At a Glance
- Tasks: Lead digital strategy and transformation for Bestway Wholesale, driving innovation and customer experience.
- Company: Join Bestway Group, a thriving multinational with a diverse portfolio and strong community focus.
- Benefits: Competitive salary, leadership opportunities, and a chance to shape the future of digital commerce.
- Other info: Dynamic work environment with opportunities for professional growth and development.
- Why this job: Be at the forefront of digital innovation and make a significant impact in a leading company.
- Qualifications: Proven experience in digital commerce, strong leadership skills, and a passion for innovation.
The predicted salary is between 80000 - 100000 £ per year.
The Head of Digital is responsible for leading Bestway Wholesale's digital strategy, customer data capability and digital transformation, creating the technology, insight and customer experience that will underpin the future growth of the business. The role will work in partnership with the Marketing Controller to ensure digital capability supports the wider marketing strategy, whilst providing strategic leadership to the Digital & E-Commerce Manager and future Digital & Data teams.
This is a strategic leadership role responsible for identifying future opportunities in AI, automation, personalisation and digital innovation, ensuring Bestway remains the market leader in wholesale digital commerce.
Key Responsibilities:
- Establish a data-driven culture across Marketing, creating actionable insight that improves digital performance, supports supplier investment and delivers measurable revenue growth.
- Transform how Bestway uses customer and trading data to make faster, smarter commercial decisions.
- Develop and own Bestway's long-term Digital Strategy aligned to business growth ambitions. Define and deliver the digital roadmap across websites, apps and future digital platforms.
- Lead the commercial performance of transactional B2B websites, digital channel and product performance.
- Own the end-to-end customer experience across every digital touchpoint, including customer lifecycle strategy, Website UX, and Mobile App UX.
- Lead Bestway's digital data strategy. Transform data into actionable commercial insight that drives measurable sales growth. Work closely with the central data and analytics teams to ensure digital insight supports wider business decision making.
- Develop a culture of continual testing and optimisation. Create measurable improvements through continuous optimisation.
- Lead the evaluation and implementation of new digital capability including AI. Remain ahead of market trends and competitor capability.
- Work closely with IT and Product teams to prioritise digital developments. Own the marketing digital development roadmap and digital prioritisation framework.
- Develop future Digital, Data and Analytics capability across Marketing. Provide strategic direction to the wider digital team. Create a high-performing culture built around continuous improvement, innovation and commercial delivery. Coach and develop future digital capability within the department.
- Build strong stakeholder relationships business wide.
- Responsible for all aspects of the digital marketing budget, including supplier digital income.
What we are looking for:
- Demonstrable experience in Digital Commerce, Ecommerce or Digital Marketing leadership.
- Experience managing large-scale transactional websites.
- Strong commercial understanding of B2B ecommerce.
- Proven experience delivering digital sales growth.
- Strong understanding of customer journey mapping.
- Experience managing digital agencies and technology partners.
- Experience within wholesale, retail or FMCG.
- Implementation of AI and automation solutions.
- Experience with CRM and marketing automation platforms.
- Development of supplier-funded digital media opportunities.
- Strong Leadership.
Head of Digital in London employer: Bestway Group
Bestway Group is an exceptional employer located in the vibrant region of York and North Yorkshire, offering a dynamic work culture that fosters collaboration and innovation. Employees benefit from comprehensive perks including a pension scheme, life assurance, and generous annual leave, alongside opportunities for professional growth through mentorship and skill development. Joining Bestway means being part of a forward-thinking team dedicated to maximising sales and profit while building strong supplier relationships in the fast-paced FMCG sector.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital in London
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Bestway Group are looking for when hiring for a Head of Digital.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Bestway Group for the Head of Digital, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Bestway Group as a Head of Digital, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Bestway Group’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of Digital.
We think you need these skills to ace Head of Digital in London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Bestway Group, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Bestway Group's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Bestway Group. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Bestway Group
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Bestway Group uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Bestway Group. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
