At a Glance
- Tasks: Lead Betfred's SEO strategy to boost organic growth and market visibility.
- Company: Join a leading online gaming company with a focus on innovation.
- Benefits: Competitive salary, leadership opportunities, and a dynamic work environment.
- Other info: Collaborative culture with opportunities for professional development and career progression.
- Why this job: Make a significant impact on the company's growth and visibility in a competitive market.
- Qualifications: 7+ years in SEO, strong leadership skills, and experience in online gaming.
The predicted salary is between 80000 - 100000 £ per year.
This is a senior leadership role with end-to-end accountability for Betfred’s organic growth strategy, performance and long-term search visibility across all products and priority markets. The Head of SEO will set the vision, define the roadmap and lead execution across technical SEO, content, authority-building and performance analysis, ensuring that organic search is a meaningful driver of acquisition, retention and revenue.
The role is responsible for identifying key performance indicators, translating commercial objectives into a clear organic growth strategy, and creating the operating framework through which success is measured and delivered. This includes leading and developing a team of 8 across article copywriting for Insights.com and SEO strategy, building high standards of execution, and constantly identifying new ways to align content, technical performance and customer intent to optimise organic growth in a highly competitive market.
Ultimately, the long-term goal is to increase Betfred’s market share by strengthening visibility, improving customer engagement and establishing a clear competitive point of distinction in line with the company’s desired positioning and brand values.
Responsibilities- Own and evolve the enterprise SEO strategy to drive sustainable, long-term organic traffic growth, customer acquisition and revenue across key markets.
- Lead, mentor and develop the team, including article copywriters and SEO specialists, creating a high-performance culture with clear objectives, accountability and progression.
- Set the strategic direction for technical, on-page and off-page SEO, ensuring best practice is consistently implemented across all platforms, products and content journeys.
- Develop and scale high-performing content strategies across betting and gaming categories, aligning search demand, brand positioning and commercial priorities.
- Constantly identify new opportunities to align content, technical SEO, UX and conversion performance to optimise organic growth and improve the quality of traffic.
- Act as the senior SEO lead for the business, influencing cross-functional stakeholders and ensuring SEO is embedded into product, development, content and performance marketing plans.
- Manage relationships with internal content teams, external agencies and affiliate partners to maximise organic visibility, authority and return on investment.
- Monitor algorithm updates, competitor activity and wider industry trends, adapting strategy at pace to protect and grow rankings in a highly competitive SERP landscape.
- Collaborate with product and development teams to improve site architecture, page performance, crawlability, indexation and overall technical health.
- Manage and deliver to agreed KPIs, clearly communicate performance, risks, opportunities and strategic priorities to senior stakeholders and demonstrate tangible revenue associated to SEO.
- Work closely with the performance marketing team to identify efficiencies across paid and organic channels.
- Issue weekly and monthly performance updates, presenting trends, actions and recommendations with clarity and commercial relevance to senior leadership.
- Champion testing, innovation and continuous improvement, ensuring the function remains proactive in identifying new levers for organic visibility and market share growth.
- Manage budgets and ensure spend is efficiently managed.
- Ensure all activity is fully governed by process and in line with compliance guidelines.
- Minimum 7+ years in SEO, including significant experience in a senior or head-of-function role within the Online Gaming, Casino or Sports Betting sector.
- Proven leadership experience managing and developing high-performing teams, with the ability to lead specialists across content, copywriting, technical SEO and strategy.
- Strong track record of building and delivering multi-market SEO strategies that increase organic visibility, qualified traffic, conversion and revenue in regulated markets.
- Proven experience ranking for high-value, high-competition keywords in highly competitive search environments.
- Expert knowledge of site architecture, Core Web Vitals, PageSpeed, schema markup, internal linking, indexation management and mobile-first indexing.
- Advanced proficiency in Google Analytics 4, Google Search Console and industry tools.
- Demonstrated ability to influence and coordinate across cross-functional departments including PPC, Product, UX, Content and Technology.
- Exceptional analytical and commercial skills, with the ability to translate complex SEO data into clear, actionable business strategies for non-technical stakeholders.
- Experience presenting performance, strategic recommendations and investment cases to senior leadership with confidence and credibility.
- Professional SEO or Digital Marketing qualifications.
- A background in a digital agency environment managing major iGaming accounts.
- Experience owning departmental planning, resource allocation and prioritisation within a fast-paced, commercially driven business.
Head of SEO & Organic Growth in Manchester employer: Betfred Group Holdings Limited
At Betfred, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. As the Head of SEO & Organic Growth, you will lead a talented team in a fast-paced environment, with ample opportunities for professional development and career progression. Our commitment to employee growth, coupled with a focus on collaboration and creativity, makes Betfred a rewarding place to work, especially in the vibrant and competitive landscape of online gaming.
Contact Details:
Betfred Group Holdings Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of SEO & Organic Growth in Manchester
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We think you need these skills to ace Head of SEO & Organic Growth in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Betfred Group Holdings Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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How to prepare for a job interview at Betfred Group Holdings Limited
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