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- Tasks: Lead SEO strategy and drive organic growth for top European iGaming websites.
- Company: Join Better Collective, a fast-growing international company in the iGaming sector.
- Benefits: Competitive salary, hybrid work model, and personal laptop of your choice.
- Why this job: Make a real impact in a dynamic environment while mastering cutting-edge SEO techniques.
- Qualifications: 3-7 years of SEO experience with strong technical skills and fluent English.
- Other info: Work in a friendly, innovative culture with opportunities for knowledge-sharing.
The predicted salary is between 36000 - 60000 £ per year.
Passionate about SEO? Ready to conquer the most competitive markets in Europe? Better Collective is looking for an SEO Manager to join our team in Paris. In this strategic role, you will be leading SEO strategy and organic growth for our flagship websites in European markets, within the demanding iGaming sector. If you are a technical and strategic expert ready to take on a major international challenge, this role is for you.
Your Mission & Responsibilities
- As the SEO Manager of major European high-traffic sites (more than 50K indexed pages and hundreds of weekly publications), your goal is to maximize qualified organic visibility and outperform the competition.
- Define and drive the complete SEO strategy (On-page, Off-page, Technical) tailored for European markets.
- Build and execute an ambitious SEO roadmap, in close collaboration with Content Managers and development teams.
- Analyze SERPs, conduct market research, and run competitive benchmarks to identify growth opportunities.
- Participate in UX, CRO and product development guaranteeing SEO performance throughout.
- Monitor and analyze performance (traffic, rankings, conversions) using our tools, and provide clear, actionable reporting to management.
Technical & Semantic Expertise
- Conduct in-depth technical audits (crawl, indexation, performance, logs) and prioritize corrective actions.
- Analyze link profiles (ours and competitors') to refine the netlinking strategy.
- Define relevant keyword and internal linking strategies.
- Establish a "Test & Learn" culture by formulating and testing SEO hypotheses to innovate constantly.
Collaboration & Influence
- Act as the go-to SEO expert, actively sharing knowledge and best practices and evangelising local teams.
- Collaborate with developers, CRO and UX designers to specify and implement technical optimizations.
- Contribute to the continuous improvement of our global SEO processes.
Your Profile to Succeed
- Technical Skills (Must-Haves)
- 3-7 years of confirmed experience in SEO, with a strong technical focus.
- Fluent English (1 level or higher required): You will be thinking, analyzing, and communicating daily in English.
- Expert mastery of SEO tools (Semrush, Ahrefs, GSC, GA4, crawlers like Screaming Frog, log analysis tools).
- Advanced proficiency in Excel / Google Sheets (tables, complex analysis).
- Solid knowledge of web languages (HTML/CSS/JS) and their impact on SEO.
- Proven experience in managing migrations and/or redesigns of high-traffic sites.
- Deep understanding of E-E-A-T concepts and their practical application, especially for YMYL topics.
- Strategic vision for AI's impact on search (SGE, Generative AI) and how to adapt SEO strategy accordingly.
- Experience with or strong understanding of Google Discover and/or Google Top Stories.
Personal Qualities
- Analytical & Problem-Solver: You love digging into data to find solutions.
- Proactive & Organized: You can manage multiple projects and priorities autonomously.
- Excellent Communicator: A strong team player in an international context.
- Curious and Passionate: You are genuinely passionate about SEO and constantly monitor algorithm changes.
Bonus: Knowledge of the iGaming sector or previous experience in highly competitive markets.
What We Offer
- Competitive salary
- Hybrid work model (up to 3 days/week remote after the onboarding period)
- Personal laptop (PC or Mac of your choice)
- Other benefits depend on the location
Work Environment
- An international, dynamic, and friendly work environment.
- A high-responsibility role with a direct impact on performance.
- A culture of innovation and knowledge-sharing.
Additional Information
- Contract Type: Full-time permanent contract (CDI)
- Location: Paris, Copenhagen or London (This is an office-based role requiring regular on-site presence. Full-remote applications will not be considered.)
- Start Date: As soon as possible
About Better Collective
Better Collective is a fast-growing international company with a mission to offer an innovative, transparent, and secure iGaming experience. We are a dynamic and diverse workplace that fosters innovation and cooperation.
SEO Manager - European Markets in London employer: Better Collective GmbH
Contact Detail:
Better Collective GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Manager - European Markets in London
✨Tip Number 1
Network like a pro! Attend industry meetups, webinars, or even local SEO events. It's all about making connections and getting your name out there. You never know who might be looking for someone just like you!
✨Tip Number 2
Show off your skills! Create a personal project or a portfolio that highlights your SEO expertise. This could be a blog, a case study, or even a mini-site. It’s a great way to demonstrate your knowledge and passion for SEO.
✨Tip Number 3
Prepare for interviews by researching the company and its SEO strategy. Bring insights and suggestions to the table. This shows you're not just interested in the job, but you're also invested in their success!
✨Tip Number 4
Apply through our website! We make it easy for you to showcase your skills and experience. Plus, it gives us a chance to see your application in the best light. Don’t miss out on this opportunity!
We think you need these skills to ace SEO Manager - European Markets in London
Some tips for your application 🫡
Show Your Passion for SEO: When writing your application, let your enthusiasm for SEO shine through! Share specific examples of your past experiences and how they relate to the role. We want to see that you’re not just qualified, but genuinely excited about the opportunity.
Tailor Your Application: Make sure to customise your CV and cover letter for this specific role. Highlight your technical skills and relevant experience in SEO, especially in competitive markets. We love seeing candidates who take the time to align their application with what we’re looking for!
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read. We appreciate clarity, so make sure your key achievements and skills stand out without unnecessary fluff.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it helps us keep everything organised on our end!
How to prepare for a job interview at Better Collective GmbH
✨Know Your SEO Inside Out
Make sure you brush up on your technical SEO knowledge. Be prepared to discuss specific tools like Semrush and Ahrefs, and how you've used them in past roles. Highlight your experience with audits and migrations, as these are crucial for the role.
✨Showcase Your Analytical Skills
Be ready to demonstrate your analytical prowess. Bring examples of how you've used data to drive SEO strategies and improve performance. Discuss any specific metrics you've tracked and how they influenced your decisions.
✨Prepare for Collaboration Questions
Since this role involves working closely with content managers and developers, think of examples where you've successfully collaborated in the past. Be ready to explain how you communicate SEO best practices to non-SEO team members.
✨Stay Updated on SEO Trends
The SEO landscape is always changing, so show your passion by discussing recent algorithm updates or trends in the industry. Mention how you adapt your strategies based on these changes, especially regarding AI's impact on search.
