At a Glance
- Tasks: Lead FUTBIN's strategy, product direction, and user engagement in the football gaming ecosystem.
- Company: Global digital sports media group with a mission to excite sports fans.
- Benefits: Dynamic workplace, inclusive culture, and opportunities for innovation and growth.
- Other info: Join a diverse team committed to integrity, respect, ambition, and collaboration.
- Why this job: Shape the future of football gaming while driving revenue and community engagement.
- Qualifications: 6-8 years in product leadership with a strong understanding of gaming and sports tech.
The predicted salary is between 60000 - 80000 £ per year.
Better Collective is a global digital sports media group on a mission to excite sports fans and build communities worldwide. We operate at the intersection of sports, media, technology, betting, and prediction markets. With brands such as FUTBIN, HLTV, Action Network, Playmaker HQ, VegasInsider, Bolavip, FutbolSites, and more, we engage 450+ million monthly users worldwide.
We are seeking a Director of FUTBIN to lead the strategic, product and commercial direction of one of the most widely used platforms in the football gaming ecosystem. The Director will be responsible for shaping the long‑term vision, owning the full P&L, driving user growth and engagement, overseeing product innovation and ensuring FUTBIN remains the go‑to destination for players worldwide. This is a high‑ownership role for a commercially‑mindful leader who can balance platform excellence with revenue growth and financial accountability.
What You’ll Do
- Define and execute the long‑term product and business strategy for FUTBIN.
- Own the full P&L for the platform—setting revenue targets, managing the cost base, and driving profitable growth across all channels.
- Lead cross‑functional teams across product, design, content and marketing.
- Drive user acquisition, retention and monetisation strategies across web and mobile platforms.
- Develop and optimise multiple revenue streams including advertising, subscriptions, affiliate partnerships and premium features, with a sharp eye on unit economics and margin.
- Oversee roadmap prioritisation using data insights, market trends and user feedback.
- Develop partnerships within the football gaming and esports ecosystem.
- Identify and evaluate new commercial opportunities—from sponsorships and brand integrations to licensing and data partnerships.
- Enhance platform features such as player databases, pricing tools, squad builders and analytics.
- Ensure high performance, scalability, and reliability of the platform.
- Champion a strong community‑first approach in all product decisions.
- Manage senior stakeholders and report on key business KPIs—including revenue, margin, ARPU and LTV—to executive leadership and investors.
Job Requirements
What We’re Looking For
- 6–8 years of experience in product leadership, digital media, gaming or sports tech.
- Proven P&L ownership experience—comfortable setting budgets, forecasting revenue and driving margin improvement across a consumer platform.
- Commercially‑mindful with a track record of growing revenue through diversified monetisation models including ads, subscriptions, partnerships and hybrid approaches.
- Proven experience leading cross‑functional teams in a fast‑paced tech environment.
- Strong background in product strategy, growth and user engagement at scale.
- Deep understanding of data analytics, experimentation and KPI‑driven development.
- Experience with platforms serving large consumer audiences.
- Excellent leadership, communication, and stakeholder management skills.
- Strong understanding of the football gaming ecosystem.
Nice to Have
- Experience in esports, fantasy sports or gaming communities.
- Familiarity with EA SPORTS FC / Ultimate Team.
- Knowledge of SEO, content strategy, and community‑led growth.
- Experience with personalisation, recommendation systems.
- Exposure to fundraising, investor reporting or operating within a PE/VC‑backed environment.
We are a global sports media group headquartered in Copenhagen, with offices around the world and more than 1,400 employees. Our vision is to become the leading digital sports media group and we want to excite sports fans through engaging content and foster passionate communities worldwide. Through our products and services, we will create a more transparent and trusted business. We are a dynamic, energetic, and diverse workplace, encouraging an open and informal tone, strong unity, and high ambitions. With our four company values—Integrity, Respect, Ambition, and Collaboration—we thrive to be a company that is inclusive and a safe place for our employees, with room to be innovative and courageous. We are an equal‑opportunity employer and diversity is what gives us the little extra we need. We believe diverse teams help us make better products. We hire for cultural growth and welcome people of all genders, ethnicity, ages, stories, nationalities, religions, and backgrounds.
Director - Futbin employer: Better Collective
Better Collective is an exceptional employer, offering a vibrant and inclusive work culture that thrives on innovation and collaboration. With a strong focus on employee growth and development, we provide ample opportunities for our team members to excel in their careers while working on exciting projects that engage millions of sports fans globally. Located in the heart of Copenhagen, our dynamic environment fosters creativity and encourages a community-first approach, making it a rewarding place to contribute to the future of digital sports media.
StudySmarter Expert Advice🤫
We think this is how you could land Director - Futbin
✨Show Your Creative Side
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Better Collective are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Better Collective on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Director - Futbin
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Better Collective. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Better Collective:Show us that you’ve done your homework! In your application, briefly mention what you admire about Better Collective’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Better Collective
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Better Collective will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Better Collective, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
