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- Tasks: Create and execute engaging social media strategies to boost brand awareness and drive sales.
- Company: Join a dynamic team at Bestway Group, a leader in convenience retail.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Be the voice of our brands and make a real impact in the digital space.
- Qualifications: Experience in social media, strong writing skills, and creativity are essential.
- Other info: Collaborative environment with a focus on innovation and personal development.
The predicted salary is between 30000 - 40000 £ per year.
Responsibilities
- Strategy & Execution: Develop and implement social media strategies to meet business objectives, driving sales, generating income, and increasing brand engagement.
- Content Creation: Produce engaging content for our channels, including blogs, articles, posts, and multimedia.
- Campaign Management: Align social media activities with our promotional calendar and deliver comprehensive social media campaigns for Costcutter, Central Convenience Stores, Select Convenience, and Best-One.
- Income Generation: Identify new revenue streams and opportunities to monetise social media with suppliers.
- Budget Management: Oversee the social media budget, ensuring effective use of resources and alignment with marketing objectives and KPIs.
- Performance Analysis: Analyse and report on the effectiveness of social media strategies, providing insights and recommendations to improve our digital marketing efforts.
- Trend Monitoring: Stay updated with the latest social media trends, tools, and competitor activities.
Key Accountabilities
- Create and execute brand-led and promotional content to drive store footfall and sales.
- Demonstrate ROI to suppliers and stakeholders.
- Grow and develop our social media channels, aiming to be a leader in the convenience sector.
- Ensure accuracy and relevance of social media activity, linking promotions with Trading to meet income targets.
- Support Trading by engaging with suppliers in meetings.
- Stay on top of trends and innovations with sound content management and creative skills.
Experience & Qualifications
- Previous experience in social media is desirable.
- Platform Expertise: A strong understanding of Facebook, Instagram, TikTok, and LinkedIn. Familiarity with Meta Business Suite for paid campaigns.
- Copywriting Skills: Excellent writing skills, ability to adapt to different tones of voice, high standards of proofreading, and impeccable spelling.
- Creativity: Innovative thinker with fresh ideas.
- Tool Proficiency: Experience with scheduling tools like Sprout Social is a plus.
- Interpersonal Skills: Approachable, friendly, empathetic, able to relate to stakeholders.
- Influencing Ability: Strong communicator, able to engage and influence in one-on-one and group settings.
- Organisational Skills: Highly organised, manage multiple projects, prioritise tasks in a fast-paced environment.
- Language Proficiency: Fluent in English, written and spoken.
- Self-Starter: Proactive attitude, spot opportunities for improvement, lead projects.
- Problem Solver: Enthusiastic about challenges, solution-oriented, proactive approach to improvement initiatives.
- Build trusting relationships with colleagues and stakeholders.
- Collaborative spirit, strong team player.
- Excellent interpersonal and communication skills.
- Keen interest in business, desire to build commercial acumen.
- Contribution to a team culture of 'high support, high challenge'.
- Results-oriented mindset.
About the Role
Are you passionate about social media and ready to take the reins of our convenience retail brands? As our Social Media Executive, you'll be at the forefront of developing and executing our social media strategy across multiple brands. You'll use your creativity and strategic thinking to enhance our online presence, drive sales, and boost brand awareness.
Equal Opportunity Employer
Bestway Group is an equal opportunity employer. We value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities, and perspectives.
Social Media Executive employer: Bestway Group
Contact Detail:
Bestway Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Executive
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and engage with potential employers on social media. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and content. This is your chance to shine and demonstrate how you can drive engagement and sales for brands like Costcutter and Best-One.
✨Tip Number 3
Be proactive! Don’t wait for job openings to pop up. Reach out directly to companies you admire and express your interest in working with them. We love a self-starter who takes the initiative!
✨Tip Number 4
Keep learning! Stay updated with the latest trends and tools in social media. Join online courses or webinars to enhance your skills. We’re all about growth, and showing that you’re committed to improving will make you stand out!
We think you need these skills to ace Social Media Executive
Some tips for your application 🫡
Show Off Your Creativity: When you're crafting your application, let your creative flair shine through! Use engaging language and showcase your unique voice. Remember, we’re looking for someone who can create captivating content, so make sure your application reflects that.
Tailor Your Application: Don’t just send a generic application our way. Take the time to tailor your CV and cover letter to highlight your experience in social media and how it aligns with our goals. We want to see how you can contribute to our brands specifically!
Highlight Your Skills: Make sure to emphasise your skills in copywriting, content creation, and any tools you’ve used like Meta Business Suite or Sprout Social. We love seeing candidates who are proactive and have a strong understanding of social media platforms.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Bestway Group
✨Know Your Platforms
Make sure you’re well-versed in the social media platforms mentioned in the job description. Familiarise yourself with their features, especially Facebook, Instagram, TikTok, and LinkedIn. Being able to discuss how you’ve used these platforms effectively in past roles will show your expertise.
✨Showcase Your Creativity
Prepare examples of engaging content you’ve created before. Whether it’s a blog post, a social media campaign, or multimedia content, be ready to share your creative process and the results it achieved. This will demonstrate your ability to produce compelling content that aligns with business objectives.
✨Understand the Business Goals
Research the company and its brands thoroughly. Understand their target audience and current marketing strategies. Be prepared to discuss how you can align social media activities with their promotional calendar and drive sales, showing that you’re not just a social media whiz but also a strategic thinker.
✨Be Ready to Analyse
Since performance analysis is key for this role, brush up on how to measure the effectiveness of social media strategies. Be prepared to discuss tools you’ve used for tracking KPIs and how you’ve provided insights to improve campaigns. This will highlight your analytical skills and your proactive approach to optimisation.