At a Glance
- Tasks: Lead marketing strategies for foodservice and on-trade business units.
- Company: Join Bestway, a dynamic multi-billion-pound global conglomerate.
- Benefits: Enjoy competitive salary, pension, life assurance, and private medical.
- Other info: Diverse and inclusive workplace welcoming applicants from all backgrounds.
- Why this job: Make a real impact in a fast-paced environment with a positive team culture.
- Qualifications: Experience in marketing strategy, stakeholder management, and content development.
The predicted salary is between 47250 - 57750 £ per year.
Senior Marketing Manager
About the role
Bestway is a dynamic multi-billion-pound global conglomerate.
Its Wholesale arm is looking for an experienced Marketing Manager to join the foodservice and on-trade business units to lead the marketing activity.
This is an exciting and new role that will lead the marketing agenda for our foodservice and on-trade business units.
You will be experienced in driving the marketing strategy and be hands on in achieving this.
The role will require a mix of experience, strategic skills, clever thinking, hands on and strong people management skills and comms.
A true understanding of the customer will be essential.
This is a pivotal role in the foodservice team, working cross functionally you will ensure priorities are managed effectively, on time and in line with business expectations and requirements.
You will take the lead on driving the effectiveness of promotions, projects, campaigns, trade events and the trade marketing plan by customer type.
We place great importance on having a 'can-do', positive attitude within our Marketing Team and are looking for people who share in our values and can demonstrate their ability to maintain such an attitude in a fast-paced and trading environment.
At Bestway, we’re passionate about meeting our customers’ needs and working as a team to grow our business.
So, if you’re looking for an opportunity to make an impact on an ambitious company that’s built its way up from humble beginnings, you could be the sort of person we are looking for.
About Bestway
Bestway Group is a diversified multinational family-owned business with annualised turnover in excess of £4.5 billion.
Starting off as a chain of retail convenience stores, the Group has grown to become a diversified multinational business with interests across the wholesale, pharmacy, real estate, cement and banking sectors.
The Group is also the largest overseas investor in Pakistan.
Owned by the Pervez, Choudrey and Sheikh families, Bestway Group was founded in 1976 by Sir Anwar Pervez OBE H Pk, who remains Chairman.
Serving over 12 million customers and employing over 28,000 individuals, the Group supports and serves communities through its operations across the UK, Pakistan and the Middle East.
Responsibilities
- Working with the business unit heads developing the go to market strategies
- Trade marketing - working with suppliers to develop sales opportunities
- Managing the marketing budget ensuring appropriate return on investment
- Management of digital channels (app and website) and associated customer experience
- Managing promotion strategy, working with the business unit heads to ensure it is deployed and delivers the right results
- Monitor our competition and use insights to shape the marketing strategies
- Development of appropriate point of sale material for the in-depot customer journey
- Content development to support the marketing and sales activity
- Be the custodian of the customer journey across the different channels
- Develop and deploy an insight strategy to support development of the go to market propositions
- Develop the external PR strategy ensuring the budget is spent to the best effect in meeting the foodservice and on-trade strategy
- Working with the Foodservice Director and Business Unit Heads to develop a brand strategy for the business
- The Ideal Candidate
- Stakeholder Management: work collaboratively with a variety of stakeholders across sales, trading, operations and the marketing team.
- Sales Support - firm understanding and knowledge of collateral and content to help the sales team convert more prospects.
- Experience of developing the customer journey across multiple channels
- Experience of creating a marketing plan that drives sales, builds awareness and drives leads.
- Excellent written and presentation skills.
- Experience of content development.
- Excellent communication skills and PR experience is preferred.
- Good experience of working with sales, trading, and operations teams.
- Experienced in partnership marketing / media partnerships.
- Budget management experience.
- Self-starter, who is driven by results.
Benefits
- Competitive salary
- Pension
- 22 days annual leave plus the option to buy additional days
- Life Assurance Private Medical
We understand that no applicant ever ticks every box so please do consider applying should some or most of the above apply.
Bestway Group is an equal opportunity employer and we value diversity and inclusion.
We welcome people of different nationalities, backgrounds, experiences, abilities, and perspectives.
We want strong, and diverse teams built from talented individuals with different backgrounds identities and experiences.
If this is of interest to you and you would like to learn more, please do get in touch, we are looking forward to hearing from you.
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Senior Marketing Manager employer: Bestway Wholesale
Bestway Wholesale is an exceptional employer, offering a dynamic work culture that prioritises employee development and growth. With a focus on building strong commercial relationships, the role of Contract Account Manager provides unique opportunities for career advancement while working in a supportive environment based in Preston, where you can make a tangible impact across the North West region.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bestway Wholesale and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bestway Wholesale are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bestway Wholesale on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bestway Wholesale. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bestway Wholesale. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bestway Wholesale:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bestway Wholesale’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bestway Wholesale
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bestway Wholesale will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bestway Wholesale, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
