At a Glance
- Tasks: Transform complex data into actionable insights for marketing and digital teams.
- Company: Join Bestway Healthcare, a diverse and inclusive employer in Manchester.
- Benefits: Enjoy paid holidays, staff discounts, travel loans, and more.
- Other info: Hybrid role with excellent opportunities for career growth and development.
- Why this job: Shape data-driven strategies that drive real change and impact across the business.
- Qualifications: Strong background in marketing, digital analytics, and data visualisation skills required.
The predicted salary is between 56250 - 68750 £ per year.
BWHC is on a significant data and insight transformation journey, and this Senior Analyst role will play a critical part in shaping how we leverage data across the business. The successful candidate will help build the insight capability, mindset, and stakeholder confidence needed to use data more effectively and drive meaningful, measurable change at scale. Acting as an Insights and Analytics Business Partner to our Marketing and Digital teams, you will transform complex customer and channel data into actionable insights that drive performance across CRM, digital, customer engagement, and marketing effectiveness. You will also serve as the Data Product Owner for marketing and digital analytics, partnering closely with stakeholders to shape the roadmap, prioritise the highest-value opportunities, and ensure the delivery of data products and insights that support strategic decision-making and commercial growth. This role is hybrid and based in Manchester - we can only consider applicants who are commutable to Manchester City Centre.
Main Responsibilities
- Act as the senior insight partner to key marketing and digital stakeholders, translating business questions into analysis that supports commercial and customer decisions.
- Lead the development of dashboards, reports, and visualisations that provide clear, timely, and decision-ready insight across CRM, digital analytics, campaign performance, and customer journeys.
- Use data to identify opportunities, shape recommendations, and influence stakeholders to improve customer engagement, campaign performance, digital journeys, and conversion.
- Partner with senior leaders across marketing, digital, CRM, customer, commercial, and data teams to align analytics to business priorities and develop a joined-up omni-channel view.
- Define meaningful KPIs and measurement frameworks that support CRM performance, marketing effectiveness, experimentation, online journeys, customer value, and strategic planning.
The Ideal Candidate
- Strong marketing and digital background with a clear understanding of CRM, customer behaviour, digital performance, campaign effectiveness, and online journeys.
- Strong BI, reporting, and visualisation skills with experience creating clear dashboards and insight packs for senior stakeholders, ideally using Power BI and the wider Microsoft suite.
- Strong customer, digital, and marketing analytics capability with the ability to identify trends, opportunities, risks, and root causes across campaign performance, customer engagement, channel activity, and conversion.
- Strong SQL, Excel, and data handling skills with confidence working across complex customer, campaign, and digital datasets, including cloud-based data environments such as Google Cloud Platform, BigQuery, Microsoft Fabric, Azure, or similar technologies.
- Strong technical toolkit including Power BI, Microsoft tools, SQL, Google Cloud Platform, BigQuery, Microsoft Fabric, Google Tag Manager, and digital analytics platforms such as Google Analytics and Amplitude, although these are desirable rather than essential, to support scalable reporting, insight, and analytics delivery.
- Strong media measurement and tagging experience with practical knowledge of Google Tag Manager, campaign tracking, attribution, media effectiveness, and measurement frameworks that connect marketing activity to commercial outcomes.
- Excellent insight storytelling, communication, and influencing skills with the ability to translate complex analysis into clear narratives, compelling recommendations, and practical actions that drive business change across marketing, digital, and commercial stakeholders.
- Proven ability to drive change through data and insight by identifying the “so what”, shaping clear recommendations, building stakeholder confidence, and turning insight into measurable improvements in customer, marketing, and digital performance.
- Highly consultative business partnering style with experience working credibly with senior stakeholders in a fast-paced marketing, digital, or customer-focused environment.
Bestway Healthcare is proud to be a diverse and inclusive employer. If you have any specific requirements, we'll do everything we can to support you. Whether it is to find a pharmacy that is accessible, or if it is a part time position you are looking for, we can help find the role that is right for you. If you need us to make any reasonable adjustments to our recruitment process, we will be happy to accommodate you.
Please be aware that due to the high number of applications we receive it may not be possible for us to provide an outcome to all applicants. If you are not contacted within 28 days of your submission unfortunately you will have been unsuccessful.
Senior Analyst - Marketing & Digital in Manchester employer: Bestway Healthcare UK
Bestway Healthcare is an excellent employer that fosters a supportive and inclusive work culture, making it an ideal place for an Employee Relations Advisor to thrive. With a focus on professional development and collaboration, employees are encouraged to build strong relationships and make a meaningful impact within the organisation. Located in a dynamic environment, this role offers the chance to engage with operational leaders and drive positive outcomes for both colleagues and the business.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Analyst - Marketing & Digital in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bestway Healthcare UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bestway Healthcare UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bestway Healthcare UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bestway Healthcare UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Analyst - Marketing & Digital in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bestway Healthcare UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bestway Healthcare UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bestway Healthcare UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bestway Healthcare UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bestway Healthcare UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bestway Healthcare UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
