Shop Manager in Sunderland

Betfred Sunderland, England, United Kingdom

Shop Manager

Overview

From humble beginnings on the shop floor to becoming a world‑renowned bookmaker, Betfred has been on a remarkable journey and we want you to be part of this fantastic innovative business. Established in Salford, Manchester, 1967, we started with a clear and simple vision: to provide the ultimate betting experience for our customers. Today we have evolved and pride ourselves in delivering unparalleled entertainment experiences worldwide. We have over 1300 shops and play a vital role in local communities across the UK while expanding our presence online.

Responsibilities

Our shops are at the heart of our business and play a key part in their local community. As a Shop Manager, you will have full accountability for your shop\’s performance and play a pivotal role in ensuring a warm and welcoming environment for customers to place bets, watch live sports and use gaming machines. Day‑to‑day, you will lead and develop a team of retail colleagues while delivering the highest retail standards and an excellent customer experience. You will become an expert in betting and ensure customers enjoy our products responsibly, following our Think 25 policy. We prioritise player safety and well‑being, providing resources and support for those who may need assistance.

Skills & Experience

• Be 18+ and have the right to work in the UK.
• Must be able to work evenings, weekends and public holidays.
• Previous management experience in the betting or gambling industry.
• Ability to build credible relationships with colleagues and customers.
• Outstanding customer service skills and the ability to engage all customers.
• A passion for sports, betting and gaming is beneficial but not essential.
• An eagerness to learn, develop and flourish within the Betfred family.

Benefits

Betfred brings benefits and rewards for all our colleagues. But more than that, we create a unique, enjoyable and entertaining environment you will love being part of.

Be rewarded

• Enhance your income – benefit from bonuses, incentives, retail discount vouchers and more.
• Monthly pension contributions – helping you prepare for your future.
• Enhanced maternity & paternity pay – our Betfred family works to support yours.

Feel valued

• A long‑service recognition programme and life milestone rewards.
• A recognition scheme to earn and convert points to spend with over 700 retailers.
• A comprehensive financial wellbeing package including salary‑based savings with a 5% boost, early access to earnings and free 121 financial coaching.
• Mental health support including an independent Employee Assistance Programme, a 24/7 virtual GP service and complimentary eye tests.

Next Steps

If you think you’re a great fit for the role and want to be part of the Betfred story, click Apply and we will be in touch once we’ve reviewed your application.

Equal Opportunity Statement

At Betfred we are committed to promoting equality, diversity and inclusion (EDI) in our workplace. We believe that a diverse workforce drives innovation and enhances our success. We welcome applications from individuals of all backgrounds, identities and experiences. If you require reasonable adjustments during the recruitment process or have specific needs, please let us know and we will be happy to accommodate you.