Senior HR Advisor

From humble beginnings on the shop floor to becoming a world-renowned bookmaker, Betfred has been on a remarkable journey and we want you to be part of this fantastic innovative business. Established in Salford, Manchester, 1967... we started with a clear and simple vision: to provide the ultimate betting experience for our customers. Today we have evolved and pride ourselves in delivering unparalleled entertainment experiences worldwide.

Whilst a lot has changed over the years, we have always stayed true to our roots. Our story started in retail and while it remains the heart of our business, we have also embraced the digital landscape. With over 1300 shops we continue to play a vital role in local communities across the UK while expanding our presence online.

The Senior HR Advisor provides strategic HR support and guidance to the Divisional and Area teams within the North and South divisions, as well as Head Office. This role ensures compliance with legislation and best HR practices, acting as a key point of contact for complex colleague relations issues and providing advice, solutions, and support to maintain a positive working environment and effectively resolve HR matters.

Responsibilities

• Provide expert HR advice and guidance to Divisional Managers, Area Teams, Head Office staff, Heads of Department, and Directors across the North and South divisions.
• Collaborate closely with HR Support Teams to handle complex colleague relations cases, ensuring adherence to legal requirements and company policies.
• Support managers in resolving employee relations issues, influencing decisions aligning with good employment practice and organisational needs.
• Participate in and provide guidance during disciplinary, grievance, and performance management meetings to ensure fair and consistent outcomes.
• Contribute to the development and implementation of people policies and procedures aligned with business objectives and legal standards.
• Implement value-adding HR disciplines, templates, and processes to address business needs effectively.
• Maintain accurate case management records, ensuring timely updates and attention to detail to minimise errors.
• Act as a point of contact for HR queries, providing timely and accurate responses while managing personal workload efficiently.
• Stay updated on HR legislation, best practices, and industry trends, sharing knowledge with relevant stakeholders.
• Assist in HR projects and initiatives as directed by the HR Manager, Head of HR, or People Director.
• Foster positive employee engagement through proactive support and engagement initiatives.
• Support, guide, and mentor HR advisors, providing feedback, coaching, and professional development opportunities.
• Support, guide, and coach area teams in HR policies and procedures, ensuring consistent understanding and application across divisions.
• Assist the Senior ER Specialist in tribunal case preparation and resolution.

This list is not exhaustive, and you may be required to undertake additional duties, not listed, that are considered reasonable and are aligned to your role.

What you'll need to succeed

Essential

• In-depth knowledge of employment law and legislation, with the ability to apply them to practical HR situations.
• Strong understanding of HR processes and procedures, coupled with excellent problem-solving skills.
• Exceptional communication skills, with the ability to effectively interact with diverse stakeholders.
• Strong customer handling and interpersonal skills, with the ability to influence and persuade others.
• Excellent organisation and time management skills to handle multiple tasks and priorities effectively.
• Proficiency in PC applications and HR software.
• High attention to detail and accuracy in record-keeping and documentation.
• Proven ability to work both independently and collaboratively within a team environment.
• Must be willing to engage in occasional countrywide travel.

Desirable

• Sector Knowledge: Experience working within a fast‑paced retail, hospitality, or regulated gaming environment.
• Advanced Qualification: CIPD Level 7 or additional project management training.
• Strategic Input: Experience assisting with TUPE transfers or large‑scale organisational restructures.
• Innovation: A passion for continuous improvement and a desire to integrate modern HR tools or AI‑driven efficiencies.

Why join a winning team?

Betfred brings benefits and rewards for all our colleagues. But more than that, we create a unique, enjoyable and entertaining environment you will love being part of.

Be rewarded

• Enhance your income: benefit from bonuses, incentives, retail discount vouchers and more.
• Monthly pension contributions: helping you prepare for your future.
• Enhanced maternity & paternity pay: our Betfred family works to support yours.

Feel valued

• A long‑service recognition programme and life milestone rewards.
• A recognition scheme to earn and convert points to spend with over 700 retailers.
• A comprehensive financial wellbeing package including salary‑based savings with a 5% boost, early access to earnings and free 121 financial coaching.
• Mental health support including an independent Employee Assistance Programme, a 24/7 virtual GP service and complimentary eye tests.

We will provide you with access to further training and development opportunities as we are real supporters of internal progression and are always looking for people who want to develop their career.

What’s next?

If you think you’re a great fit for the role, and you want to be a part of the Betfred story, click ‘Apply’ and we will be in touch once we’ve reviewed your application.

At Betfred we are committed to promoting equality, diversity, and inclusion (EDI) in our workplace. We believe that a diverse workforce drives innovation and enhances our success. We welcome applications from individuals of all backgrounds, identities, and experiences.

If you require reasonable adjustments during the recruitment process or have specific needs, please let us know, and we will be happy to accommodate you. Join us in creating an inclusive environment where everyone can thrive.