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- Tasks: Lead SEO strategy and drive organic growth for top European iGaming websites.
- Company: Join Better Collective, a fast-growing international company in the iGaming sector.
- Benefits: Competitive salary, hybrid work model, and personal laptop of your choice.
- Why this job: Take on a major international challenge and make a real impact in SEO.
- Qualifications: 3-7 years of SEO experience with strong technical skills required.
- Other info: Dynamic, friendly work environment with a culture of innovation.
The predicted salary is between 36000 - 60000 £ per year.
Passionate about SEO? Ready to conquer the most competitive markets in Europe? Better Collective is looking for an SEO Manager to join our team in Paris. In this strategic role, you will be leading SEO strategy and organic growth for our flagship websites in European markets, within the demanding iGaming sector. If you are a technical and strategic expert ready to take on a major international challenge, this role is for you.
Your Mission & Responsibilities
- As the SEO Manager of major European high-traffic sites (more than 50K indexed pages and hundreds of weekly publications), your goal is to maximize qualified organic visibility and outperform the competition.
- Define and drive the complete SEO strategy (On-page, Off-page, Technical) tailored for European markets.
- Build and execute an ambitious SEO roadmap, in close collaboration with Content Managers and development teams.
- Analyze SERPs, conduct market research, and run competitive benchmarks to identify growth opportunities.
- Participate in UX, CRO and product development guaranteeing SEO performance throughout.
- Monitor and analyze performance (traffic, rankings, conversions) using our tools, and provide clear, actionable reporting to management.
Technical & Semantic Expertise
- Conduct in-depth technical audits (crawl, indexation, performance, logs) and prioritize corrective actions.
- Analyze link profiles (ours and competitors') to refine the netlinking strategy.
- Define relevant keyword and internal linking strategies.
- Establish a "Test & Learn" culture by formulating and testing SEO hypotheses to innovate constantly.
Collaboration & Influence
- Act as the go-to SEO expert, actively sharing knowledge and best practices and evangelising local teams.
- Collaborate with developers, CRO and UX designers to specify and implement technical optimizations.
- Contribute to the continuous improvement of our global SEO processes.
Your Profile to Succeed
- Technical Skills (Must-Haves)
- 3-7 years of confirmed experience in SEO, with a strong technical focus.
- Fluent English (1 level or higher required): You will be thinking, analyzing, and communicating daily in English.
- Expert mastery of SEO tools (Semrush, Ahrefs, GSC, GA4, crawlers like Screaming Frog, log analysis tools).
- Advanced proficiency in Excel / Google Sheets (tables, complex analysis).
- Solid knowledge of web languages (HTML/CSS/JS) and their impact on SEO.
- Proven experience in managing migrations and/or redesigns of high-traffic sites.
- Deep understanding of E-E-A-T concepts and their practical application, especially for YMYL topics.
- Strategic vision for AI's impact on search (SGE, Generative AI) and how to adapt SEO strategy accordingly.
- Experience with or strong understanding of Google Discover and/or Google Top Stories.
Personal Qualities
- Analytical & Problem-Solver: You love digging into data to find solutions.
- Proactive & Organized: You can manage multiple projects and priorities autonomously.
- Excellent Communicator: A strong team player in an international context.
- Curious and Passionate: You are genuinely passionate about SEO and constantly monitor algorithm changes.
- Bonus: Knowledge of the iGaming sector or previous experience in highly competitive markets.
What We Offer
- Competitive salary
- Hybrid work model (up to 3 days/week remote after the onboarding period)
- Personal laptop (PC or Mac of your choice)
- Other benefits depend on the location
Work Environment
- An international, dynamic, and friendly work environment.
- A high-responsibility role with a direct impact on performance.
- A culture of innovation and knowledge-sharing.
Additional Information
- Contract Type: Full-time permanent contract (CDI)
- Location: Paris, Copenhagen or London (This is an office-based role requiring regular on-site presence. Full-remote applications will not be considered.)
- Start Date: As soon as possible
About Better Collective
Better Collective is a fast-growing international company with a mission to offer an innovative, transparent, and secure iGaming experience. We are a dynamic and diverse workplace that fosters innovation and cooperation.
SEO Manager - European Markets employer: Better Collective GmbH
Contact Detail:
Better Collective GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Manager - European Markets
✨Tip Number 1
Network like a pro! Attend industry meetups, webinars, or local SEO events. It's a great way to connect with potential employers and show off your passion for SEO.
✨Tip Number 2
Showcase your skills! Create a personal website or blog where you can demonstrate your SEO expertise. Share case studies, insights, and even your own experiments to catch the eye of recruiters.
✨Tip Number 3
Prepare for interviews by brushing up on common SEO questions and trends. Be ready to discuss your past experiences and how you've tackled challenges in the SEO space.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace SEO Manager - European Markets
Some tips for your application 🫡
Show Your Passion for SEO: When writing your application, let your enthusiasm for SEO shine through! Share specific examples of projects you've worked on and how they relate to the role. We love seeing candidates who are genuinely excited about the field.
Tailor Your Application: Make sure to customise your CV and cover letter for this position. Highlight your experience with technical SEO and any relevant tools you've mastered. We want to see how your skills align with our needs in the competitive iGaming sector.
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read. We appreciate clarity, especially when it comes to your achievements and skills!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Better Collective GmbH
✨Know Your SEO Stuff
Make sure you brush up on your technical SEO knowledge before the interview. Be ready to discuss tools like Semrush, Ahrefs, and Google Search Console, as well as your experience with audits and migrations. They’ll want to see that you can talk the talk and walk the walk!
✨Show Your Strategic Side
Prepare to share examples of how you've developed and executed SEO strategies in the past. Think about specific campaigns where you maximised organic visibility or outperformed competitors. This is your chance to showcase your analytical skills and strategic vision!
✨Collaborate Like a Pro
Since this role involves working closely with content managers and developers, be ready to discuss your collaboration experiences. Highlight times when you’ve successfully influenced teams or shared best practices. They’ll want to know you can work well in an international context.
✨Stay Curious and Passionate
Demonstrate your passion for SEO by discussing recent algorithm changes or trends in the industry. Show that you’re not just knowledgeable but also genuinely interested in the field. This enthusiasm can set you apart from other candidates!
