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For Companies At a Glance
- Tasks: Create engaging marketing content and internal communications that resonate with our audience.
- Company: Join a dynamic team in the Design and UX department focused on innovative marketing solutions.
- Benefits: Enjoy hybrid work options and a collaborative environment that values creativity.
- Why this job: This role offers a chance to shape brand voice and make an impact through compelling copy.
- Qualifications: Background in English, Journalism, Marketing, or Communications with strong writing skills required.
- Other info: Be part of a proactive team that values problem-solving and adaptability.
The predicted salary is between 28800 - 43200 £ per year.
Who we are looking for
A Creative Copywriter, who will create engaging marketing media and internal communication that resonates with our target audience, whilst maintaining consistency with our overall brand voice.
This role sits in the marketing and internal function within the Design and UX department, who are responsible for the design of internal tools, marketing support and communications. The team provides toolkits, assets and brand guidelines to enable others to use the creative direction effectively. They also deliver design work across all internal sites, systems, emails and documentation.
You will edit and write clear and engaging content for a variety of media, with consideration given to SEO. You will make changes to our Digital Asset Management system and Brand Guidelines portal, ensuring legal compliance of content and assets, and language localisation for global content.
This role is eligible for inclusion in the Company’s hybrid working from home policy.
Preferred Skills, Qualifications and Experience
- Background education in English, Journalism, Marketing or Communications, with commercial experience in Copywriting or a related field.
- Strong portfolio showcasing a range of writing samples.
- Excellent communication and interpersonal skills, with exceptional writing, editing and proofreading skills.
- Digital marketing and CMS experience and knowledge of SEO best practices.
- Meticulous attention to detail and commitment to quality.
- Strong organisational skills and the ability to prioritise and work under pressure to meet tight deadlines.
- Adaptable, with the ability to shift focus regularly to align Business and team priorities.
- Self-motivated and able to work autonomously, as well as collaboratively within a team.
- Proactive approach to problem solving and learning.
- Approachable with a positive attitude.
Main Responsibilities
- Collaborating with design, marketing, product and legal teams to create copy that is compliant, meets requirements and is aligned with design and brand strategies.
- Producing clear, compelling and creative copy for websites, social media, emails and other marketing materials.
- Reviewing and editing content to ensure accuracy, clarity and consistency.
- Iterating and refining work based on feedback from stakeholders.
- Upholding a constant brand voice across all written materials, adhering to brand guidelines and style guides where necessary.
- Working closely with International Content to ensure optimal language localisation and translations.
- Overseeing multiple projects from conception to completion, ensuring quality standards and timely delivery.
- Managing copy changes to our DAM and Brand Guidelines portal for use by others.
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Creative Copywriter (Stoke) employer: bet365
Contact Detail:
bet365 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Copywriter (Stoke)
✨Tip Number 1
Familiarize yourself with our brand voice and guidelines. Understanding how we communicate will help you create content that resonates with our audience and aligns with our overall messaging.
✨Tip Number 2
Showcase your versatility in writing by including a diverse range of samples in your portfolio. Highlight pieces that demonstrate your ability to adapt your style for different media, such as social media posts, website copy, and internal communications.
✨Tip Number 3
Brush up on SEO best practices and digital marketing strategies. Being knowledgeable in these areas will not only enhance your writing but also show us that you can contribute to our marketing efforts effectively.
✨Tip Number 4
Prepare to discuss your collaborative experiences. We value teamwork, so be ready to share examples of how you've worked with design, marketing, or legal teams to produce compliant and engaging content.
We think you need these skills to ace Creative Copywriter (Stoke)
Some tips for your application 🫡
Understand the Brand Voice: Before you start writing your application, familiarize yourself with the company's brand voice. Review their website and marketing materials to understand the tone and style they use, and reflect that in your application.
Showcase Your Portfolio: Include a strong portfolio that highlights a range of writing samples. Make sure to select pieces that demonstrate your ability to create engaging content across different media, as this is crucial for the Creative Copywriter role.
Highlight Relevant Experience: In your CV and cover letter, emphasize your background in English, Journalism, Marketing, or Communications. Detail your commercial experience in copywriting and any relevant digital marketing or CMS knowledge, especially regarding SEO best practices.
Tailor Your Application: Customize your application to align with the job description. Use keywords from the listing, such as 'collaborating with design teams' and 'upholding brand voice', to demonstrate that you are a perfect fit for the role.
How to prepare for a job interview at bet365
✨Showcase Your Portfolio
Make sure to bring a strong portfolio that highlights a variety of writing samples. This is your chance to demonstrate your creativity and versatility as a copywriter, so choose pieces that best reflect your skills and align with the company's brand voice.
✨Understand SEO Best Practices
Since the role involves creating content with SEO considerations, be prepared to discuss your knowledge of SEO best practices. Share examples of how you've successfully implemented SEO strategies in your previous work to enhance visibility and engagement.
✨Demonstrate Collaboration Skills
This position requires collaboration with various teams, including design and marketing. Be ready to share experiences where you worked effectively with others, highlighting your communication skills and ability to adapt to different team dynamics.
✨Prepare for Feedback
The role involves iterating and refining work based on stakeholder feedback. Discuss your approach to receiving and implementing feedback, showcasing your adaptability and commitment to producing high-quality content that meets the needs of the business.
