At a Glance
- Tasks: Lead the Sports CRM team and drive customer engagement strategies.
- Company: Join a global leader in the sports industry with a passion for excellence.
- Benefits: Enjoy eye care, life assurance, and a supportive work culture.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Make a real impact on customer experiences and drive innovation in sports CRM.
- Qualifications: Experience in online sports CRM and strong leadership skills required.
The predicted salary is between 55000 - 65000 £ per year.
As Deputy Head of Sports CRM, you will work closely with the Head of Sports CRM to support the delivery of the CRM strategy across the global Sports business. You will oversee the day-to-day running of the Sports CRM department and provide leadership to CRM Coordinators, Country Leads, and Managers to ensure a high-quality customer experience.
We are seeking a strategic and collaborative CRM leader to support the Head of Sports CRM in driving team development, operational excellence, and customer growth. In this role, you will oversee the delivery of CRM roadmaps across the customer lifecycle, with responsibility for reducing churn, increasing yield, and improving customer satisfaction through relevant, personalised, and cost-effective communications. You will work closely with stakeholders across Gaming CRM, Product, Trading, Operations, and Marketing to shape customer journeys, optimise campaign performance, support product launches, and champion a data-driven, test-and-learn culture.
Preferred Skills and Experience- Significant experience in CRM within the online sports sector.
- Proven track record of managing, mentoring, and developing high-performing teams.
- Strong analytical skills with the ability to interpret data and drive actionable, operational insights.
- Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.
- Strong operational mindset with a customer-centric approach to decision-making.
- Solid understanding of regulatory requirements and best practices in the sports industry.
- Supporting the Head of Sports CRM in leading and developing the team, fostering a culture of innovation to meet growth objectives.
- Executing strategic CRM roadmaps and lifecycle management, including onboarding, retention, and reactivation, to reduce churn and increase yield.
- Enhancing customer satisfaction by ensuring promotions and user journeys are relevant, cost-effective, and aligned with broader marketing initiatives.
- Overseeing customer segmentation strategies to tailor initiatives and drive personalisation across diverse customer groups.
- Collaborating with cross-functional partners, including Trading, Product, and Gaming CRM, to ensure a unified approach to customer engagement.
- Managing customer communications across multiple channels, ensuring optimal use of marketing tools and keeping up-to-date with product developments to support key launches.
- Analysing and optimising CRM campaign performance, reporting on A/B tests and key metrics such as retention and customer lifetime value.
- Championing a data-driven culture by adopting a robust test-and-learn approach and applying insights to future campaigns.
- Acting as a key point of contact for stakeholders, ensuring plans are executed effectively and customer experience touchpoints are prioritised.
- Ensuring all CRM materials reflect brand values and strictly adhere to local regulatory and advertising standards.
Deputy Head of Sports CRM employer: bet365 Group
At bet365, we pride ourselves on being a leading global operator in the sports industry, where our commitment to innovation and excellence creates an inspiring work environment. As a Deputy Head of Sports CRM, you will be part of a dynamic team that values collaboration, personal growth, and a customer-centric approach, all while enjoying benefits like eye care and life assurance. Our culture fosters development and encourages you to leverage your skills to drive impactful customer experiences, making bet365 an exceptional place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Deputy Head of Sports CRM
✨Show Your Creative Side
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✨Attend Industry Events
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We think you need these skills to ace Deputy Head of Sports CRM
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit bet365 Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of bet365 Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about bet365 Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at bet365 Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at bet365 Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At bet365 Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
