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- Tasks: Lead SEO strategy for North American markets and drive organic growth.
- Company: Join Better Collective, a fast-growing international iGaming company.
- Benefits: Competitive salary, hybrid work model, and wellness allowance.
- Why this job: Make a real impact in a dynamic environment with innovative projects.
- Qualifications: 2-4 years of SEO experience with strong technical skills required.
- Other info: Work in a friendly, international team based in central Paris.
The predicted salary is between 36000 - 60000 £ per year.
Better Collective is looking for an SEO Manager to join our Paris team. In this strategic role, you will be the engine for our organic growth by leading the SEO strategy for our flagship websites in the North American markets (USA & Canada) within the iGaming sector. If you are a technical and strategic expert ready to take on a major international challenge, this role is for you.
Responsibilities
- Define and drive the complete SEO strategy (On-page, Off-page, Technical) tailored for the North American market.
- Build and execute an ambitious SEO roadmap, in close collaboration with Content Managers and the development team.
- Analyze North American SERPs, conduct market research, and run competitive benchmarks to identify growth opportunities.
- Lead site migrations and/or redesign projects, guaranteeing SEO performance throughout.
- Monitor and analyze performance (traffic, rankings, conversions) using our tools, and provide clear, actionable reporting to management.
Technical & Semantic Expertise
- Conduct in-depth technical audits (crawl, indexation, performance, logs) and prioritize corrective actions.
- Analyze link profiles (ours and competitors') to refine the netlinking strategy.
- Define relevant keyword and internal linking strategies for the US/Canada market.
- Establish a "Test & Learn" culture by formulating and testing SEO hypotheses to innovate constantly.
- Act as the go-to SEO expert for the North American market, sharing knowledge and best practices.
- Collaborate with developers to specify and implement technical optimization.
- Contribute to the continuous improvement of our global SEO process.
Qualifications
- Experience: 2-4 years of confirmed SEO experience with a strong technical focus.
- Language: Fluent English (C1 level or higher) to think, analyze, and communicate daily in an English-speaking market.
- Tools: Expert mastery of SEO tools (Semrush, Ahrefs, Google Search Console, GA4, crawlers like Screaming Frog, log analysis tools) and advanced proficiency in Excel/Google Sheets (pivot tables, complex analysis).
- Technical: Solid knowledge of HTML/CSS/JS and their impact on SEO; proven experience managing migrations and/or redesigns of high-traffic sites.
- Knowledge: Deep understanding of E-E-A-T concepts and their practical application, especially for YMYL topics.
- Strategy: Strategic vision for AI's impact on search (SGE, Generative AI) and how to adapt the SEO strategy accordingly; experience with Google Discover and/or Google Top Stories is a plus.
Personal Qualities
- Proactive & organized: Ability to manage multiple projects and priorities autonomously.
- Excellent communicator: Strong team player in an international context.
- Passionate: Genuine passion for SEO with ongoing monitoring of algorithm changes.
- Bonus: Knowledge of the iGaming sector or experience in highly competitive markets (US/UK).
What We Offer
- Competitive salary; Hybrid work model (up to 2 days/week remote after onboarding).
- Personal laptop (PC or Mac of your choice).
- 100% reimbursement of public transport costs.
- Wellness & cultural activities allowance (55€).
Work Environment
- International, dynamic, and friendly work environment with high responsibility and direct impact on performance.
- A culture of innovation and knowledge sharing.
Location
- Central Paris. This is an office-based role requiring regular on-site presence. Full-remote applications will not be considered.
About Better Collective
Better Collective is a fast-growing international company with a mission to offer an innovative, transparent, and secure iGaming experience. We are a dynamic and diverse workplace that fosters innovation and cooperation.
SEO Specialist Manager - North America market in London employer: Better Collective
Contact Detail:
Better Collective Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Specialist Manager - North America market in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend SEO meetups or webinars, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal project or a portfolio showcasing your SEO expertise. This could be a blog, a case study, or even a video explaining your strategies. It’s a great way to stand out from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on your technical knowledge and being ready to discuss your past projects. Practice common SEO interview questions and think about how you can demonstrate your strategic thinking.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us at StudySmarter. Tailor your application to highlight how your skills align with the role and our mission.
We think you need these skills to ace SEO Specialist Manager - North America market in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the SEO Manager role. Highlight your technical skills and experience in the North American market, as well as any relevant projects you've worked on. We want to see how you can drive organic growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about SEO and how your strategic vision aligns with our goals at Better Collective. Don’t forget to mention your experience with tools like Semrush and Ahrefs.
Showcase Your Achievements: When detailing your experience, focus on specific achievements. Did you boost traffic or improve rankings? Share those numbers! We love seeing concrete results that demonstrate your impact in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Better Collective
✨Know Your SEO Stuff
Make sure you brush up on your technical SEO knowledge before the interview. Be ready to discuss specific tools like Semrush and Ahrefs, and how you've used them in past projects. This role is all about strategy, so be prepared to share your insights on the North American market and how you would approach it.
✨Showcase Your Analytical Skills
Since this position involves a lot of data analysis, come prepared with examples of how you've monitored and improved SEO performance in previous roles. Discuss specific metrics you've tracked, like traffic and conversions, and how your actions led to measurable results.
✨Be Ready for Technical Questions
Expect some deep dives into technical aspects of SEO, such as site migrations and audits. Brush up on your HTML, CSS, and JS knowledge, and be ready to explain how these elements impact SEO. If you have experience with log analysis tools, make sure to highlight that too!
✨Demonstrate Your Passion
Let your enthusiasm for SEO shine through during the interview. Share what excites you about the industry, any recent algorithm changes you've been following, and how you stay updated on trends. A genuine passion can set you apart from other candidates!
