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- Tasks: Lead SEO strategy for North America, driving organic growth in the iGaming sector.
- Company: Join Better Collective, a fast-growing international company with a dynamic culture.
- Benefits: Competitive salary, hybrid work model, and personal laptop of your choice.
- Why this job: Make a real impact in a high-responsibility role within a vibrant team.
- Qualifications: 2-4 years of SEO experience, fluent English, and strong technical skills required.
- Other info: Work in an international environment that fosters innovation and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Passionate about SEO? Ready to conquer the most competitive market in the world? Better Collective is looking for an SEO Manager to join our Paris, Copenhagen or London team. In this strategic role, you will be the engine for our organic growth by leading the SEO strategy for our flagship websites in the North American (USA & Canada) markets, within the demanding iGaming sector. If you are a technical and strategic expert ready to take on a major international challenge, this role is for you.
Your Mission & Responsibilities
- As the strategic lead for North America, your goal is to maximize qualified organic visibility and outperform the competition.
- Strategy & Leadership
- Define and drive the complete SEO strategy (On-page, Off-page, Technical) tailored for the North American markets.
- Build and execute an ambitious SEO roadmap, in close collaboration with Content Managers and development teams.
- Analyze North American SERPs, conduct market research, and run competitive benchmarks to identify growth opportunities.
- Lead site migration and/or redesign projects, guaranteeing SEO performance throughout.
- Monitor and analyze performance (traffic, rankings, conversions) using our tools, and provide clear, actionable reporting to management.
- Conduct in-depth technical audits (crawl, indexation, performance, logs) and prioritize corrective actions.
- Analyze link profiles (ours and competitors') to refine the netlinking strategy.
- Define relevant keyword and internal linking strategies for the US/Canada market.
- Establish a "Test & Learn" culture by formulating and testing SEO hypotheses to innovate constantly.
- Act as the go-to SEO expert for the North American market, actively sharing knowledge and best practices.
- Collaborate with developers to specify and implement technical optimizations.
- Contribute to the continuous improvement of our global SEO processes.
Your Profile to Succeed
- Technical Skills (Must-Haves)
- 2-4 years of confirmed experience in SEO, with a strong technical focus.
- Fluent English (C1 level or higher required): You will be thinking, analyzing, and communicating daily in an English-speaking market.
- Expert mastery of SEO tools (Semrush, Ahrefs, GSC, GA4, crawlers like Screaming Frog, log analysis tools).
- Advanced proficiency in Excel / Google Sheets (pivot tables, complex analysis).
- Solid knowledge of web languages (HTML/CSS/JS) and their impact on SEO.
- Proven experience in managing migrations and/or redesigns of high-traffic sites.
- Deep understanding of E-E-A-T concepts and their practical application, especially for YMYL topics.
- Strategic vision for AI's impact on search (SGE, Generative AI) and how to adapt SEO strategy accordingly.
- Experience with or strong understanding of Google Discover and/or Google Top Stories.
- Analytical & Problem-Solver: You love digging into data to find solutions.
- Proactive & Organized: You can manage multiple projects and priorities autonomously.
- Excellent Communicator: A strong team player in an international context.
- Passionate: You are genuinely passionate about SEO and constantly monitor algorithm changes.
- Bonus: Knowledge of the iGaming sector or previous experience in highly competitive markets (US/UK).
What We Offer
- Competitive salary
- Hybrid work model (up to 2 days/week remote after the onboarding period)
- Personal laptop (PC or Mac of your choice)
- Other benefits depend on the location
Work Environment
- An international, dynamic, and friendly work environment.
- A high-responsibility role with a direct impact on performance.
- A culture of innovation and knowledge-sharing.
Additional Information
- Contract Type: Full-time permanent contract (CDI)
- Location: Paris, Copenhagen, London or Buenos Aires (This is an office-based role requiring regular on-site presence. Full-remote applications will not be considered.)
- Start Date: As soon as possible
About Better Collective
Better Collective is a fast-growing international company with a mission to offer an innovative, transparent, and secure iGaming experience. We are a dynamic and diverse workplace that fosters innovation and cooperation.
Desired Skills and Qualifications
- Organized and passionate about On-Page and Off-Page SEO.
- Minimum 3 years of hands-on experience in Technical SEO.
- Fluent in English with the ability to work in English on a daily basis (professional proficiency).
- Ability to manage multiple projects and priorities simultaneously.
- Strong team spirit and ability to work collaboratively.
- Proficiency in SEO and Analytics tools.
- Proficiency in Excel/Google Sheets.
- Basic knowledge of HTML/CSS/JS.
- Experience with website migrations and/or redesigns.
SEO Specialist Manager North America market in London employer: Better Collective A/S
Contact Detail:
Better Collective A/S Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Specialist Manager North America market in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local SEO meetups. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a personal website or blog where you can showcase your SEO expertise. Share case studies, insights, and even your thoughts on the latest trends in the iGaming sector.
✨Tip Number 3
Prepare for interviews by brushing up on your technical knowledge. Be ready to discuss your experience with tools like Semrush and Ahrefs, and how you've tackled SEO challenges in the past.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining our team at Better Collective.
We think you need these skills to ace SEO Specialist Manager North America market in London
Some tips for your application 🫡
Show Your Passion for SEO: When you're writing your application, let your enthusiasm for SEO shine through! Share specific examples of projects you've worked on and how they relate to the North American market. We want to see that you’re not just skilled, but genuinely excited about the field.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with technical SEO and the iGaming sector. Use keywords from the job description to show us you understand what we're looking for. This will help your application stand out!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon unless it’s relevant. Make it easy for us to see your qualifications and how they align with the role. A well-structured application goes a long way!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Better Collective!
How to prepare for a job interview at Better Collective A/S
✨Know Your SEO Tools Inside Out
Make sure you’re well-versed in the SEO tools mentioned in the job description, like Semrush and Ahrefs. Prepare to discuss how you've used these tools in past roles to drive organic growth and improve site performance.
✨Showcase Your Technical Skills
Be ready to dive deep into your technical SEO knowledge. Brush up on your understanding of HTML, CSS, and JavaScript, and think of examples where you’ve conducted audits or managed migrations successfully.
✨Prepare for Market-Specific Questions
Since this role focuses on the North American market, research current trends and challenges in SEO within that region. Be prepared to discuss how you would tailor strategies specifically for the US and Canada.
✨Demonstrate Your Passion for SEO
Let your enthusiasm for SEO shine through! Share insights about recent algorithm changes or innovations in the field. Showing that you’re proactive and always learning will set you apart from other candidates.