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- Tasks: Lead and innovate our paid marketing strategies in the exciting iGaming sector.
- Company: Join Grace Media and the Betable Group, a dynamic team at the forefront of online gaming.
- Benefits: Enjoy a vibrant work culture with opportunities for growth and creativity.
- Why this job: Be part of a mission-driven team that values social responsibility and teamwork.
- Qualifications: Experience in iGaming, strong analytical skills, and a passion for digital marketing are essential.
- Other info: This role is based in Manchester, offering a chance to shape the future of online gaming.
The predicted salary is between 48000 - 72000 £ per year.
Based in the heart of Manchester, Grace Media and the Betable Group is a team with knowledge and dedication to online gaming running through its DNA. It is responsible for delivering top-class online gaming experiences for customers of over 100 online casino and bingo sites both in Great Britain and internationally. We manage everything from cutting edge marketing to regulatory compliance, from B2B account management to financial analysis, and from customer service to payments and risk. We approach all of this with an ethos of social responsibility, invention and teamwork.
As Acquisition Manager, you will be responsible for driving and developing our paid marketing strategy within the iGaming sector. You will collaborate closely with internal teams and external agencies to create and implement innovative acquisition strategies that take our brands to the next level.
Your role will involve managing the day-to-day execution of paid marketing campaigns across traditional channels (including SEO, PPC, Display, and Paid Social), as well as exploring and testing emerging platforms and new marketing opportunities. You will play a key part in ensuring our acquisition efforts support the wider business objectives and contribute to ongoing growth and market success.
Job requirements
Responsibilities:
Strategise, develop and implement comprehensive acquisition strategies tailored to the iGaming industry, aligned with the organisation\’s goals and ensuring effective resource allocation and achievement of acquisition milestones.
Oversee the growth and optimisation of our digital marketing strategy specifically for iGaming audiences and execute this across relevant channels.
Develop and oversee paid advertising across platforms including Meta, programmatic, native, and iGaming-specific networks and media buys.
Be involved in managing relationships with key suppliers, affiliates, media partners, and other external stakeholders within the iGaming ecosystem, ensuring timely and effective delivery of services and campaigns.
Conduct in-depth market research to identify potential acquisition opportunities, emerging markets, and player behaviours within the iGaming sector, while staying informed about industry trends and competitor activities.
Oversee budgeting and financial forecasting related to acquisition, ensuring cost-effective strategies and adherence to financial targets.
Collaborate with creative and content teams to develop engaging and compliant copy, messages, and designs that resonate with iGaming audiences across multiple jurisdictions.
Ensure all campaigns are performance-driven, ROI-focused, and deliver against agreed KPIs and regulatory requirements.
Stay at the forefront of the latest trends, technologies, regulatory changes, and best practices in iGaming acquisition and paid advertising.
Analyse campaign performance, player acquisition costs, and lifetime value, and report on key performance metrics to optimise ongoing strategy.
Contribute creative and strategic input to drive innovative campaign ideas and acquisition initiatives that differentiate our brands in a highly competitive market.
Hands on experience within the igaming sector.
Strong ability to analyse player data, market trends, and acquisition funnels within the iGaming sector to inform decision-making processes.
Solid understanding of budgeting, financial forecasting, and cost management within a regulated and highly competitive iGaming environment.
Demonstrated ability to lead teams with integrity and foster a performance-driven culture, aligning acquisition efforts with the organisation\’s vision and mission.
Effective verbal and written communication skills, with the ability to engage credibly with stakeholders at all levels within the organisation and with external partners across the iGaming industry.
In-depth knowledge of SEO, paid media, conversion optimisation, and CRM strategies within the iGaming context is highly desirable.
Hands-on experience with CRM platforms, email marketing, player retention, and reactivation strategies is an advantage
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Head of Player Acquisition employer: Betable Limited
Contact Detail:
Betable Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Player Acquisition
✨Tip Number 1
Familiarise yourself with the latest trends in the iGaming sector. Understanding current player behaviours and emerging markets will not only help you in interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the iGaming field. Attend industry events or join online forums to connect with others who can provide insights and potentially refer you to opportunities at Grace Media and the Betable Group.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past campaigns you've managed. Be ready to discuss how you optimised performance and achieved KPIs, as this is crucial for the Head of Player Acquisition role.
✨Tip Number 4
Stay updated on regulatory changes within the iGaming industry. Being knowledgeable about compliance issues will set you apart and show that you understand the complexities of the market.
We think you need these skills to ace Head of Player Acquisition
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in player acquisition and digital marketing, particularly within the iGaming sector. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for online gaming and your understanding of the industry. Mention how your skills align with the responsibilities outlined in the job description, particularly in developing acquisition strategies.
Showcase Relevant Skills: Emphasise your expertise in SEO, PPC, and other paid marketing channels. Provide examples of successful campaigns you've managed and how they contributed to business growth.
Research Grace Media and Betable Group: Familiarise yourself with the company’s values, recent projects, and market position. This knowledge will help you tailor your application and demonstrate your genuine interest in the role.
How to prepare for a job interview at Betable Limited
✨Know Your iGaming Landscape
Familiarise yourself with the latest trends and developments in the iGaming sector. Be prepared to discuss how these trends can influence player acquisition strategies and how you can leverage them to benefit the company.
✨Showcase Your Analytical Skills
Be ready to demonstrate your ability to analyse player data and market trends. Prepare examples of how you've used data to inform decision-making and optimise marketing campaigns in previous roles.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical challenges related to player acquisition. Think about how you would approach developing a campaign for a new market or optimising an existing strategy.
✨Highlight Your Collaborative Spirit
Since the role involves working closely with various teams and external partners, be sure to share examples of successful collaborations from your past experiences. Emphasise your ability to foster teamwork and drive results together.
