Head of Sales & Business Development / Sales Director
Head of Sales & Business Development / Sales Director

Head of Sales & Business Development / Sales Director

Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive commercial growth for our casino slot portfolio and expand key partnerships.
  • Company: Join Betsoft Gaming, a leader in the online gambling industry with a remote-first culture.
  • Benefits: Enjoy competitive incentives, professional growth opportunities, and a supportive team environment.
  • Why this job: Make a real impact in a dynamic industry while developing your career in business development.
  • Qualifications: 5+ years in iGaming with strong sales and partnership management experience.
  • Other info: Collaborative culture focused on innovation and sustainable growth.

The predicted salary is between 43200 - 72000 £ per year.

As Sales & Business Development Lead, you will drive commercial growth for our casino slot portfolio across existing and new markets. This role is responsible for expanding key operator partnerships, opening new distribution channels, and maximizing revenue through strategic deals, market expansion, and long-term account development.

Key Responsibilities:

  • Market Growth & Expansion
    • Grow revenue and market share in existing markets through upselling, cross-selling, and portfolio expansion.
    • Identify, evaluate, and open new geographic markets and operator partnerships.
    • Lead market entry strategies including commercial terms, launch planning, and go-to-market execution.
  • Partnership & Deal Management
    • Source, negotiate, and close commercial agreements with online casino operators, aggregators, and platforms.
    • Own the full sales cycle from lead generation to contract execution and launch.
    • Build and maintain long-term strategic relationships with key partners.
  • Account Development
    • Where possible expand key accounts to maximize lifetime value and game performance.
    • Work closely with Account Management, Product, and Marketing teams to optimize launches and promotions.
    • Monitor partner performance and proactively identify growth opportunities.
  • Strategy & Market Intelligence
    • Track market trends, competitor activity, and regulatory developments.
    • Provide commercial input into product roadmap and game strategy.
    • Represent the company at industry events, conferences, and networking forums.

Requirements:

  • Minimum 5+ years of experience in the online gambling or iGaming industry, with a strong focus on casino slots and online gaming products.
  • Proven track record in business development, sales, or commercial roles within a slot or casino game provider environment.
  • Deep understanding of online casino operators, aggregators, platforms, and the broader iGaming ecosystem.
  • Experience managing the full sales cycle, from lead generation to negotiation, contract closing, and launch.
  • Strong ability to identify market opportunities, develop strategic partnerships, and drive revenue growth.
  • Demonstrated success in expanding accounts, upselling, and cross-selling in competitive markets.
  • Knowledge of regulatory requirements, market trends, and competitor landscapes in online gambling.
  • Excellent communication, negotiation, and relationship-building skills, with experience engaging at senior operator levels.
  • Strategic thinker with commercial acumen, able to provide input into product roadmaps and market strategies.
  • Willingness and ability to travel for industry events, conferences, and partner meetings as needed.

This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.

Betsoft Gaming offers a fully remote working environment supported by long-term organizational stability and a mature, experienced workforce. The company is committed to building lasting employment relationships, with a strong focus on team continuity and sustainable growth. With expanding teams and an evolving product portfolio, we provide real opportunities for professional growth, internal mobility, and career progression. Join a collaborative environment where experience is valued, growth is encouraged, and your contribution truly matters. The competitive incentive program is designed to motivate and support through attractive bonus structures, with quantifiable rewards and shared commitment to innovation and growth, helping create long-term value for employees and the organization.

Head of Sales & Business Development / Sales Director employer: Betsoft Gaming

Betsoft Gaming is an exceptional employer, offering a fully remote working environment that prioritises long-term stability and team continuity. With a strong emphasis on professional growth and internal mobility, employees are encouraged to develop their careers in a collaborative atmosphere where their contributions are valued. The competitive incentive programme, featuring attractive bonuses, further enhances the rewarding experience of being part of a forward-thinking company in the dynamic iGaming industry.
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Contact Detail:

Betsoft Gaming Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Sales & Business Development / Sales Director

✨Network Like a Pro

Get out there and connect with industry folks! Attend events, conferences, and networking forums to meet potential partners and operators. Remember, it’s all about building those relationships that can lead to exciting opportunities.

✨Showcase Your Expertise

When you’re chatting with potential employers or partners, don’t hold back on sharing your insights about market trends and competitor activity. This shows you’re not just another candidate; you’re a strategic thinker who can add real value to their team.

✨Master the Art of Follow-Up

After meeting someone or having an interview, always follow up with a quick message. It keeps you fresh in their minds and shows your enthusiasm for the role. Plus, it’s a great way to reinforce those connections you’ve made!

✨Apply Through Our Website

Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand.

We think you need these skills to ace Head of Sales & Business Development / Sales Director

Business Development
Sales Management
Market Expansion
Partnership Negotiation
Account Management
Revenue Growth Strategies
Market Intelligence
Regulatory Knowledge
Communication Skills
Relationship Building
Strategic Thinking
Lead Generation
Contract Negotiation
iGaming Industry Knowledge
Competitive Analysis

Some tips for your application 🫡

Tailor Your CV: Make sure your CV reflects the skills and experiences that match the job description. Highlight your achievements in sales and business development, especially in the online gambling or iGaming industry. We want to see how you can drive growth and expand partnerships!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for the role. Share specific examples of how you've successfully managed the full sales cycle and built strategic relationships. We love a good story!

Showcase Your Market Knowledge: Demonstrate your understanding of the online casino landscape in your application. Mention any relevant market trends or competitor insights you've gathered. This shows us you're not just applying for a job, but you're genuinely interested in the industry!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!

How to prepare for a job interview at Betsoft Gaming

✨Know Your Market Inside Out

Before the interview, dive deep into the online gambling and iGaming industry. Familiarise yourself with current trends, key players, and regulatory changes. This knowledge will not only impress your interviewers but also help you articulate how you can drive market growth and expansion.

✨Showcase Your Sales Cycle Mastery

Be ready to discuss your experience managing the full sales cycle. Prepare specific examples of how you've successfully sourced, negotiated, and closed deals in the past. Highlight your ability to build long-term relationships and expand accounts, as this is crucial for the role.

✨Prepare for Strategic Discussions

Think about how you can contribute to the company's product roadmap and market strategies. Be prepared to share your insights on potential market opportunities and how you would approach partnership development. This shows that you're not just a salesperson, but a strategic thinker.

✨Engage with Confidence

During the interview, demonstrate your excellent communication and negotiation skills. Engage with your interviewers as if they were senior operators, showcasing your ability to build rapport and trust. Remember, they want to see how you can represent the company at industry events and networking forums.

Head of Sales & Business Development / Sales Director
Betsoft Gaming

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