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For Companies At a Glance
- Tasks: Lead business analysis to optimise automation processes and enhance operational efficiency.
- Company: Join Betfred, a leader in the global betting and gaming industry.
- Benefits: Competitive salary, bonuses, 24/7 online GP access, and employee wellbeing support.
- Why this job: Shape the future of betting with innovative tech and impactful automation solutions.
- Qualifications: Experience in business analysis and collaboration with automation teams required.
- Other info: Dynamic environment with opportunities for mentorship and career growth.
The predicted salary is between 43000 - 67000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
About Us
Our mission is to dominate the betting and gaming industry on a global scale and we need the very best Tech talent to help us achieve this. We recently migrated all of our customers onto our very own proprietary platform - so it's an exciting time to join us. With the help of our new platform, we're able to pioneer new products and drive more advanced, creative technologies. The result? Unrivalled experiences for millions of customers worldwide. Betfred's Technology department is driven by innovation, and you'll be at the heart of unlocking our new platform's potential. So, if you want to help shape the future of betting and gaming, then it's time to join us.
Job Purpose
As a Senior Business Analyst within the Automation team, you will play a key role in defining and optimising processes that enable automation and operational efficiency across Betfred. Working in close collaboration with Product Managers, automation developers, and operational stakeholders, you will lead the analysis and design of solutions that simplify workflows, enhance productivity, and deliver measurable business value. This role combines analytical expertise with process improvement and automation insight. You will take ownership of shaping "as-is" and "to-be" processes, working side-by-side with developers to make sure automation delivers those outcomes with clarity, control, and scalability. Operating with a high level of autonomy, you will influence both tactical delivery and long-term transformation, collaborating with Product Managers, Engineers, and operational stakeholders to ensure automation delivers sustainable outcomes and measurable business value.
Job Duties
- Lead business analysis across automation initiatives, ensuring business needs are clearly defined, traceable, and refined in collaboration with automation developers.
- Analyse current ("as-is") processes and re-engineer them into future-state ("to-be") designs optimised for automation, scalability, and risk control.
- Translate high-level business objectives into structured, detailed requirements, ensuring automation developers can build efficient, effective, and compliant workflows.
- Partner with automation developers throughout the build lifecycle to clarify requirements, validate logic, and ensure implemented solutions meet intended outcomes.
- Conduct impact assessments and value analysis to identify, prioritise, and justify automation opportunities across business areas.
- Develop business cases and define key success metrics (ROI, time savings, error reduction, compliance improvements) to evaluate automation performance.
- Maintain documentation and traceability for automated processes, ensuring alignment with governance, risk, and audit standards.
- Facilitate workshops and stakeholder sessions to uncover automation potential, validate assumptions, and align expectations across business and technical teams.
- Support the establishment of best practices and frameworks for automation delivery, contributing to standards for requirements, testing, and release readiness.
- Mentor junior analysts and act as a subject matter expert in business analysis for automation projects, promoting consistency and quality across initiatives.
- Stay informed about emerging trends in automation, AI, and process optimisation to drive continuous improvement and innovation.
Knowledge, Skills and Experience
- Strong experience in business analysis within digital, technology, or product-led environments, ideally with exposure to automation or process optimisation.
- Demonstrable experience working with automation developers or RPA teams to refine, validate, and implement automated workflows.
- Proven expertise in process discovery, re-engineering, and documentation, with the ability to design automation-ready "to-be" processes.
- Hands-on experience with automation platforms such as UiPath, Blue Prism, Power Automate, or similar, and an understanding of their capabilities and constraints.
- Strong collaboration and communication skills, with the ability to act as the bridge between business stakeholders and technical automation teams.
- Excellent analytical and problem-solving skills, with a data-driven approach to evaluating automation impact and performance.
- Familiarity with agile delivery and iterative development methods, with experience refining requirements through sprints or automation cycles.
- Exceptional documentation standards, with proficiency in tools such as Confluence, Jira, Visio, or Business Process Model Notation (BPMN) modelling.
- Confident engaging senior stakeholders, influencing decision-making, and aligning automation initiatives with broader business objectives.
- Highly organised and detail-oriented, capable of managing multiple concurrent initiatives in a dynamic, fast-paced environment.
What’s in it for you?
We offer a variety of competitive benefits, some of which vary depending on the role you're recruited to. Some of what you can expect in this role includes:
- A competitive rate of pay and pension contribution (£50K - £80K)
- Generous discretionary bonus schemes, incentives and competitions
- An annual leave entitlement that increases with length of service
- Access to an online GP 24/7, 365 days a year for you and your immediate family.
- Employee wellbeing support through our Employee Assistance Programme
- Enhanced Maternity & Paternity Pay
- Long Service Recognition
- Access to a pay day savings scheme, financial coach and up to 40% of your earned wage ahead of payday, through Wagestream.
Senior Business Analyst in Manchester employer: Betfred
Contact Detail:
Betfred Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Business Analyst in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and how your skills can contribute to their goals. This will help you stand out and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice your responses to common interview questions, but keep it natural. Use the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your achievements. This will help you articulate your experience clearly.
✨Tip Number 4
Don’t forget to follow up after your interview! A simple thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Senior Business Analyst in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Business Analyst role. Highlight your experience in business analysis, especially in automation and process optimisation. We want to see how your skills align with our mission to innovate in the betting and gaming industry.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how you can contribute to our team. Be sure to mention any relevant projects or experiences that showcase your analytical expertise and collaboration skills.
Showcase Your Technical Skills: Don’t forget to highlight your hands-on experience with automation platforms like UiPath or Blue Prism. We’re looking for someone who can bridge the gap between business needs and technical solutions, so make sure we see your tech-savvy side!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our innovative team at Betfred!
How to prepare for a job interview at Betfred
✨Know Your Automation Tools
Familiarise yourself with automation platforms like UiPath, Blue Prism, or Power Automate. Be ready to discuss how you've used these tools in past projects and how they can optimise processes.
✨Master the 'As-Is' and 'To-Be' Processes
Prepare to explain your approach to analysing current processes and designing future-state solutions. Use specific examples from your experience to illustrate how you've successfully re-engineered workflows for better efficiency.
✨Communicate Like a Pro
Practice articulating complex ideas clearly, especially when bridging the gap between technical teams and business stakeholders. Think of scenarios where you’ve facilitated discussions or workshops to uncover automation opportunities.
✨Showcase Your Analytical Skills
Be ready to demonstrate your analytical mindset. Prepare to discuss how you've conducted impact assessments and value analyses in previous roles, and how you prioritised automation opportunities based on measurable business value.
