Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead SEO strategy and drive organic growth for top European iGaming websites.
- Company: Join Better Collective, a fast-growing international company in the iGaming sector.
- Benefits: Competitive salary, hybrid work model, and personal laptop of your choice.
- Why this job: Take on a major international challenge and make a real impact in a dynamic environment.
- Qualifications: 3-7 years of SEO experience with strong technical skills and fluent English.
- Other info: Work in a friendly, innovative culture with excellent career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Passionate about SEO? Ready to conquer the most competitive markets in Europe? Better Collective is looking for an SEO Manager to join our team in Paris. In this strategic role, you will be leading SEO strategy and organic growth for our flagship websites in European markets, within the demanding iGaming sector. If you are a technical and strategic expert ready to take on a major international challenge, this role is for you.
Your Mission & Responsibilities
- As the SEO Manager of major European high-traffic sites (more than 50K indexed pages and hundreds of weekly publications), your goal is to maximize qualified organic visibility and outperform the competition.
- Define and drive the complete SEO strategy (On-page, Off-page, Technical) tailored for European markets.
- Build and execute an ambitious SEO roadmap, in close collaboration with Content Managers and development teams.
- Analyze SERPs, conduct market research, and run competitive benchmarks to identify growth opportunities.
- Participate in UX, CRO and product development guaranteeing SEO performance throughout.
- Monitor and analyze performance (traffic, rankings, conversions) using our tools, and provide clear, actionable reporting to management.
Technical & Semantic Expertise
- Conduct in-depth technical audits (crawl, indexation, performance, logs) and prioritize corrective actions.
- Analyze link profiles (ours and competitors') to refine the netlinking strategy.
- Define relevant keyword and internal linking strategies.
- Establish a "Test & Learn" culture by formulating and testing SEO hypotheses to innovate constantly.
Collaboration & Influence
- Act as the go-to SEO expert, actively sharing knowledge and best practices and evangelising local teams.
- Collaborate with developers, CRO and UX designers to specify and implement technical optimizations.
- Contribute to the continuous improvement of our global SEO processes.
Your Profile to Succeed
Technical Skills (Must-Haves)
- 3-7 years of confirmed experience in SEO, with a strong technical focus.
- Fluent English (1 level or higher required): You will be thinking, analyzing, and communicating daily in English.
- Expert mastery of SEO tools (Semrush, Ahrefs, GSC, GA4, crawlers like Screaming Frog, log analysis tools).
- Advanced proficiency in Excel / Google Sheets (tables, complex analysis).
- Solid knowledge of web languages (HTML/CSS/JS) and their impact on SEO.
- Proven experience in managing migrations and/or redesigns of high-traffic sites.
- Deep understanding of E-E-A-T concepts and their practical application, especially for YMYL topics.
- Strategic vision for AI's impact on search (SGE, Generative AI) and how to adapt SEO strategy accordingly.
- Experience with or strong understanding of Google Discover and/or Google Top Stories.
Personal Qualities
- Analytical & Problem-Solver: You love digging into data to find solutions.
- Proactive & Organized: You can manage multiple projects and priorities autonomously.
- Excellent Communicator: A strong team player in an international context.
- Curious and Passionate: You are genuinely passionate about SEO and constantly monitor algorithm changes.
- Bonus: Knowledge of the iGaming sector or previous experience in highly competitive markets.
What We Offer
- Competitive salary
- Hybrid work model (up to 3 days/week remote after the onboarding period)
- Personal laptop (PC or Mac of your choice)
- Other benefits depend on the location
Work Environment
- An international, dynamic, and friendly work environment.
- A high-responsibility role with a direct impact on performance.
- A culture of innovation and knowledge-sharing.
Additional Information
- Contract Type: Full-time permanent contract (CDI)
- Location: Paris, Copenhagen or London (This is an office-based role requiring regular on-site presence. Full-remote applications will not be considered.)
- Start Date: As soon as possible
About Better Collective
Better Collective is a fast-growing international company with a mission to offer an innovative, transparent, and secure iGaming experience. We are a dynamic and diverse workplace that fosters innovation and cooperation.
Senior SEO Manager - European Markets employer: Better Collective GmbH
Contact Detail:
Better Collective GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior SEO Manager - European Markets
✨Tip Number 1
Network like a pro! Attend industry events, webinars, or local meetups to connect with other SEO enthusiasts and professionals. You never know who might have the inside scoop on job openings or can refer you to their company.
✨Tip Number 2
Show off your skills! Create a personal website or blog where you can demonstrate your SEO expertise. Share case studies, insights, or even your thoughts on the latest trends in the iGaming sector. This will not only showcase your knowledge but also make you stand out to potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your technical skills. Be ready to discuss your experience with tools like Semrush, Ahrefs, and Google Analytics. Practice explaining complex SEO concepts in simple terms, as communication is key in collaborative environments.
✨Tip Number 4
Apply through our website! We love seeing passionate candidates who are eager to join our team. Tailor your application to highlight your relevant experience and how you can contribute to our SEO strategy in European markets.
We think you need these skills to ace Senior SEO Manager - European Markets
Some tips for your application 🫡
Show Your Passion for SEO: When writing your application, let your enthusiasm for SEO shine through! Share specific examples of your past experiences and how they relate to the role. We want to see that you’re not just qualified, but genuinely excited about the opportunity.
Tailor Your Application: Make sure to customise your CV and cover letter for this position. Highlight your technical skills and relevant experience in the iGaming sector. We love seeing candidates who take the time to align their background with our needs!
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read. We appreciate clarity, especially when it comes to your achievements and skills!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Better Collective GmbH
✨Know Your SEO Inside Out
Make sure you brush up on your technical SEO knowledge. Be prepared to discuss specific tools like Semrush and Ahrefs, and how you've used them in past roles. Highlight your experience with audits and migrations, as these are crucial for the role.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess. Bring examples of how you've used data to drive SEO strategies and improve performance. Discuss any specific metrics you've tracked and how they influenced your decisions.
✨Be Ready to Collaborate
This role requires working closely with content managers and developers. Think of examples where you've successfully collaborated across teams. Emphasise your communication skills and how you’ve shared SEO best practices in previous positions.
✨Stay Current with SEO Trends
The SEO landscape is always changing, so show your passion for staying updated. Mention any recent algorithm changes or trends you've been following, especially regarding AI's impact on search. This will demonstrate your commitment to continuous learning.