Senior Software Product Analyst - Martech
Stoke-on-Trent Technology
As a Senior Software Product Analyst, you’ll turn customer and marketing needs into clear product plans and useful improvements across our digital experience.
Full-time
Closes 04/11/2026
Our Software Product Development department creates and improves the technology that supports our products and customer experiences. Within the Marketing function, you’ll use your understanding of customers, regulatory requirements and our technology stack to shape improvements to direct-to-customer marketing across multiple touchpoints.
You’ll work with teams across the business to define requirements, prioritise initiatives and deliver value through CRM technologies. The role covers internally built and third-party platforms, including Customer Data Platforms (CDPs) and Customer Engagement Platforms (CEPs), with decisions informed by data, customer insight and product performance.
This role is eligible for our hybrid work from home policy.
Preferred Skills and Experience
Experience working in product management
Strong knowledge of Marketing Technology (MarTech), with a focus on Customer Relationship Management (CRM)
Understanding of internally built and third-party technologies, including Customer Data Platforms (CDPs) and Customer Engagement Platforms (CEPs)
Proven ability to launch products and deliver continuous improvements that support business objectives
Understanding of product lifecycles, methodologies and agile frameworks
Strategic approach to translating business goals into achievable product plans
Ability to manage multiple priorities and make decisions when working with ambiguity and change
Knowledge of the online gambling industry
What you will be doing
Support the marketing function by solving problems and delivering new capabilities
Analyse market research, competitor activity and customer trends using internal and external data
Lead the product development lifecycle from ideation through to launch
Produce detailed requirements that give development teams a clear direction
Prioritise the work stack, review it regularly and identify how success will be measured
Run trials to assess the value of products and initiatives
Build strong relationships with internal teams and external partners to align product initiatives with customer and business needs
Lead cross-functional sessions that bring teams together around clear outcomes
Challenge decisions, requirements and assumptions so different viewpoints are considered
Keep key stakeholders updated on plans, progress and upcoming release
Hiring Statement
At bet365, we're committed to creating an environment where everyone feels welcome, respected and valued. Where all individuals can grow and develop, regardless of their background. We're Never Ordinary, and we're always striving to be better. If you need any adjustments or accommodations to the recruitment process, at either application or interview, please don’t hesitate to reach out.
We are a unique global operator with passion and drive to be the best in the industry. Our values form the foundation of culture and shape the unique way that we work. People are our superpower and we support you to be the best you can be.
#J-18808-Ljbffr
Senior Software Product Analyst - Martech employer: Bet365careers
At bet365, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As a Senior Enterprise Apps Engineer, you will not only have the opportunity to lead impactful projects in a hybrid work environment but also benefit from continuous professional development and mentorship. Our commitment to employee growth, coupled with the chance to work with cutting-edge technology in a global setting, makes bet365 a truly rewarding place to advance your career.
