Marketing Manager

Position: Performance Marketing Manager Location: Birmingham (Remote) Salary: £45,000 – £55,000 be:technology is thrilled to partner with such a big player within the Ed-Tech space in search of their next Performance Marketing Manager! Their marketing team plays a crucial role in achieving growth and customer retention leading to valuable interactions. We are looking for a technically skilled and creative Performance Marketing Manager to join their team and help optimise marketing efforts! Key Responsibilities: Plan, execute, and measure performance-based marketing strategies and campaigns, tailoring them to different target audiences and optimising based on performance data. Create and manage paid digital advertising and retargeting campaigns across a range of platforms, including Google Ads, Microsoft Bing Ads, Meta, and LinkedIn, aiming to drive down CPA (Cost Per Acquisition) and maximise ROAS (Return on Ad Spend). Analyse campaign performance against KPIs, using tools such as Google Analytics. Use data-driven decision-making to improve campaign performance, employing tactics such as A/B testing, UX enhancements, UTM tracking, personalisation, retargeting, heatmaps, and Hotjar recordings. Develop and implement technical and content-driven SEO strategies to improve organic search rankings and drive traffic. Work cross-functionally to create multimedia marketing materials, including success stories, advertorials, website content, video content briefs, and product launch campaigns. Liaise with sales, success, and product teams to align marketing efforts with overall business goals and gather market feedback. Manage an external digital marketing agency in the technical implementation and refinement of Google Tag Manager, GA4, marketing pixels, and other tracking tags. Contribute to the development and management of marketing attribution models using Salesforce and Pardot to understand the impact of different campaigns on lead generation. Prepare regular reports on campaign performance and provide insights and recommendations based on data analysis. Stay updated with industry trends and best practices in performance marketing, recommending improvements as technology evolves. Requirements: Proven experience in performance marketing, with expertise in paid digital advertising (Google Ads, Meta, LinkedIn, etc.) and SEO strategies. Strong analytical skills, with experience using Google Analytics, A/B testing, and other performance optimisation tools. Excellent understanding of digital marketing technologies, including Google Tag Manager, GA4, and marketing pixels. Ability to work cross-functionally and manage external agencies effectively. Experience with Salesforce and Pardot for marketing attribution is highly desirable. Excellent communication skills, both written and verbal. Strong organisational skills and ability to manage multiple projects simultaneously. Ideal Candidate: Data-driven and results-oriented, with a passion for performance marketing. Experience working in fast-paced, high-growth environments. Proactive and able to contribute innovative ideas to improve campaign strategies. Strong collaboration skills, with the ability to work well across teams and with external partners. Benefits: Competitive salary and benefits package. Opportunities for career growth and professional development. 25 days holidays 4 company socials per year If you are an experienced Performance Marketing Specialist ready to take on an exciting challenge, please apply now with your CV and cover letter. How to Apply: To apply or learn more about the role, please contact Will Mansell @be:technology!