CRM & MarTech Product Lead — Marketing Impact in Stoke-on-Trent

bet365 in Stoke-on-Trent is looking for a Senior Software Product Analyst to join their marketing team. This role focuses on identifying improvements, defining requirements, and driving innovative changes within the marketing function. You will engage with various teams, harness your understanding of CRM technologies, and support the continuous improvement of direct-to-customer marketing strategies. The position is eligible for hybrid working arrangements, allowing flexibility in your work environment. A strong background in product management and marketing technology is essential to excel in this role. #J-18808-Ljbffr