At a Glance
- Tasks: Lead sales strategy for gaming and esports, building long-term partnerships across Europe.
- Company: Join Better Collective, a global leader in digital sports media.
- Benefits: Innovative work environment with opportunities to shape the future of gaming partnerships.
- Other info: Collaborate with top brands and influence the commercial direction of a fast-growing sector.
- Why this job: Be at the forefront of gaming and esports, connecting brands with passionate fan communities.
- Qualifications: 8+ years in media sales with strong gaming industry experience.
The predicted salary is between 90000 - 110000 £ per year.
About Better Collective
Better Collective is a global digital sports media group, connecting millions of passionate sports fans through a diverse portfolio of sports media brands, communities and digital products.
As we evolve our commercial strategy, we are building a premium partnerships business centred around audience intelligence, video/talent-led content, premium media products and strategic client relationships.
Gaming and esports represent one of our biggest growth opportunities.
We're looking for an entrepreneurial sales leader to build and scale this vertical across Europe.
About the Role
This is not a traditional media sales role. You will lead the direct sales strategy for Better Collective's gaming and esports portfolio, leading the development of long-term partnerships across brands including:
- FUTBIN
- HLTV
- Dust2
Working closely with the Director of Ad Sales UK & Europe, Product, Editorial and Marketing teams, you will develop new commercial propositions that move beyond traditional display advertising into premium sponsorships, partnerships, tournaments, branded content and audience-led solutions.
You'll have a genuine passion for sport, gaming and fan culture, with a deep understanding of how modern sports audiences engage across gaming, esports, creators and digital communities.
Key Responsibilities
Sales Strategy
- Develop and execute Better Collective's gaming and esports commercial strategy across UK & Europe.
- Identify new revenue opportunities across gaming, technology and youth-focused categories.
- Build scalable commercial products that go beyond traditional advertising.
- Develop annual category strategies for gaming and esports.
Business Development
You will already have senior relationships with:
- Gaming publishers
- Console manufacturers
- PC hardware brands
- Technology companies
- Telecommunications
- Energy drinks
- The Big Six global agency holding groups
- Agencies specialising in gaming
Own a pipeline of strategic partnerships worth six and seven figures.
Premium Partnerships
Develop integrated commercial solutions including:
- Tournament sponsorships
- Creator partnerships
- Premium video
- Live activations
- Community programmes
- Product launches
- Audience Intelligence solutions
- First-party data partnerships
Cross-functional Leadership
Work closely with:
- Editorial
- Product
- Marketing
- Data
- Sales
- Operations
to develop commercially-led products from inception.
Commercial Innovation
Identify opportunities to create:
- New sponsorship products
- New gaming IP
- Premium commercial franchises
- Recurring revenue opportunities
- Pan-European partnership programmes
Success Looks Like
Within 12 months you will have:
- Established relationships with Europe's leading gaming advertisers
- Secured multiple premium strategic partnerships
- Increased average deal values significantly
- Built a repeatable gaming GTM framework
- Developed recurring sponsorship products
- Positioned FUTBIN and HLTV as premium commercial assets
Experience
- 8+ years in commercial media sales, partnerships or sponsorship
- Strong gaming and esports industry experience
- Proven track record selling premium partnerships
- Experience working with agencies and direct brands
- Strong understanding of gaming audiences
Network
Existing senior relationships with companies such as:
- EA SPORTS
- PlayStation
- Xbox
- Logitech
- Red Bull
- Intel
- Samsung
- ASUS
- NVIDIA
- Razer
- Secretlab
- Alienware
- SteelSeries
- HyperX
- Corsair
- Ubisoft
- Riot Games
- Epic Games
Skills
You are:
- A genuine passion for sport, gaming and esports
- A strong understanding of modern fan culture and digital communities
- Strategic commercial thinking
- A consultative approach to partnership selling
- Exceptional relationship-building skills
- An entrepreneurial mindset with a passion for creating new commercial opportunities
- Strong storytelling and presentation skills
- Excellent negotiation and influencing ability
- The ability to collaborate across editorial, product, marketing and commercial teams
Why Join?
This is a unique opportunity to shape one of Better Collective's fastest growing commercial verticals.
You'll have the freedom to create innovative premium products, build strategic partnerships and influence the future commercial direction of Better Collective's gaming and esports business. Working at the intersection of sport, gaming and entertainment, you'll help some of the world's biggest brands connect with highly engaged fan communities across Europe.
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Sales Director - Gaming, Esports & Sports Partnerships (UK & Europe) employer: Better Collective
Better Collective is an exceptional employer that offers a dynamic work environment at the forefront of the gaming and esports industry. With a strong emphasis on innovation and collaboration, employees are encouraged to develop their skills and explore new commercial opportunities while working with some of the biggest brands in sports and gaming. The hybrid work model in London provides flexibility, allowing for a balanced professional and personal life, making it an attractive place for passionate individuals looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director - Gaming, Esports & Sports Partnerships (UK & Europe)
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Director - Gaming, Esports & Sports Partnerships (UK & Europe) at Better Collective, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Better Collective. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Director - Gaming, Esports & Sports Partnerships (UK & Europe). Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Director - Gaming, Esports & Sports Partnerships (UK & Europe)
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Better Collective:When writing your cover letter, make sure to tailor your message specifically for Better Collective. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Better Collective
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Better Collective that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Better Collective that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Better Collective’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
