At a Glance
- Tasks: Lead content strategy and empower writers to create engaging sports content.
- Company: Join Better Collective, a top digital sports media company.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Dynamic team culture focused on innovation and excellence.
- Why this job: Shape the future of sports content and connect with millions of fans.
- Qualifications: 4+ years in content creation, strong SEO knowledge, and a passion for sports.
Our Mission is to be the world’s leading digital sports media company, making sports entertainment more engaging and transparent for fans worldwide. At Better Collective, we're the team behind industry-leading brands like Action Network, Playmaker, Bolavip, and FUTBIN. We're looking for a strategic thinker and proactive content manager who wants to join a team where your work will help shape how millions of sports fans connect with the content they love. This role is for you if you are someone who understands the power of content to drive growth. As the Senior Content Manager & Editor, you'll be at the heart of our mission to capture the rapidly growing US sports betting market. You won't just manage content; you'll impact content strategy, guiding writers and collaborating with teams to produce high-quality, well-informed, search-optimized content that keeps our audience engaged. If you want a role where you can directly influence our growth in a dynamic, highly valuable market - and grow professionally alongside it - this is it.
How You'll Make An Impact
- Develop content strategy: Plan and execute exciting projects based on business priorities and market needs.
- Guide and support writers: Empower our writing team to produce best-in-class content that meets our high standards.
- Collaborate closely with SEO experts: Partner with the SEO team to ensure all content is fully optimized for organic search.
- Set the tone on content quality: Push the standards of the content we produce, edit and produce content as needed, and keep existing content up-to-date and compliant.
- Monitor dedicated KPIs: Regularly track and analyze key metrics to optimize content strategy and production for performance.
Job Requirements
The Ideal Profile: Is This You? Here’s What Helps People Succeed In This Role
- Experience: 4+ years of proven experience in creating high-performing, creative content, with a focus on organic search optimization (SEO).
- Core Competencies: A good understanding of US sports and betting culture and US bettors’ preferences.
- You have excellent communication skills.
- Proven track record in managing content quality and standards.
- Demonstrable experience of writing content that performs well in organic search.
- Proactive and passionate about reaching goals.
Senior Content Manager & Editor employer: Better Collective
At Better Collective, we pride ourselves on being a leading digital sports media company that values innovation and creativity. Our collaborative work culture fosters professional growth, allowing you to make a significant impact in the rapidly evolving US sports betting market while working alongside passionate individuals who share your enthusiasm for sports. With a commitment to high-quality content and a focus on employee development, we offer a unique opportunity to shape the future of sports entertainment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Content Manager & Editor
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Better Collective and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Better Collective are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Better Collective on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Better Collective. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Content Manager & Editor
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Better Collective. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Better Collective:Show us that you’ve done your homework! In your application, briefly mention what you admire about Better Collective’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Better Collective
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Better Collective will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Better Collective, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
