Deputy Sales Manager

Deputy Sales Manager

Stafford Full-Time 28800 - 43200 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead and develop a retail team while ensuring excellent customer service.
  • Company: Join Betfred, a leading bookmaker with a rich history since 1967.
  • Benefits: Enjoy bonuses, discounts, pension contributions, and mental health support.
  • Why this job: Be part of a vibrant team in a fun, community-focused environment.
  • Qualifications: Must be 18+, with management experience preferred and a passion for customer service.
  • Other info: Flexible hours available; we value diversity and inclusion in our workplace.

The predicted salary is between 28800 - 43200 £ per year.

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From humble beginnings on the shop floor to becoming a world-renowned bookmaker, Betfred has been on a remarkable journey and we want you to be part of this fantastic innovative business. Established in Salford, Manchester, 1967… we started with a clear and simple vision: to provide the ultimate betting experience for our customers. Today we have evolved and pride ourselves in delivering unparalleled entertainment experiences worldwide.

Whilst a lot has changed over the years, we have always stayed true to our roots. Our story started in retail and while it remains the heart of our business, we have also embraced the digital landscape. With over 1300 shops we continue to play a vital role in local communities across the UK while expanding our presence online.

We owe our success to our unique story and dedicated colleagues, and the next chapter involves you…

Responsibilities

Here is where you come in…

Our shops are at the heart of our business, and they all play a key part in their local community.As a retail colleague, you will play a pivotal role in making sure that our shops offer a warm and welcoming environment for customers to place bets, watch live sports and play gaming machines.

Day-to-day, you will be responsible for leading and developing a team of retail colleagues in the absence of the Shop Manager, whilst delivering the highest possible retail standards and excellent customer service.You will become an expert in betting and make sure our customers enjoy our products and services responsibly.Being socially responsible is very important to us and a key part of your role will be to ensure that all our customers are betting within their means, and that our ‘Think 25’ policy is always followed.

Skills & Experience

What you’ll need to succeed

  • Be 18+ and have the right to work in the UK.
  • Must be able to work evenings, weekends, and public holidays.
  • Previous management experience would be beneficial
  • Ability to build credible relationships with colleagues and customers
  • Outstanding customer service skills and the ability to engage all customers.
  • A passion for sports, betting and gaming is beneficial but not essential.
  • An eagerness to learn, develop and flourish within the Betfred family.

Why join a winning team?

Betfred brings benefits and rewards for all our colleagues. But more than that, we create a unique, enjoyable and entertaining environment you will love being part of. We offer full or part time opportunities so you can find a role that suits you.

Be rewarded

  • Enhance your income: benefit from bonuses, incentives, retail discount vouchers and more.
  • Monthly pension contributions: helping you prepare for your future.
  • Enhanced maternity & paternity pay: our Betfred family works to support yours.
  • A long-service recognition programme and life milestone rewards.
  • A recognition scheme to earn and convert points to spend with over 700 retailers.
  • A comprehensive financial wellbeing package including salary-based savings with a 5% boost, early access to earnings and free 121 financial coaching.
  • Mental health support including an independent Employee Assistance Programme, a 24/7 virtual GP service and complimentary eye tests.

What’s next?

If you think you’re a great fit for the role, and you want to be a part of the Betfred story, click ‘Apply’ and we will be in touch once we’ve reviewed your application.

At Betfred we are committed to promoting equality, diversity, and inclusion (EDI) in our workplace. We believe that a diverse workforce drives innovation and enhances our success. We welcome applications from individuals of all backgrounds, identities, and experiences.

If you require reasonable adjustments during the recruitment process or have specific needs, please let us know, and we will be happy to accommodate you. Join us in creating an inclusive environment where everyone can thrive.

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Deputy Sales Manager employer: Betfred

At Betfred, we pride ourselves on being an exceptional employer, offering a vibrant and inclusive work culture that values every team member's contribution. Located in Salford, Manchester, our retail environment fosters personal growth and development, with opportunities for bonuses, incentives, and comprehensive support for mental health and financial wellbeing. Join us to be part of a dynamic team that not only delivers outstanding customer experiences but also champions social responsibility within the community.
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Contact Detail:

Betfred Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Deputy Sales Manager

✨Tip Number 1

Familiarise yourself with Betfred's history and values. Understanding their journey from a retail shop to a global bookmaker will help you connect with the company's ethos during interviews.

✨Tip Number 2

Showcase your leadership skills by preparing examples of how you've successfully managed teams in the past. Highlighting your ability to motivate and develop colleagues will resonate well with the role.

✨Tip Number 3

Demonstrate your customer service expertise by sharing specific instances where you've gone above and beyond for customers. This will illustrate your commitment to providing an excellent betting experience.

✨Tip Number 4

Express your passion for sports and gaming, even if it's not essential. Showing enthusiasm for the industry can set you apart and align you with Betfred's culture.

We think you need these skills to ace Deputy Sales Manager

Leadership Skills
Customer Service Excellence
Team Development
Relationship Building
Communication Skills
Problem-Solving Skills
Time Management
Sales Techniques
Knowledge of Betting and Gaming
Social Responsibility Awareness
Adaptability
Conflict Resolution
Passion for Sports
Ability to Work Under Pressure

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities of a Deputy Sales Manager at Betfred. Highlight your management experience and customer service skills in your application.

Tailor Your CV: Customise your CV to reflect the skills and experiences that align with the job description. Emphasise any previous management roles and your ability to build relationships with customers and colleagues.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sports and betting, even if it's not essential. Explain why you want to join Betfred and how you can contribute to their mission of providing an excellent betting experience.

Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.

How to prepare for a job interview at Betfred

✨Know the Company Story

Familiarise yourself with Betfred's history and values. Understanding their journey from a retail shop to a global bookmaker will help you connect with the company's ethos during the interview.

✨Showcase Your Leadership Skills

As a Deputy Sales Manager, you'll be leading a team. Prepare examples of your previous management experience and how you've successfully developed teams in the past. Highlight your ability to motivate and engage colleagues.

✨Emphasise Customer Service Excellence

Betfred prides itself on outstanding customer service. Be ready to discuss how you've provided excellent service in previous roles and how you would ensure customers have a warm and welcoming experience in the shops.

✨Demonstrate Your Passion for Sports and Betting

While not essential, showing a genuine interest in sports, betting, and gaming can set you apart. Share any relevant experiences or knowledge that demonstrate your enthusiasm for the industry.

Deputy Sales Manager
Betfred
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  • Deputy Sales Manager

    Stafford
    Full-Time
    28800 - 43200 £ / year (est.)

    Application deadline: 2027-07-14

  • B

    Betfred

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