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- Tasks: Lead digital campaign planning and streamline briefing processes for maximum impact.
- Company: Join bet365, a leading online gambling company known for innovation and excellence.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and skill development.
- Why this job: Be part of a team that values creativity and efficiency in digital marketing.
- Qualifications: Experience in programmatic campaigns and strong communication skills are essential.
- Other info: Must provide proof of eligibility to work in the UK from day one.
The predicted salary is between 36000 - 60000 £ per year.
Who we are looking for
A Senior Planning Executive, who will be the point of contact between our internal Display and Programmatic teams as well as stakeholders from Brand and Partnership teams.
We are looking for an ambitious individual with digital campaign planning experience to join our growing team. The Senior Planning Executive will play a key role broadening the scope of our campaign activation, using an ongoing test and learn approach, with compliance constantly front of mind.
You will be responsible for responding to digital marketing briefs with plans that effectively meet the goals required, utilising the programmatic landscape and how certain inventory and creative partners can be used.
Another key area of focus will be streamlining our briefing process using existing experience to ensure we can effectively turn around high-quality brief responses. You will also have close relationships with the programmatic traders, helping to improve supply chain efficiencies, which will aid buying efficiencies with our key partners.
Successful applicants will be required to provide proof of eligibility to work in the UK from their first day of employment.
Preferred skills and experience
- Excellent communication skills and the ability to work as part of a team.
- Effective time-management skills with an ability to multitask and prioritise and help guide more junior team members.
- Deep understanding of the wider digital marketing landscape including SEO, paid search, paid social, as well as how programmatic fits alongside these channels.
- Experience planning programmatic campaigns, with knowledge of DSPs such as DV360, The Trade Desk, MediaMath, Yahoo or StackAdapt required.
- Experience in emerging programmatic channels such as CTV, Audio, DOOH.
- Confidence in presenting work to senior stakeholders.
- Demonstrate analytical and problem-solving skills.
- Experience in a global role is desirable.
- Additional languages are desirable.
Main Responsibilities
- Developing a framework strategy for programmatic buying, working with the Programmatic Manager to plan out annual budgets around key sports and events.
- Managing briefs, receiving them from the relevant team, pulling together justification for partner and platform choice in order to meet the set KPIs.
- Adopting a test and learn approach to continually refine all campaigns and present to the wider team on successes and areas for improvement.
- Be part of a team that ensures efficient and accurate execution of bet365 Programmatic activities, ensuring maximum value and ROI.
- Attaining relevant accreditation\’s for platforms used by the business and help ensure training of more junior members is kept up to date.
- Working with the programmatic trading team to create weekly and end of campaign reports which are clear to the relevant team and can give actionable insight.
- Helping to improve supply chain efficiencies to ensure the best quality inventory is bought at the most effective rate.
- Working closely with the wider Display and Marketing Services teams to ensure overall marketing objectives are met.
By applying to us you are agreeing to share your Personal Data in accordance with our Recruitment Privacy Policy which can be found at bet365careers.com/careers/documents/privacypolicy.pdf
bet365 | Senior Planning Executive, Marketing Services employer: bet365
Contact Detail:
bet365 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land bet365 | Senior Planning Executive, Marketing Services
✨Tip Number 1
Familiarize yourself with the latest trends in programmatic advertising and digital marketing. Understanding how DSPs like DV360 and The Trade Desk operate will give you an edge in discussions and demonstrate your commitment to staying current in the field.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who have experience in programmatic campaigns. Engaging with industry experts can provide insights and potentially lead to referrals that could help you land the job.
✨Tip Number 3
Prepare to discuss specific examples of successful programmatic campaigns you've managed or contributed to. Highlighting your analytical skills and problem-solving abilities through real-world scenarios will showcase your expertise to potential employers.
✨Tip Number 4
Demonstrate your ability to work collaboratively by sharing experiences where you successfully partnered with cross-functional teams. This will show that you can effectively communicate and streamline processes, which is crucial for the Senior Planning Executive role.
We think you need these skills to ace bet365 | Senior Planning Executive, Marketing Services
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Senior Planning Executive position. Tailor your application to highlight your relevant experience in digital campaign planning and programmatic buying.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience with DSPs like DV360 or The Trade Desk, as well as any knowledge of emerging programmatic channels such as CTV or Audio. Provide specific examples of campaigns you've managed and the results achieved.
Showcase Communication Skills: Since excellent communication skills are crucial for this role, ensure that your application reflects your ability to convey ideas clearly. Use concise language and structure your documents logically to demonstrate your communication prowess.
Tailor Your Application: Customize your cover letter to address how your skills align with bet365's goals. Mention your understanding of the digital marketing landscape and your approach to adopting a test and learn methodology in campaign management.
How to prepare for a job interview at bet365
✨Showcase Your Digital Campaign Experience
Be prepared to discuss your previous experience in digital campaign planning. Highlight specific campaigns you've worked on, the strategies you implemented, and the results achieved. This will demonstrate your understanding of the programmatic landscape and your ability to meet marketing goals.
✨Understand Programmatic Tools
Familiarize yourself with the DSPs mentioned in the job description, such as DV360 and The Trade Desk. Be ready to explain how you've used these tools in past roles and how they can be leveraged for effective campaign execution.
✨Emphasize Communication Skills
Since the role involves liaising with various teams, it's crucial to showcase your communication skills. Prepare examples of how you've successfully collaborated with stakeholders or guided junior team members in previous positions.
✨Prepare for Analytical Questions
Expect questions that assess your analytical and problem-solving abilities. Be ready to discuss how you've used data to refine campaigns and improve ROI, as well as any experience you have with reporting and presenting insights to senior stakeholders.
