At a Glance
- Tasks: Lead innovative marketing strategies to boost sales and customer engagement.
- Company: Join Bestway, a dynamic business with ambitious growth plans.
- Benefits: Competitive salary, career development, and exposure to high-impact marketing initiatives.
- Other info: Diverse and inclusive workplace that values unique perspectives.
- Why this job: Be a key player in transforming marketing for a leading organisation.
- Qualifications: Senior marketing experience with a focus on data-driven strategies.
The predicted salary is between 60000 - 80000 £ per year.
This is a high-profile role with responsibility for driving commercial performance, marketing effectiveness and customer engagement across a business serving more than 100,000 independent retailers nationwide. As Bestway continues to invest in digital capabilities and data-driven marketing, the Marketing Controller will combine strategic thinking with operational excellence, develop teams, and play a key role in delivering Bestway's ambitious growth plans.
Responsibilities
- Lead the planning and delivery of integrated wholesale marketing activity across multiple channels.
- Align marketing plans with trading priorities, commercial plans and business objectives.
- Drive commercially focused marketing programmes that support sales growth, customer engagement and business performance.
- Provide senior oversight of digital marketing strategy, performance and optimisation across e-commerce and campaign channels.
- Maximise supplier-funded marketing investment and develop commercially effective marketing programmes.
- Champion a data-led approach to marketing planning and decision making.
- Utilise customer, campaign and commercial insight to improve marketing effectiveness and ROI.
- Provide leadership and direction across wholesale and digital marketing teams.
- Act as deputy to the Head of Marketing and support wider marketing transformation initiatives.
- Serve as second-in-command to the Head of Marketing, driving planning, execution and performance of trade and supplier-funded marketing across multiple channels.
Qualifications
- Significant senior marketing experience within wholesale, retail, FMCG or multi-channel environments.
- Proven track record delivering commercially driven marketing programmes linked to sales performance.
- Experience using data, insight and analytics to drive marketing performance and business growth.
- Strong experience managing supplier-funded or trade marketing investment.
- Expertise in digital marketing, e-commerce and performance marketing.
- Strong commercial acumen with the ability to link marketing activity to revenue outcomes.
- Demonstrated leadership experience with the ability to develop high-performing teams.
- A collaborative leadership style and a desire to continuously improve ways of working.
Benefits
- Competitive salary and benefits package.
- Opportunity to play a key leadership role in a growing, dynamic business.
- Exposure to strategic, high-impact marketing initiatives across multiple channels.
- Career development within a large, multinational organisation.
- Be part of an organisation with ambitious growth plans and a strong entrepreneurial culture.
We understand that no applicant ever ticks every box so please do consider applying should some or most of the above apply. Bestway Group is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities and perspectives, and we want strong, diverse teams built from talented individuals with different backgrounds, identities and experiences.
Marketing Controller employer: Bestway Wholesale
Bestway Group is an exceptional employer, offering a competitive salary and benefits package while providing the opportunity to lead high-impact marketing initiatives in a dynamic, growing business. With a strong focus on career development within a large multinational organisation, employees can thrive in a collaborative culture that values diversity and inclusion, making it an ideal place for those looking to make a meaningful impact in the wholesale and retail sector.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Controller
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bestway Wholesale and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bestway Wholesale are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bestway Wholesale on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bestway Wholesale. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Controller
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bestway Wholesale. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bestway Wholesale:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bestway Wholesale’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bestway Wholesale
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bestway Wholesale will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bestway Wholesale, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
