Digital Brand Designer in Leeds

You will work with Betfair, Sky Bet and Paddy Power as part of a close‑knit brand design team.

What You’ll Do

• Brand Differentiation & Identity
  • Define and continuously evolve clear visual territories for each brand, making them immediately recognisable and meaningfully distinct from one another.
  • Protect each brand's personality, tone and positioning across every output.
  • Actively identify and prevent brand convergence across products and touchpoints.
  • Turn brand strategy into tangible, differentiated design direction.
• Brand Expression in Product
  • Define the principles and guardrails for how each brand identity translates into digital UI and in‑app experience.
  • Create guidelines that Product Designers can act on – practical, opinionated and rooted in each brand's visual DNA.
  • Partner with Product Design to embed brand effectively into interfaces without compromising usability.
• Cross‑Team Alignment
  • Act as the bridge between Brand, Commercial, Studio and Product, ensuring brand expression is joined up across all functions.
  • Align with Content Designers so visual language and tone of voice work as one.
• Visual Systems & Scalability
  • Partner with Design Systems teams to encode brand expression into scalable, reusable components.
  • Define the right balance between shared foundations and brand‑specific expression.
  • Ensure brand updates can roll out efficiently and consistently across all platforms.
• Execution & Quality
  • Oversee and contribute to high‑impact visual work spanning product, campaigns and brand communications.
  • Hold a high bar for craft, consistency and detail and bring others up to it through review and critique.
  • Be the quality filter for brand alignment across all team outputs.

How You’ll Do It

• A portfolio demonstrating brand systems across multiple touchpoints, digital, campaigns, motion and beyond.
• Strong attention to detail in typography, layout, colour and visual composition.
• Experience working cross‑functionally with Brand, Marketing/Commercial and Studio teams.
• Proficiency in Figma and collaborative design tools.
• Open to feedback and collaborative by nature.

Desirable: Exposure to brand work in both product and campaign contexts; background in online gaming, sports betting or entertainment; working knowledge of AI‑powered design tools; interest or experience with motion design or animation; familiarity with design systems or component‑based thinking.

What We Value

• A genuine love of craft and a desire to keep getting better.
• Curiosity about brand, the industry and how design shapes perception.
• A team player who shares work early and takes feedback well.
• Attention to detail without losing sight of the bigger picture.
• A belief that strong brands are both consistent and unmistakably distinct.
• Enthusiasm for working across disciplines and learning from those around you.

Benefits

• Flexible ways of working – home or office, it’s your choice!
• £1,000 learning fund.
• Twice‑yearly bonus (with part of it guaranteed!).
• Pension contribution scheme.
• Private healthcare.
• Access to thousands of Udemy courses.
• Company Sharesave Scheme.
• 16 hours paid volunteering time per year.
• Unlimited holiday.

We’re Working to be an Inclusive Employer

We encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don’t have to meet all the requirements listed to apply for this role. If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.