Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead SEO strategy and drive organic growth for flagship websites in competitive European markets.
- Company: Join Better Collective, a fast-growing international company in the iGaming sector.
- Benefits: Competitive salary, hybrid work model, personal laptop, and a dynamic work environment.
- Why this job: Make a real impact on high-traffic sites and innovate in a collaborative team.
- Qualifications: 5+ years of SEO experience, fluent English, and expertise in SEO tools.
- Other info: Work in Paris, Copenhagen, or London with excellent career growth opportunities.
The predicted salary is between 60000 - 80000 £ per year.
Passionate about SEO? Ready to conquer the most competitive markets in Europe? Better Collective is looking for an SEO Manager to join our team in Paris, Copenhagen or London. In this strategic role, you will be leading SEO strategy and organic growth for our flagship websites in European markets, within the demanding iGaming sector. If you are a technical and strategic expert ready to take on a major international challenge, this role is for you.
Your Mission & Responsibilities
- You’ll be joining a talented team of 5 SEO Managers, working under the guidance of our SEO Team Lead for European Markets. As the SEO Manager of major European high-traffic sites (more than 50K indexed pages and hundreds of weekly publications), your goal is to maximize qualified organic visibility and outperform the competition.
- Define and drive the complete SEO strategy (On-page, Off-page, Technical) tailored for European markets.
- Build and execute an ambitious SEO roadmap, in close collaboration with Content Managers and development teams.
- Analyze SERPs, conduct market research, and run competitive benchmarks to identify growth opportunities.
- Participate in UX, CRO and product development guaranteeing SEO performance throughout.
- Monitor and analyze performance (traffic, rankings, conversions) using our tools, and provide clear, actionable reporting to management.
Technical & Semantic Expertise
- Conduct in-depth technical audits (crawl, indexation, performance, logs) and prioritize corrective actions.
- Analyze link profiles (ours and competitors') to refine the netlinking strategy.
- Define relevant keyword and internal linking strategies.
- Establish a "Test & Learn" culture by formulating and testing SEO hypotheses to innovate constantly.
Collaboration & Influence
- Act as the go-to SEO expert, actively sharing knowledge and best practices and evangelising local teams.
- Collaborate with developers, CRO and UX designers to specify and implement technical optimizations.
- Contribute to the continuous improvement of our global SEO processes.
Your Profile to Succeed
Technical Skills (Must-Haves)
- Minimum 5 years of confirmed experience in SEO.
- Fluent English (C1 level or higher required): You will be thinking, analyzing, and communicating daily in English.
- Expert mastery of SEO tools (Semrush, Ahrefs, GSC, GA4, crawlers like Screaming Frog, log analysis tools).
- Advanced proficiency in Excel / Google Sheets (pivot tables, complex analysis).
- Solid knowledge of web languages (HTML/CSS/JS) and their impact on SEO.
- Proven experience in managing migrations and/or redesigns of high-traffic sites.
- Deep understanding of E-E-A-T concepts and their practical application, especially for YMYL topics.
- Strategic vision for AI's impact on search (SGE, Generative AI) and how to adapt SEO strategy accordingly.
- Experience with or strong understanding of Google Discover and/or Google Top Stories.
Personal Qualities
- Analytical & Problem-Solver: You love digging into data to find solutions.
- Proactive & Organized: You can manage multiple projects and priorities autonomously.
- Excellent Communicator: A strong team player in an international context.
- Curious and Passionate: You are genuinely passionate about SEO and constantly monitor algorithm changes.
- Bonus: Knowledge of the iGaming sector or previous experience in highly competitive markets.
What We Offer
- Competitive salary.
- Hybrid work model (up to 3 days/week remote after the onboarding period).
- Personal laptop (PC or Mac of your choice).
- Other benefits depend on the location.
Work Environment
- An international, dynamic, and friendly work environment.
- A high-responsibility role with a direct impact on performance.
- A culture of innovation and knowledge-sharing.
Additional Information
- Contract Type: Full-time permanent contract (CDI).
- Location: Paris, Copenhagen or London (This is an office-based role requiring regular on-site presence. Full-remote applications will not be considered.)
- Start Date: As soon as possible.
About Better Collective
Better Collective is a fast-growing international company with a mission to offer an innovative, transparent, and secure iGaming experience. We are a dynamic and diverse workplace that fosters innovation and cooperation.
Desired Skills and Qualifications
- Organized and passionate about On-Page and Off-Page SEO.
- Minimum 5 years of hands-on experience in Technical SEO.
- Fluent in English with the ability to work in English on a daily basis (professional proficiency).
- Ability to manage multiple projects and priorities simultaneously.
- Strong team spirit and ability to work collaboratively.
- Proficiency in SEO and Analytics tools.
- Proficiency in Excel/Google Sheets.
- Basic knowledge of HTML/CSS/JS.
- Experience with website migrations and/or redesigns.
Senior SEO Manager - European Markets in London employer: Better Collective A/S
Contact Detail:
Better Collective A/S Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior SEO Manager - European Markets in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the SEO and iGaming sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or blog where you can showcase your SEO expertise. Share case studies, insights, and even your thoughts on the latest trends. This not only demonstrates your passion but also gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your technical knowledge. Be ready to discuss your experience with tools like Semrush and Ahrefs, and how you've tackled challenges in previous roles. Practice common SEO interview questions so you can confidently articulate your strategies and successes.
✨Tip Number 4
Apply through our website! We’re always on the lookout for passionate individuals like you. Tailor your application to highlight your relevant experience in SEO and the iGaming sector, and don’t forget to express your enthusiasm for joining our dynamic team!
We think you need these skills to ace Senior SEO Manager - European Markets in London
Some tips for your application 🫡
Show Your Passion for SEO: When writing your application, let your enthusiasm for SEO shine through! Share specific examples of projects you've worked on and how they relate to the role. We want to see that you're not just experienced, but genuinely excited about the field.
Tailor Your Application: Make sure to customise your CV and cover letter for this position. Highlight your relevant experience in technical SEO and your understanding of European markets. We love seeing candidates who take the time to align their skills with our needs!
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read. We appreciate clarity, especially when it comes to your achievements and skills in SEO.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at Better Collective!
How to prepare for a job interview at Better Collective A/S
✨Know Your SEO Tools Inside Out
Make sure you’re well-versed in the SEO tools mentioned in the job description, like Semrush and Ahrefs. Prepare to discuss how you've used these tools in past roles to drive organic growth and improve site performance.
✨Showcase Your Technical Skills
Be ready to dive deep into your technical SEO expertise. Bring examples of audits you've conducted or migrations you've managed, and explain how you prioritised actions based on your findings. This will demonstrate your hands-on experience and strategic thinking.
✨Prepare for Collaboration Questions
Since this role involves working closely with content managers and developers, think of specific examples where you’ve successfully collaborated on SEO projects. Highlight your communication skills and how you’ve influenced teams to adopt best practices.
✨Stay Updated on SEO Trends
Show your passion for SEO by discussing recent algorithm changes or trends in the industry. Be prepared to share your thoughts on how AI might impact search strategies, especially in the context of the iGaming sector. This will reflect your curiosity and proactive nature.