At a Glance
- Tasks: Lead innovative marketing strategies to boost sales and customer engagement.
- Company: Join Bestway Group, a dynamic multinational with a strong entrepreneurial spirit.
- Benefits: Competitive salary, career development, and a diverse workplace culture.
- Other info: Be part of a team that values diversity and continuous improvement.
- Why this job: Make a real impact in a high-profile role driving growth and marketing effectiveness.
- Qualifications: Senior marketing experience in wholesale or retail, with strong digital skills.
The predicted salary is between 60000 - 75000 £ per year.
This high‑profile role is responsible for driving commercial performance, marketing effectiveness and customer engagement across a business that serves more than 100,000 independent retailers nationwide. It offers a unique opportunity to lead marketing performance initiatives, develop teams, and play a key role in delivering Bestway’s ambitious growth plans.
Bestway Group is a diversified multinational family‑owned business with an annualised turnover exceeding £4.5 billion, operating across wholesale, pharmacy, real estate, cement and banking sectors. The company serves over 12 million customers and employs more than 28,000 people worldwide.
Responsibilities:
- Lead the planning and delivery of integrated wholesale marketing activity across multiple channels.
- Align marketing plans with trading priorities, commercial plans and business objectives.
- Drive commercially focused marketing programmes that support sales growth, customer engagement and business performance.
- Provide senior oversight of digital marketing strategy, performance and optimisation across e‑commerce and campaign channels.
- Maximise supplier‑funded marketing investment and develop commercially effective marketing programmes.
- Champion a data‑led approach to marketing planning and decision making.
- Utilise customer, campaign and commercial insight to improve marketing effectiveness and ROI.
- Provide leadership and direction across wholesale and digital marketing teams.
- Act as deputy to the Head of Marketing and support wider marketing transformation initiatives.
The Ideal Candidate:
- Significant senior marketing experience within wholesale, retail, FMCG or multi‑channel environments.
- Proven track record delivering commercially driven marketing programmes linked to sales performance.
- Experience using data, insight and analytics to drive marketing performance and business growth.
- Strong experience managing supplier‑funded or trade marketing investment.
- Expertise in digital marketing, e‑commerce and performance marketing.
- Strong commercial acumen with the ability to link marketing activity to revenue outcomes.
- Demonstrated leadership experience with the ability to develop high‑performing teams.
- A collaborative leadership style and a desire to continuously improve ways of working.
Competitive salary and benefits package. Opportunity to play a key leadership role in a growing, dynamic business. Exposure to strategic, high‑impact marketing initiatives across multiple channels. Career development within a large, multinational organisation. Be part of an organisation with ambitious growth plans and a strong entrepreneurial culture.
Bestway Group is an equal opportunity employer and values diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities and perspectives.
Marketing Controller employer: Bestway Group
Bestway Group is an exceptional employer, offering a dynamic work environment in Park Royal, London, where you can lead impactful marketing initiatives that drive growth for over 100,000 independent retailers. With a strong focus on employee development and a collaborative culture, you will have the opportunity to grow your career within a multinational family-owned business that values diversity and inclusion, while being part of ambitious growth plans and high-impact marketing strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Controller
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bestway Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bestway Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bestway Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bestway Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Controller
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bestway Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bestway Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bestway Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bestway Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bestway Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bestway Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
