At a Glance
- Tasks: Develop brand strategies and creative campaigns for sports media and betting content.
- Company: Join Better Collective, a dynamic and innovative company in the sports media industry.
- Benefits: Enjoy flexible hours, private health insurance, and 30 days annual leave.
- Other info: Passion for football and gaming culture is a major plus!
- Why this job: Be part of a creative team that values freedom, responsibility, and growth.
- Qualifications: 3–5+ years in brand strategy or similar roles; strong writing and presentation skills required.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a Brand Strategist to join our growing Sales & Brand Marketing team. This role sits at the center of creativity, culture, and commercial opportunity — developing and implementing brand positioning and messaging across our portfolio of sports media and betting content assets, as well as helping turn advertiser briefs into bold, insight-driven campaign ideas. You’ll collaborate closely with Sales and Content to craft narratives and custom solutions that align with our clients’ goals across sports media, sports betting media, talent-led content, and esports.
Responsibilities
Collaborate with Sales on advertiser briefs and develop strategic responses tailored to brand and vertical
Lead storytelling and creative development for sales materials (including but not limited to media kits, pitch decks & proposals, one-sheeters, case studies, visual mockups, etc.)
Translate advertiser objectives into branded content or partnership ideas across web, social, video, audio, and experiential and share sellable concepts across markets
Collaborate with Sales to support RFPs with strategic narratives that include positioning, messaging, and proof of concept
Partner with Content and Editorial teams to align ideas with asset, talent/show, or platform opportunities
Maintain brand/vertical-specific playbooks and sales positioning documents (e.g., why we win in betting, sports culture, Gen Z, etc.)
Help build tentpole concepts and evergreen programs that are scalable across multiple assets
Partner with media planners and content teams to ensure pitches are both sellable and executable
3–5+ years in brand strategy, creative strategy, integrated marketing, content creation or similar pre-sale experience, preferably with agency experience.
Strong writing and presentation skills—can quickly create polished, client-facing materials
A strategic and creative mindset with the ability to connect advertiser needs to Better Collective’s media assets
Experience in sports, betting, entertainment, social media, or podcast media is a major plus
Collaborative, curious, and comfortable juggling multiple fast-moving pitches
A passion for football (soccer) and understanding of football culture and gaming (e.g. FUTBIN)
What do we offer you
An unique and attractive opportunity to become part of a company unlike any other. Better Collective is a dynamic, creative and fun place to work. Our organisational structure is flat and our working environment is characterised by freedom with responsibility, a lot of room to grow and a place where you are given all the responsibilities you think you can manage.
Flexible working hours which supports a healthy work-life balance
Private health and dental insurance, group income protection, life assurance
A varied everyday life in a fast-paced international business
A professional yet casual working climate with very skilled, passionate and fun colleagues you can imagine
30 days annual leave (excluding bank holidays!)
Your way to BC
Please note that we are processing applications on a continuous basis, so we encourage you to apply as soon as possible.
Brand Strategist - UK in London employer: Better Collective GmbH
Better Collective is an exceptional employer that fosters a dynamic and creative work environment, perfect for a Brand Strategist looking to thrive in the sports media and betting industry. With a flat organisational structure, employees enjoy the freedom to innovate while being supported by flexible working hours, comprehensive health benefits, and ample opportunities for personal and professional growth. Join a passionate team where your contributions are valued, and you can truly make an impact in a fast-paced international business.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Strategist - UK in London
✨Tip Number 1
Familiarise yourself with the latest trends in sports media and betting. Understanding the current landscape will help you speak confidently about how your skills can contribute to our brand strategy.
✨Tip Number 2
Showcase your storytelling abilities by preparing a few examples of past campaigns or projects where you successfully translated client objectives into creative solutions. This will demonstrate your strategic mindset and creativity.
✨Tip Number 3
Network with professionals in the sports and betting industries. Engaging with others in these fields can provide insights and connections that may be beneficial during the interview process.
✨Tip Number 4
Prepare to discuss how you would approach collaboration with Sales and Content teams. Highlighting your teamwork skills and ability to juggle multiple pitches will show that you're ready for the fast-paced environment at Better Collective.
We think you need these skills to ace Brand Strategist - UK in London
Some tips for your application 🫡
Understand the Role:Before you start writing, make sure you fully understand the responsibilities and requirements of the Brand Strategist position. Tailor your application to highlight how your skills and experiences align with the specific tasks mentioned in the job description.
Craft a Compelling Cover Letter:Your cover letter should not only express your enthusiasm for the role but also demonstrate your understanding of brand strategy and how it applies to sports media and betting. Use specific examples from your past experience to illustrate your points.
Showcase Your Writing Skills:Since strong writing skills are essential for this role, ensure that your CV and cover letter are well-written, free of errors, and professionally formatted. Consider including samples of your previous work or projects that showcase your ability to create polished, client-facing materials.
Highlight Relevant Experience:Make sure to emphasise any experience you have in brand strategy, integrated marketing, or content creation, especially within the sports or betting industries. Use bullet points to clearly outline your achievements and contributions in previous roles.
How to prepare for a job interview at Better Collective GmbH
✨Know Your Brand Strategy
Familiarise yourself with the company's brand positioning and messaging. Be prepared to discuss how your experience aligns with their goals, especially in sports media and betting.
✨Showcase Your Creative Skills
Prepare examples of past projects where you developed compelling narratives or campaigns. Highlight your ability to translate advertiser objectives into engaging content across various platforms.
✨Understand the Audience
Demonstrate your knowledge of the target audience, particularly in sports culture and gaming. Discuss how you would tailor strategies to resonate with different demographics, including Gen Z.
✨Collaborative Mindset
Emphasise your collaborative skills by sharing experiences where you worked closely with sales and content teams. Show that you can juggle multiple pitches while maintaining a positive team dynamic.
