At a Glance
- Tasks: Lead the gaming growth strategy and drive marketing initiatives for maximum impact.
- Company: Join a leading gaming company with a focus on innovation and growth.
- Benefits: Competitive salary, leadership opportunities, and a dynamic work environment.
- Other info: Be part of a senior leadership team and influence major business decisions.
- Why this job: Shape the future of gaming while collaborating with top industry professionals.
- Qualifications: Proven experience in marketing strategy and team leadership.
The predicted salary is between 80000 - 100000 £ per year.
The Head of Gaming Growth is accountable for setting and leading the category marketing strategy there is a clear, commercially driven plan for what goes to market, when it goes live, and which products, events, propositions, and offers are prioritised to maximise growth, customer engagement, and long-term value.
This role provides leadership across the category marketing agenda, owning the direction for category performance and acting as the key link between commercial priorities and marketing execution managing budgets in excess of £50m.
Reporting to the Head of Digital Marketing, this role is a key member of the senior leadership team.
Leading cross-functional alignment across Brand, CRM, Trading, Performance Marketing, Campaigns, Product, and wider commercial teams to ensure all category marketing activity is insight-led, effectively prioritised, and delivers against business objectives within regulatory frameworks.
The Role provides leadership on budget prioritisation, commercial performance, and optimisation.
Responsibilities Category Strategy ensure strong alignment between marketing, trading, product, and commercial teams so category priorities are consistently understood and delivered.
Commercial Ownership
Head of Gaming Growth employer: Betfred Group Holdings Limited
Betfred Group Holdings Limited is an excellent employer, offering a dynamic and innovative work environment in Manchester where creativity and collaboration thrive. With a strong focus on employee growth, you will have the opportunity to mentor junior developers and engage in Agile methodologies, all while enjoying competitive salaries and generous benefits such as a discretionary bonus scheme and enhanced parental leave. Join us to be part of a team that values quality, efficiency, and performance in software development.
Contact Details:
Betfred Group Holdings Limited Recruitment Team
