Social Media Manager - Spain (12 month FTC)

Location: London or Dublin

Overview of the role: The Social Media manager will play a key role in owning and shaping Betfair’s social media presence in Spain, working collaboratively with the wider marketing team to evolve and maintain the social media strategy by actively engaging Betfair players and fans and strengthening relationships with our brand. You will be responsible for developing innovative, best-in-class content within all social media and content platforms with a focus on business results, brand awareness and engagement. You will look for strategic ways to tell the brand’s story through clever social media content and marketing campaigns that drive conversation and promote Betfair to both current and prospective players. You will also play a key part in delivering all major brand campaigns in the digital space, bringing wider creative ideas to life specifically through the social lens. The role requires a true social expert who is obsessed with emerging trends in social media and has the operational aptitude to enable them at pace. The ability to bring creative concepts to life, by working collaboratively with our in-house studio team and external collaborators alike, including content creators and our celebrity ambassador, Luis Figo.

What you'll do:

• Defining monthly content plans for our social media channels platforms (including but not limited to Instagram, Facebook, X, TikTok, YouTube), aligning execution with the sporting calendar, customer behavioural trends and wider ATL and Digital campaign media plans.
• Collaborating with teams across Campaigns, Commercial, Brand Strategy, PR and Digital teams to build joined-up campaigns with complete cross-channel alignment.
• Deliver best-in-class social customer engagement experience by monitoring and actively engaging with Betfair player’s and fan’s questions, complaints, comments, or praise as soon as possible.
• Managing a team of social media experts and content creators to deliver against brand goals.
• Adopt, maintain, and apply the brand strategy and tone of voice to social community engagement tactics in collaboration with copywriters to build, foster, and grow the brand’s communities.
• Identify and share influencer and content creator opportunities across multiple platforms, including but not limited to TikTok, Instagram, and YouTube, alongside the Online Media team.
• Manage direct relationship with external Social Content and Influencer agency, delivering briefs, collaborating on ideas and managing their performance and KPIs.
• Leverage social media listening tools to identify key themes and topics across social media channels and make recommendations to improve brand efforts, priorities, and investments.
• Capture and analyse appropriate social data/metrics, insights, and best practices; make recommendations for future campaign plans and report out to leadership and internal teams ensuring upwards visibility, as well as helping inform what metrics are valuable.
• Regularly report on social trends, audience development and competitive brand insights to wider team.
• Manage monthly budgets, with paid media investment optimised based on performance insight.
• Accountability for Quality Assurance, ensuring all campaigns are subject to robust QA processes, including against Spanish Royal Decree guidelines and Betfair’s own internal best practices, as well as Responsible Gambling guidelines.
• Formulating testing plans alongside the Marketing Tech and Customer Growth teams.
• Managing end to end testing processes including requirements gathering/documentation, seamless test design and accurate result measurement.

What you'll bring:

• Fluency in Spanish and English is essential.
• Demonstrable experience in owning and managing social media channels for large B2C brands.
• Deep, technical understanding of social media platforms – you know the metrics that matter, the tactics that work, and the best practice techniques to implement them for each channel.
• Highly creative and imaginative with strong conceptual skills.
• Commercial acumen and a will to deliver projects that impact marketing metrics.
• Outstanding organisational skills with demonstrated ability to prioritise workload and attention to detail.
• Proficient in creating and presenting, in both English and Spanish, Go-to-Market plans, campaign laydowns and results to a diverse group of junior and senior stakeholders.
• Experience working with small and large influencers and content creators.

Why choose us: Aside from a generous base salary, we have a fantastic benefits & rewards program that is designed to encourage personal and career development.

• Discretionary annual performance bonus.
• 30 days paid leave.
• Personal life assurance and income protection.
• The option to join our company pension scheme.
• A personal interest allowance to let you learn something new or pursue a hobby.
• External learning support of up to £2,000 or equivalent in local currency, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career.
• Looking to extend your family? You will receive a cash gift of £1,000 for your new addition whilst working for us.
• 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay.

*Please note, benefits may vary based on location*

Equal opportunities: At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences. We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at talent@flutterint.com. Your journey with us is focused on ensuring you have what you need to be your best self.

Learn more about the work we are doing on Inclusion and Belonging here: Inclusion and Belonging.

The group: Betfair International is a proud member of the Flutter Entertainment family, a global leader in sports betting, iGaming, and entertainment. We're not just another company; we're listed on both the prestigious FTSE 100 index on the London Stock Exchange and the New York Stock Exchange (NYSE). What sets us apart is our world class brands, cutting-edge products, and our International division includes our operations in over 100 global markets and offers sports betting, casino, poker, rummy and lottery, mainly online. What truly defines us is our commitment to ensuring that the excitement of gaming and entertainment is experienced in a responsible and sustainable way. Our remarkable team of over 8,000 colleagues drives this vision, spread across 28 offices worldwide.