At a Glance
- Tasks: Lead marketing strategies and drive user growth for Playbook in the sports media industry.
- Company: Join Better Collective, a global leader in digital sports media with a startup vibe.
- Benefits: Flexible work options, career development, and a chance to collaborate with talented colleagues worldwide.
- Other info: Work in a dynamic environment with opportunities for personal and professional growth.
- Why this job: Make an impact in the sports world while owning marketing initiatives and driving user engagement.
- Qualifications: 6–8+ years in marketing, preferably in sports betting or gaming, with proven growth experience.
The predicted salary is between 67500 - 82500 £ per year.
About Better Collective
Better Collective is a global digital sports media group on a mission to excite sports fans and build communities worldwide.
We operate at the intersection of sports, media, technology, betting, and prediction markets.
With brands like FUTBIN, HLTV, Action Network, Playmaker HQ, Vegas Insider, Bolavip, Futbol Sites, and more, we engage 450+ million monthly users worldwide.
We combine the scale of a corporation with the speed and mindset of a startup.
About the role
We’re looking for a
Head of Marketing & Growth to join Better Collective and help us own the full marketing function for
Playbook and be the primary driver of new user acquisition and retention.
You will collaborate with the GM of Playbook, product, analytics, design, and engineers and contribute to setting strategy, campaign execution, spend optimization, testing, and go-to-market for new feature launches.
- What you'll be doing
- Own end-to-end go-to-market planning and execution for new product surfaces as they roll out.
- Lead GTM sequencing and prioritization across channels for major moments, including sporting calendar events, product launches, and market entries.
- Partner with product on feature positioning and messaging to translate the roadmap into a clear, phased market rollout plan.
- Build repeatable GTM playbooks so future launches can move faster.
- Own the growth P&L across paid (X/Meta and emerging channels), organic social, and email/CRM.
- Build and manage budget allocation models to maximize new user growth and retention within CAC targets.
- Define and own the core growth funnel and identify the highest-leverage points for intervention.
- Plan and execute always-on and moment-driven campaigns across owned and paid channels.
- Build and run follower growth, referral, and reactivation campaigns using mechanics like streaks, deeplinks, and gamified incentives.
- Obsess over retention metrics and build lifecycle programs to improve them.
- Partner with analytics to build cohort-level views of user behavior and translate insights into marketing action.
- What we’re looking for
- 6–8+ years of marketing/growth experience.
- Experience in the sports betting, gaming, or affiliate/media industry.
- Proven track record owning paid and organic acquisition channels with real budget and CAC/LTV accountability.
- Experience building and scaling retention/lifecycle programs.
- Hands‑on experience launching go-to-market plans for new products or features.
- Strong command of performance marketing fundamentals alongside brand/content instincts.
Nice to have
- Experience with, or strong familiarity with, growth mechanics like referrals, streaks, deeplinks, and social-native distribution.
- Comfortable operating across multiple markets and regulatory environments (US, UK, Brazil).
- Experience working in a startup environment.
- Social media experience.
What we offer
- The opportunity to work with talented colleagues across multiple countries and cultures
- A high level of ownership and trust in your work
- Flexibility in how and where you work (depending on location and team setup)
- Learning and development opportunities as you grow your career
- The chance to work with products and brands used by millions of sports fans worldwide
- #J-18808-Ljbffr
Head of Marketing & Growth - Playbook employer: Better Collective A/S
Better Collective is an exceptional employer that fosters a dynamic and creative work environment in the heart of Soho, London. With a flat organisational structure, employees enjoy the freedom to grow and take on responsibilities, supported by flexible working hours, comprehensive health benefits, and a strong emphasis on work-life balance. The company values diversity and encourages applications from individuals with varied backgrounds, ensuring a vibrant workplace where everyone can thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing & Growth - Playbook
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Better Collective A/S and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Better Collective A/S are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Better Collective A/S on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Better Collective A/S. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing & Growth - Playbook
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Better Collective A/S. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Better Collective A/S:Show us that you’ve done your homework! In your application, briefly mention what you admire about Better Collective A/S’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Better Collective A/S
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Better Collective A/S will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Better Collective A/S, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
