At a Glance
- Tasks: Lead online casino marketing, enhance player engagement, and manage day-to-day operations.
- Company: Dynamic iGaming company with a passion for innovation and player experience.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Exciting environment with a focus on creativity and collaboration.
- Why this job: Join a vibrant team and shape the future of online gaming while driving player satisfaction.
- Qualifications: Experience in online casino management and CRM tools; strong analytical skills required.
The predicted salary is between 40000 - 55000 £ per year.
As a Casino Marketing Lead, you will be responsible for overseeing the online casino product, ensuring seamless operation, and driving player engagement.
You will work closely with suppliers, internal teams, and stakeholders to enhance the overall casino experience.
Previous CRM experience is beneficial.
Key Responsibilities
- Collaborate with Product, Games, Design and Compliance to align campaigns with key features and promotional activity.
- Represent CRM in wider business discussions, contributing to strategy and cross-functional initiatives.
- Manage the day-to-day operations of the online casino platform.
- Work with game providers to launch new content and ensure a competitive product offering.
- Monitor game performance, promotions, and player engagement to optimise revenue.
- Assist in planning and executing casino promotions and campaigns.
- Ensure compliance with UKGC regulations and responsible gaming policies.
- Collaborate with internal teams (marketing, CRM, payments) to enhance player experience.
- Analyse data to identify trends, opportunities, and areas for improvement.
- Report on campaign performance, always using data and come with KPI performance – activity, turnover, bonus costs, revenue, ROI & overall product performance.
- Take an active interest in compliance and regulation, always understanding how it affects customers and campaigns.
- Presenting ideas for original content and bespoke games.
- Managing the exclusive roadmap, ensuring strong content all year round.
- Understanding which games, mechanics, features, and themes work well in certain markets while providing feedback and suggestions internally.
- Offering game suggestions for marketing activities, ensuring the right games are provided to our players at the right time.
- Compiling game benchmark statistics from key suppliers and our own internal data to review game performance and share insight with internal stakeholders.
- What we are looking for
- Proven experience in an online Casino Manager role or similar within the i Gaming industry.
- Experience with CRM tools.
- Strong understanding of online casino games, player behaviour, and market trends.
- Diligent, thorough, a good communicator and able to respect deadlines and team colleagues.
- Data-driven and detail-orientated with good analytical and problem-solving skills.
- Excellent communication, organisational, teamwork and interpersonal skills.
- Passion for the gaming industry and a proactive, results-driven attitude.
- Knowledge of i Gaming providers and aggregators, what content they offer, and where.
- Competence in using Microsoft Office applications, including Excel, Power Point and Word.
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We think you need these skills to ace Casino Marketing Lead in Uckfield
CRM Experience
Online Casino Management
Data Analysis
Player Engagement Strategies
Campaign Management
Compliance Knowledge (UKGC Regulations)
Analytical Skills
