Digital Channels Manager in London

Permanent. As the Digital Channels Manager, you will support the Head of Digital Communications Technology & Platforms in the delivery, optimisation and measurement of Flutter's internal and external digital channels.

Location – London/Leeds/Dublin/Cluj Hybrid - 2 days per week (Dublin only)

About Flutter: In Flutter COO we work with experts across Flutter to build, deploy and communicate the Flutter Edge. Together we cover Product & Payments, Technology, Sportsbook Product & Trading, People, Property, Corporate Communications and Strategic Partnerships & Transformation.

What You'll Do:

• Support the day-to-day operation and optimisation of digital channels (intranet, corporate website, social media platforms and email communications tools).
• Work closely with agencies and internal teams to support CMS maintenance, UX/UI improvements and ongoing platform enhancements.
• Monitor platform performance and user engagement across digital touchpoints, coordinating updates, routine maintenance and issue resolution.
• Support the ongoing development of the digital communications roadmap by contributing operational insight, performance data and emerging best practice.
• Support data-driven decision making by analysing user behaviour, engagement and performance across web, intranet, email and social channels.
• Build and maintain dashboards, reporting views to track digital communications performance, identify trends and highlight optimisation opportunities.
• Support the delivery of digital initiatives and transformation projects, coordinating activity across internal teams, agencies and vendors.
• Maintain clear and structured documentation across digital platforms, delivery activity and decisions using agreed tools and templates.
• Creation of user guides, best-practice documentation and platform standards.
• Provide hands-on support and guidance to team members, support adherence to Group Tech, security and compliance requirements across digital channels.

How You'll Do It:

• Highly organised and analytical with experience working across internal and digital communications channels and platforms within a complex organisation.
• Hands-on experience with CMS platforms and web technologies. Understanding of content modelling, publishing workflows and environment management.
• Working knowledge of web technologies (HTML, CSS and JavaScript) with sufficient technical literacy to diagnose issues, support troubleshooting and coordinate delivery across digital platforms.
• Familiarity with event-based tracking concepts and how user interactions are measured across digital platforms.
• Understanding of the software development lifecycle, including requirements definition, development, testing, release and post-release support, with the ability to work effectively with development teams and agencies throughout.
• Understanding of user-centred design principles, with the ability to assess usability and interaction patterns, translate design intent into practical platform implementation, and provide clear recommendations.
• Proven ability to manage delivery across multiple workstreams, coordinating internal teams, agencies and vendors to deliver work on time and to agreed scope.
• Advanced skills in Confluence, Jira or similar software.
• High-level understanding of identity and access management concepts (e.g. SSO, Okta or equivalents), with basic awareness of SCIM-based provisioning.
• Working understanding of cyber security fundamentals and awareness of security review, compliance and remediation processes.
• Demonstrable curiosity and passion for AI and other emerging digital technologies, with an active interest in staying up to date with industry trends.

What's In It For You:

We are a flexible employer; whether you have personal commitments or a hobby that brings you joy, we want you to bring your best self to work and feel empowered to do so. We also like to share our success; after all you make it happen. We have an excellent benefits package that can be personalised to you:

• Bonus scheme
• Uncapped holiday allowance
• Enhanced pension scheme
• Private healthcare
• Life assurance
• Income protection
• £1,000 annual self-development learning fund
• Invest via the Flutters Sharesave Scheme
• Enhanced parental leave

About Flutter: We are a world leader in online sports betting and iGaming, with a market leading position in the US and across the world. We have an unparalleled portfolio of the most innovative, diverse and distinctive brands including FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, tombola, Betfair, MaxBet, Junglee Games and Adjarabet. With our global scale and challenger attitude, through which we excite and entertain our customers, in a safe and sustainable way. Using our collective power, the Flutter Edge, we aim to disrupt the sector, learning from the past to create a better future for our customers, colleagues and communities.

We're working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role. If you need any adjustments to make this role work for you let us know, and we'll see how we can accommodate them.