At a Glance
- Tasks: Drive marketing improvements and lead product development from ideation to launch.
- Company: Dynamic company focused on innovative marketing solutions.
- Benefits: Hybrid working, eye care, flu vaccinations, and life assurance.
- Other info: Fast-paced environment with opportunities for growth and learning.
- Why this job: Make a real impact in marketing while collaborating with diverse teams.
- Qualifications: Experience in product management and CRM technologies required.
The predicted salary is between 50000 - 65000 £ per year.
As a Senior Software Product Analyst, you will be responsible for identifying improvements, defining requirements, and liaising with multiple teams to deliver positive changes to the marketing function. The Marketing function is essential to our on-going success, influencing every stage of the customer journey. This role requires a dynamic individual who can engage with teams at all levels and functions, bringing them together with a common goal to deliver outstanding results. You will apply your knowledge of our customers, regulatory requirements and the technology stack to drive change and deliver value. In our fast-paced and evolving environment, initiative, context switching and data-driven decision-making are vital. You will have a deep understanding of CRM technologies to support the continuous improvement of our direct-to-customer marketing across all touchpoints. This role is eligible for inclusion in the Company’s hybrid working from home policy.
Preferred Skills and Experience
- Experience working within product management.
- Experience in Marketing Technology (MarTech), specialising in Customer Relationship Management (CRM).
- Comfortable working with internally built and third-party technologies including CDPs and CEPs.
- Demonstrable experience of product launches and continuous improvement that achieves Business objectives.
- Strong understanding of product lifecycles, methodologies, and agile frameworks.
- Strategic thinking and the ability to translate Business goals into achievable product plans.
- Comfortable working in a fast-paced environment, multi-tasking and working with ambiguity and change.
- Good knowledge and understanding of the gambling industry.
What you will be doing
- Supporting marketing in the key areas, either problem solving or delivering new capability.
- Conducting market research, competitor analysis and customer trend analysis using internal and external data points.
- Leading the end-to-end product development lifecycle from ideation to launch.
- Producing detailed requirements that enable the development teams to deliver what is required.
- Prioritising your work stack and reviewing it regularly to ensure timely delivery and release of value, as well as defining what success looks like for your products and initiatives.
- Running trials to ascertain value.
- Building strong relationships across internal and external stakeholders to ensure complete alignment of product initiatives that meet needs, whilst leading cross functional sessions to align outcomes.
- Challenging decisions, requirements and understandings as needed so all viewpoints are considered.
- Updating key stakeholders regularly on plans.
Bonus
- Eye care and Flu Vaccinations
- Life Assurance
Senior Software Product Analyst in Stoke-on-Trent employer: bet365 Group
As a Senior Software Product Analyst at our company, you will thrive in a dynamic and collaborative work culture that values innovation and teamwork. We offer a hybrid working policy, competitive benefits including eye care and life assurance, and ample opportunities for professional growth within the fast-paced marketing technology sector. Join us to make a meaningful impact on customer experiences while working alongside passionate professionals in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Software Product Analyst in Stoke-on-Trent
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show us you know what we do and how you can make a difference as a Senior Software Product Analyst.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with our needs, especially in CRM and MarTech. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Senior Software Product Analyst in Stoke-on-Trent
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Software Product Analyst. Highlight your experience in product management and CRM technologies, and don’t forget to showcase any relevant achievements that align with our marketing function.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Mention your strategic thinking skills and how you’ve successfully driven change in previous positions. Keep it engaging and personal!
Showcase Your Data-Driven Mindset:We love candidates who can make decisions based on data! In your application, provide examples of how you've used data analysis to inform product development or marketing strategies. This will show us you understand the importance of metrics in driving success.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about StudySmarter and what we stand for.
How to prepare for a job interview at bet365 Group
✨Know Your Stuff
Make sure you brush up on your knowledge of CRM technologies and the marketing function. Understand how they impact the customer journey and be ready to discuss specific examples from your past experiences that demonstrate your expertise in product management and MarTech.
✨Showcase Your Strategic Thinking
Prepare to talk about how you've translated business goals into actionable product plans. Think of a few examples where your strategic thinking led to successful product launches or improvements, and be ready to explain your thought process during the interview.
✨Engage with the Interviewers
This role requires collaboration across teams, so show your interpersonal skills during the interview. Ask insightful questions about their current projects and challenges, and express your enthusiasm for working together to achieve common goals.
✨Be Ready for Change
Since the environment is fast-paced and ever-evolving, be prepared to discuss how you've handled ambiguity and change in previous roles. Share specific instances where you successfully adapted to new situations or priorities, highlighting your initiative and problem-solving skills.
