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- Tasks: Create engaging social-first content on pop culture, fashion, and lifestyle for Betches UK.
- Company: Join the leading youth publisher with a vibrant, inclusive culture.
- Benefits: Flexible working, creative environment, and opportunities to shine on camera.
- Why this job: Be the voice of a generation and shape digital experiences for Millennials and Gen Z.
- Qualifications: 3-5 years in social journalism, strong editorial skills, and a flair for humour.
- Other info: Dynamic team with a commitment to diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Senior Social Media Journalist role at Betches Media. LADbible Group is the most engaged publisher on social media, globally. With over 520 million followers, 13.9 billion monthly social views, and a growing network of brands reaching every corner of youth culture, we’ve become the voice of a generation. Our mission is to inform, entertain and empower through content that drives thought, laughter, action and change.
About the Role
We’re looking for a sharp, funny, and culturally fluent Senior Social Media Journalist to be a key editorial voice for Betches UK. This role is for an experienced interviewer and social journalist with a strong point of view, who knows how to spot, report on, and comment on culture with confidence and humour. You’ll create social-first editorial content across pop culture, entertainment, fashion, beauty, lifestyle, dating, and sport - turning stories into timely, opinionated posts and graphics that feel unmistakably Betches.
- Conduct high-profile interviews, red carpets, junkets and industry events on behalf of Betches UK, becoming a trusted on-camera face for our biggest editorial moments.
- Work closely with the editorial team, playing a key role in shaping interview output across the team, helping refine questions, angles and hooks for optimal performance.
- Produce social-first editorial content for the grid, including reaction posts, article-style carousels, gift guide graphics, live reporting of awards shows and commentary-led formats.
- Appear on camera regularly across interviews, original formats and select sketches, bringing a confident, funny editorial presence.
- Use mobile editing software (CapCut or similar) to lightly cut social footage and work alongside Video Editors to guide and feed back on interview edits.
- Stay across breaking pop culture news, internet trends and emerging talent, identifying stories and moments with a clear Betches angle.
- Build and maintain strong working relationships with PRs, talent teams, agencies and industry partners.
- Act as a senior editorial voice within the team, sense-checking copy and framing, and supporting the flow and quality of day-to-day output.
- Ensure all content follows best practice around media permissions, credits, rights and copyright.
- Feed into branded content ideation and execution when required, ensuring commercial work reflects Betches’ tone, humour and editorial standards.
- Step in to support editorial oversight when needed to keep output confident, accurate and on-brand.
Skills and experience we’d like you to have
- 3–5+ years’ experience as a digital or social journalist working across entertainment, pop culture or lifestyle, with a strong understanding of how stories perform on social platforms and a fantastic sense of humour.
- Strong editorial judgement, with the ability to write clean, confident copy, sharp headlines and culturally fluent captions, and to sense-check and elevate others’ work when needed.
- Proven experience interviewing talent, with the confidence to prep effectively, pitch angles, ask strong questions and pull out moments that will land and travel on social.
- Confident and natural on camera, comfortable delivering commentary-led content as well as lighter, personality-driven formats.
- Deep cultural fluency, staying across celebrity news, fashion and beauty moments, internet discourse, rising creators and niche trends, and knowing what’s worth acting on.
- A solid understanding of media permissions, credits, rights and best practice, with the judgement to flag issues and steer content appropriately.
- Comfortable creating designed social content, including carousels, explainers and gift guides, using Canva (Photoshop a bonus).
- Able to make quick social cuts using mobile editing tools such as CapCut, and confident working with Video Editors to guide, sense-check and feed back on interview edits.
- A genuine affinity with the Betches voice, humour and audience, with the ability to apply that tone consistently across editorial formats.
At LADbible Group we’ve rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 3 days per week. LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us.
Senior Social Media Journalist employer: Betches Media
Contact Detail:
Betches Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media Journalist
✨Tip Number 1
Get your social media game on point! Follow Betches and LADbible on all platforms to understand their vibe. Engage with their content, comment, and share your thoughts – it shows you’re genuinely interested and in tune with their audience.
✨Tip Number 2
Network like a pro! Attend industry events, press launches, and any gatherings where you can meet PRs and talent. Building those relationships can open doors for you and give you insider info that could be a game-changer in your application.
✨Tip Number 3
Show off your personality! When you get the chance to interview or pitch, let your humour and cultural fluency shine through. Remember, Betches is all about that witty, relatable content, so don’t hold back on being yourself.
✨Tip Number 4
Create some killer content! Use Canva or similar tools to whip up eye-catching visuals that reflect the Betches style. Share them on your own social channels to demonstrate your skills and understanding of what makes content pop!
We think you need these skills to ace Senior Social Media Journalist
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to think about who you're speaking to. At Betches, we love a witty, relatable tone that resonates with our audience. Make sure your application reflects that understanding and showcases your unique voice!
Show Off Your Skills: This is your chance to shine! Highlight your experience in social journalism and any standout projects you've worked on. Don’t just list your skills; give us examples of how you've used them to create engaging content that gets people talking.
Be Authentic: We want to see the real you! Inject your personality into your application. Whether it’s a cheeky comment or a clever turn of phrase, let your humour and cultural fluency shine through. Remember, we’re looking for someone who fits the Betches vibe!
Apply Through Our Website: Ready to take the plunge? Make sure you apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensures you’re in the running for this exciting role!
How to prepare for a job interview at Betches Media
✨Know Your Betches Voice
Before the interview, immerse yourself in Betches' content. Understand their tone, humour, and style. This will help you align your responses with what they value, making you a more appealing candidate.
✨Show Off Your Interview Skills
Prepare to discuss your interviewing experience in detail. Think of specific examples where you’ve conducted high-profile interviews or covered pop culture events. Be ready to share how you crafted questions that led to engaging conversations.
✨Bring Your Creative A-Game
Since this role involves creating social-first content, come prepared with ideas for potential posts or graphics. Use your knowledge of current trends to suggest how you would turn stories into engaging social media content that resonates with the audience.
✨Demonstrate Cultural Fluency
Stay updated on the latest pop culture news and trends. During the interview, reference recent events or viral moments that relate to Betches’ audience. This shows you’re not just knowledgeable but also passionate about the culture they represent.
