At a Glance
- Tasks: Build and scale partnerships with publishers while driving performance across paid media channels.
- Company: Dynamic company in the iGaming industry with a strong commercial focus.
- Benefits: High ownership role, exposure to global markets, and opportunity for significant impact.
- Other info: Join a team that values proactive ownership and offers career growth opportunities.
- Why this job: Shape and grow a paid media offering in a fast-paced, exciting environment.
- Qualifications: 2-5+ years in iGaming or affiliate marketing with strong negotiation skills.
The predicted salary is between 40000 - 50000 £ per year.
We’re looking for an Account Manager to join our Paid Media division, focused on building and scaling partnerships with publishers across key markets. This is a commercial role at its core and you’ll be responsible for sourcing new publishers, managing existing relationships, and driving performance across paid channels. You’ll work closely with internal teams (operations, finance) and represent us externally at industry events and conferences.
What You’ll Be Doing
- Publisher sourcing & partnerships
- Identify, onboard, and grow relationships with new publishers across priority markets (US, CA, EU, LATAM)
- Build a strong pipeline of high‑quality traffic sources (networks, affiliates, sub‑affiliates)
- Negotiate commercial terms
- Account management & growth
- Own day‑to‑day relationships with publishers, acting as the main point of contact
- Monitor performance and proactively optimise campaigns (traffic quality, conversion, deal structure)
- Scale existing partnerships through new opportunities, markets, and products
- Campaign & reporting oversight
- Work closely with internal teams to ensure campaigns are set up, tracked, and optimised correctly
- Review performance data and provide clear insights
- Prepare regular reports for internal stakeholders and external partners
- Market & product feedback loop
- Act as the voice of publishers internally, sharing feedback, challenges, and opportunities
- Help shape our paid media offering based on market demand and partner needs
- Industry presence
- Represent the company at conferences, events, and meetings
Job Requirements
- 2–5+ years experience in iGaming, ideally within affiliate, paid media, or partnerships
- Strong understanding of performance marketing models (CPA, RevShare, CPL, hybrid)
- Proven experience working with publishers and affiliates
- Commercial mindset, confident negotiating deals and spotting growth opportunities
- Comfortable working with data and performance metrics (Tableau, GA4, tracking tools, etc.)
- Strong communication skills: clear, direct, and partner‑focused
- Ability to manage multiple partners and priorities in a fast‑paced environment
- Self‑starter with a proactive, ownership‑driven mindset
Nice to have
- Experience with sweepstakes, social traffic, or emerging paid channels
- Existing network of publishers or affiliates
What You’ll Get
- High ownership role with direct impact on revenue growth
- Exposure to global markets and top‑tier partners
- Opportunity to shape and scale a growing paid media offering
- Fast‑moving, commercial environment with strong industry presence
Senior Account Manager | Publishers employer: Better Collective
As a Senior Account Manager in our Paid Media division, you'll thrive in a dynamic and fast-paced environment that champions innovation and growth. We offer a high-ownership role with direct impact on revenue, exposure to global markets, and the opportunity to shape our paid media offerings while collaborating with top-tier partners. Our supportive work culture prioritises employee development and fosters meaningful relationships, making us an excellent employer for those seeking a rewarding career in the iGaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Manager | Publishers
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Better Collective and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Better Collective are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Better Collective on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Better Collective. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Account Manager | Publishers
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Better Collective. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Better Collective:Show us that you’ve done your homework! In your application, briefly mention what you admire about Better Collective’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Better Collective
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Better Collective will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Better Collective, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
