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- Tasks: Lead the marketing strategy for an exciting new betting product launch in the UK.
- Company: Join Better Collective, a global sports media group with a fan-first approach.
- Benefits: Competitive pay, health benefits, and a supportive team environment.
- Why this job: Make a real impact in one of the world's largest betting markets.
- Qualifications: 5-7 years of marketing experience, ideally in the betting space.
- Other info: Opportunity for ownership and growth in a dynamic startup environment.
The predicted salary is between 36000 - 60000 £ per year.
Better Collective is a global sports media group, attracting over 400 million monthly visits across our portfolio of leading brands - including AceOdds, HLTV, The Nation Network, Action Network, Futbolsites, and more. We’re on a mission to make sport more exciting, accessible, and engaging for fans around the world. With our innovative approach and fan-first mindset, we’re redefining how sports content is experienced and shared.
We’re launching a new betting product and are looking for a Marketing Lead to own go-to-market strategy, influencer partnerships and execution in the UK. This role will be responsible for driving brand awareness, user acquisition, and localization of the product for the UK market.
Responsibilities- Spearhead marketing strategy for a new betting product launch in the UK
- Build out and manage network of creator partnerships to drive adoption of the product
- Develop and execute acquisition campaigns across digital, social, influencer, and affiliate channels
- Own localization strategy: messaging, creatives, and cultural relevance for UK audiences
- Partner closely with product, growth, and compliance teams
- Track performance metrics and optimize campaigns
- Manage agencies, contractors, and external partners as needed
- 5–7 years of marketing experience, ideally in the betting space
- Deep knowledge of the UK betting ecosystem, user behavior, and regulatory landscape
- Proven experience launching or scaling a consumer product in the UK
- Strong background in performance marketing, influencer/affiliate marketing, or growth
- Data-driven mindset with experience using analytics and attribution tools
- Experience with sportsbook or iGaming launches
- Existing network of UK creators, affiliates, or media partners
- Startup or high-growth environment experience
- Opportunity to lead a high-impact product launch
- Ownership over marketing strategy in one of the world’s largest betting markets
- Competitive compensation with upside
- Comprehensive health benefits covering medical, dental, and vision
- Life and disability insurance
- Paid parental leave
- A supportive, fun, and kind team dedicated to your success
GTM Marketing Lead (UK) in London employer: Better Collective A/S
Contact Detail:
Better Collective A/S Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land GTM Marketing Lead (UK) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your marketing expertise, especially in the betting space. This can be a great conversation starter during interviews and shows that you’re proactive. Plus, we love seeing creativity in action!
✨Tip Number 3
Prepare for the interview like it’s the final match! Research Better Collective thoroughly, understand their brands, and think about how you can contribute to their mission. Tailor your answers to reflect their values and goals – we want to see that you’re genuinely interested!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team. Don’t forget to follow up after applying; a little nudge can go a long way in keeping you on their radar!
We think you need these skills to ace GTM Marketing Lead (UK) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of GTM Marketing Lead. Highlight your experience in launching products, especially in the betting space, and showcase any relevant campaigns you've executed that align with our mission.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about sports media and how your background fits perfectly with our goals. Don’t forget to mention your understanding of the UK betting ecosystem!
Showcase Your Data Skills: We love a data-driven mindset! In your application, be sure to include examples of how you've used analytics to optimise marketing campaigns. This will show us you can track performance metrics effectively.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to see what you bring to the table!
How to prepare for a job interview at Better Collective A/S
✨Know Your Market
Make sure you brush up on the UK betting ecosystem before your interview. Understand user behaviour, regulatory aspects, and what makes the market tick. This knowledge will not only impress but also show that you're genuinely interested in the role.
✨Showcase Your Experience
Prepare to discuss your past marketing experiences, especially those related to launching or scaling consumer products. Be ready with specific examples of campaigns you've executed, particularly in performance marketing or influencer partnerships, as these are key for this role.
✨Demonstrate Data Savvy
Since a data-driven mindset is crucial, come prepared to talk about how you've used analytics and attribution tools in your previous roles. Share insights from your past campaigns and how you optimised them based on performance metrics.
✨Cultural Relevance is Key
Think about how you would approach localisation for the UK audience. Prepare some ideas on messaging and creatives that resonate culturally. This will show that you understand the importance of connecting with the audience on a deeper level.