At a Glance
- Tasks: Drive long-term partnerships with major brands across Europe in the sports media sector.
- Company: Join Better Collective, a leading digital sports media group connecting millions of fans.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Passion for sports and strategic thinking are key to success in this role.
- Why this job: Be at the forefront of innovative partnerships in the exciting world of sports.
- Qualifications: 8+ years in media sales with a strong network in European markets.
The predicted salary is between 58500 - 71500 £ per year.
About Better Collective
Better Collective is a global digital sports media group, connecting millions of passionate sports fans through a diverse portfolio of sports media brands, communities and digital products.
As we evolve our commercial strategy, we are building a premium partnerships business centred around audience intelligence, video/talent-led content, premium media products and strategic client relationships.
We're looking for an experienced entrepreneurial Sales Director to build and scale our premium partnerships business across the UK, Italy, France and Spain.
About the Role
This is a strategic leadership role responsible for driving long-term partnerships with some of the world's largest brands across sectors including Automotive, Financial Services, FMCG, Consumer Electronics, Retail, Travel, Telecommunications and Luxury.
Working closely with the Director of Ad Sales UK & Europe, Product, Editorial and Marketing teams, you'll develop integrated commercial solutions that combine premium content, talent, audience intelligence and multiple Better Collective brands into market-leading partnerships.
You'll have a genuine passion for sport and a deep understanding of modern sports fandom, recognising how audiences engage across live sport, digital media, creators, communities and premium content.
This role is about building long-term strategic relationships that deliver sustainable commercial growth.
Key Responsibilities
Commercial Strategy
Lead the development and execution of Better Collective's brand partnerships strategy across the UK, Italy, France and Spain.
Build category-specific go-to-market strategies across priority sectors.
Develop scalable sponsorship products and commercial IP.
Create integrated commercial propositions that move beyond traditional advertising.
Identify new revenue opportunities across key industry verticals.
Develop annual category growth plans.
Business Development
You will already have senior relationships with
- Global advertisers
- European brands
- The Big Six global agency holding groups
- Independent agencies
- Sponsorship agencies
- Sports marketing agencies
- Category Ownership
Lead Better Collective's sales strategy across: Automotive Financial Services FMCG Consumer Electronics Retail Telecommunications Travel Lifestyle Luxury.
Become the internal expert for these sectors.
Premium Partnerships
Create integrated solutions including: Premium sponsorships Branded entertainment Talent-led partnerships Video-first campaigns Audience Intelligence Creator collaborations Cross-market activations First-party data solutions.
Cross-functional Leadership
Work closely with: Editorial Product Marketing Data Sales Operations to develop commercially-led products from inception.
Success Looks Like
Within 12 months you will have
- Established Better Collective as a trusted strategic partner for major European brands
- Secured multiple premium long-term partnerships across Europe
- Increased average partnership values
- Developed repeatable category playbooks
- Increased recurring partnership revenue
- Launched innovative premium commercial products
Experience
- Experience 8+ years in media sales, partnerships or sponsorship
- Strong agency and direct client network
- Proven experience selling integrated partnerships and premium sponsorships
- Experience operating across multiple European markets
- A genuine passion for sport and an understanding of modern sports audiences
- Network
You'll have an established network across major global advertisers, official sports sponsors, rights holders and leading agency groups, with senior relationships spanning brands such as:
- Adidas
- Nike
- Just Eat
- Mastercard
- Visa
- Pepsi Co
- Heineken
- Qatar Airways
- Emirates
- Amazon
- Samsung
- Coca-Cola
- Red Bull
- EA SPORTS
- Play Station
- Apple
- BMW
- Mercedes-Benz
- American Express
Experience working with brands that activate around premium sports properties (i. e UEFA Champions League, UEFA Europa League, Premier League) would be highly advantageous.
Skills
- A genuine passion for sport and sports culture
- A deep understanding of how brands engage modern sports fans
- Strategic commercial thinking
- A consultative approach to partnership selling
- Exceptional executive relationship building skills
- An entrepreneurial mindset with a passion for creating new commercial opportunities
- Strong storytelling and presentation skills
- Excellent negotiation and influencing ability
- #J-18808-Ljbffr
Sales Director - Brand Partnerships (UK, IT, FR, ES) employer: Better Collective A/S
Better Collective is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about sports and media. With a focus on employee growth, the company offers ample opportunities for professional development and collaboration across diverse teams in a vibrant European market. Joining Better Collective means being part of a forward-thinking organisation that values strategic partnerships and creativity, making it an ideal place for ambitious individuals looking to make a significant impact.
