At a Glance
- Tasks: Execute and optimise CRM campaigns to boost customer engagement and loyalty.
- Company: Join Bestway Healthcare, a leader in community pharmacy support.
- Benefits: Enjoy staff discounts, travel loans, and a hybrid work model.
- Other info: Diverse and inclusive workplace with opportunities for growth.
- Why this job: Make a real impact on customer loyalty while developing your marketing skills.
- Qualifications: 3+ years in CRM or customer marketing; experience with Klaviyo is a plus.
The predicted salary is between 40500 - 49500 £ per year.
- Staff Discount
- Travel Loans and more…
- Overview of the role
At Bestway Healthcare, we’re proud to support communities across the UK through our nationwide pharmacy network, Well Pharmacy.
We’re now looking for a CRM Executive to join our fast paced marketing team in Manchester city centre, supporting the delivery and execution of CRM campaigns across the Group.
Working closely with the CRM Manager, you’ll help deliver targeted campaigns designed to improve customer engagement, retention and loyalty.
You’ll be responsible for the day-to-day running and reporting of CRM activity, ensuring campaigns are delivered accurately, effectively and on time.
The role is Manchester based and offered on a hybrid work pattern (3 days office, 2 days at home)
- Main Responsibilities
- Execute CRM campaigns across the Bestway Healthcare brands.
- Monitor campaign performance & oversee reporting to optimise communications.
- Set up campaign testing & feedback results & actions to be taken.
- Support the set up & management of campaigns on our CRM system.
- Work with the marketing teams to align creative with campaign creative.
- Support the documenting of CRM processes, flows & validation checks, aligning with our DPO & super intendant team for approvals.
- The Ideal Candidate
The role will play an important part in supporting our customer loyalty programmes, making experience in loyalty marketing highly desirable.
Klaviyo is our CRM platform, so experience using Klaviyo or a similar CRM/marketing automation platform is highly desirable. In addition:
- Ideally 3+ years’ experience in a CRM, customer marketing or similar role
- Strong understanding of CRM, customer segmentation, campaign execution and reporting.
- Retail or pharmacy experience is desirable, but not essential.
- Strong attention to detail, particularly when working with customer data and campaign activity.
- Excellent communication skills and the ability to work effectively with a range of stakeholders.
- Comfortable working in a fast-paced environment, managing multiple campaigns and deadlines.
- Passionate about CRM, customer engagement and marketing, with a willingness to learn and develop within a growing team.
Bestway Healthcare is proud to be a diverse and inclusive employer.
If you have any specific requirements, we'll do everything we can to support you.
Whether it is to find a pharmacy that is accessible, or if it is a part time position you are looking for, we can help find the role that is right for you.
If you need us to make any reasonable adjustments to our recruitment process, we will be happy to accommodate you
Please be aware that due to the high number of applications we receive it may not be possible for us to provide an outcome to all applicants.
If you are not contacted within 28 days of your submission unfortunately you will have been unsuccessful.
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CRM Executive in Manchester employer: Bestway Healthcare UK
Bestway Healthcare is an excellent employer that fosters a supportive and inclusive work culture, making it an ideal place for an Employee Relations Advisor to thrive. With a focus on professional development and collaboration, employees are encouraged to build strong relationships and make a meaningful impact within the organisation. Located in a dynamic environment, this role offers the chance to engage with operational leaders and drive positive outcomes for both colleagues and the business.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bestway Healthcare UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bestway Healthcare UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bestway Healthcare UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bestway Healthcare UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Executive in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bestway Healthcare UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bestway Healthcare UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bestway Healthcare UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bestway Healthcare UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bestway Healthcare UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bestway Healthcare UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
