Shop Manager in Reading

Overview

From humble beginnings on the shop floor to becoming a world‑renowned bookmaker, Betfred has been on a remarkable journey and we want you to be part of this fantastic innovative business. Established in Salford, Manchester in 1967, we started with a clear and simple vision: to provide the ultimate betting experience for our customers. Today we have evolved and pride ourselves in delivering unparalleled entertainment experiences worldwide. Our story began in retail and, while it remains at the heart of our business, we have also embraced the digital landscape. With over 1300 shops we continue to play a vital role in local communities across the UK while expanding our presence online.

Responsibilities

As a Shop Manager you will have full accountability for your shop’s performance and play a pivotal role in ensuring a warm and welcoming environment for customers to place bets, watch live sports and play gaming machines. You will lead and develop a team of retail colleagues while delivering the highest retail standards and an excellent customer experience. You will become an expert in betting and make sure our customers enjoy our products and services responsibly. You will safeguard responsible gambling, ensuring all customers bet within their means and our Think 25 policy is always followed. We prioritise player safety and well‑being, providing resources and support for those who may need assistance and actively promote awareness and education to help customers make informed decisions.

Skills & Experience

• Be 18+ and have the right to work in the UK.
• Must be able to work evenings, weekends, and public holidays.
• Previous management experience in the betting or gambling industry.
• Ability to build credible relationships with colleagues and customers.
• Outstanding customer service skills and the ability to engage all customers.
• A passion for sports, betting and gaming is beneficial but not essential.
• An eagerness to learn, develop and flourish within the Betfred family.

Benefits

• Enhance your income: benefit from bonuses, incentives, retail discount vouchers and more.
• Monthly pension contributions to help you prepare for your future.
• Enhanced maternity & paternity pay: our Betfred family works to support yours.
• A long‑service recognition programme and life milestone rewards.
• A recognition scheme to earn and convert points to spend with over 700 retailers.
• A comprehensive financial wellbeing package including salary‑based savings with a 5% boost, early access to earnings and free 121 financial coaching.
• Mental health support including an independent Employee Assistance Programme, a 24/7 virtual GP service and complimentary eye tests.

We will provide you with access to further training and development opportunities as we support internal progression and are always looking for people who want to develop their career.

What\’s next?

If you think you’re a great fit for the role and want to be a part of the Betfred story, click Apply and we will be in touch once we’ve reviewed your application.

At Betfred we are committed to promoting equality, diversity, and inclusion (EDI) in our workplace. We believe that a diverse workforce drives innovation and enhances our success. We welcome applications from individuals of all backgrounds, identities, and experiences. If you require reasonable adjustments during the recruitment process or have specific needs, please let us know, and we will be happy to accommodate you. Join us in creating an inclusive environment where everyone can thrive.

Your Betfred journey starts now.

Seniority level

• Mid‑Senior level

Employment type

• Contract

Job function

• Sales and Business Development

Industries

• Retail