At a Glance
- Tasks: Lead and scale Bestway's new Retail Media Centre, driving revenue and managing operations.
- Company: Bestway Group, a diverse multinational with a £4.5 billion turnover.
- Benefits: Competitive salary, pension, 22 days leave, life assurance, and private medical.
- Other info: Join a diverse team committed to inclusion and community support.
- Why this job: Unique chance to build a team and unlock high-margin revenue streams.
- Qualifications: Proven leadership in Retail Media and strong commercial acumen required.
The predicted salary is between 70000 - 85000 £ per year.
Location: Park Royal London, NW10
About the role: We are looking for an ambitious Head of Retail Media to establish, lead, and scale Bestway's brand new Retail Media Centre. Reporting directly to the Head of Marketing, you will hold full commercial and operational ownership of this high-profile business unit. Your mission will be to create a market-leading Retail Media capability that generates incremental, supplier-funded revenue across both our Wholesale and Retail divisions. You will manage the entire lifecycle of the initiative—from delivering initial pilots and proof-of-concepts to rolling out the operation nationally. This is a unique opportunity to build and manage a specialist team, unlock high-margin revenue streams from major FMCG brands, and establish the commercial foundation for Bestway’s long-term media growth.
About Bestway: Bestway Group is a diversified multinational family owned business with annualised turnover in excess of £4.5 billion. Starting off as a chain of retail convenience stores, the Group has grown to become a diversified multinational business with interests across the wholesale, pharmacy, real estate, cement and banking sectors. The Group is also the largest overseas investor in Pakistan. Owned by the Pervez, Choudrey and Sheikh families, Bestway Group was founded in 1976 by Sir Anwar Pervez OBE H Pk, who remains Chairman. Serving over 12 million customers and employing over 28,000 individuals, the Group supports and serves communities through its operations across the UK, Pakistan and the Middle East.
Responsibilities:
- Commercial Leadership: Drive and deliver strict supplier-funded Retail Media revenue targets, manage the unit’s P&L, build a robust supplier pipeline, and design compelling media proposals.
- Programme Delivery: Lead the end-to-end execution of the new Media Centre project, including managing pilots, validating proof of concepts, and steering the national rollout of the media ecosystem.
- Operational Management: Oversee daily operations of the Retail Media Centre, directly leading a team of Commercial Managers, Operations Specialists, and Account Executives.
- Media Assets Optimisation: Supervise media sales activities and design strategies to maximise the utilisation of print and digital media inventory across all channels.
- Stakeholder Management: Build and maintain collaborative cross-functional relationships with internal teams (Marketing, Trading, Retail, IT, Operations, Finance) and key external FMCG partners.
The Ideal Candidate:
- Proven Leadership: Background in building and scaling new functions, business units, or commercial capabilities from the ground up, with a gift for coaching specialist talent.
- Industry Domain Expertise: Extensive commercial experience across Retail Media, Digital Media, Grocery, and FMCG sectors.
- Commercial Acumen: Strong background in commercial negotiations, joint business planning, supplier partnerships, and end-to-end P&L management.
- Strategic & Structured Project Skills: Capable of moving fluidly between unstructured entrepreneurial thinking and structured programme management.
- Data-Driven & Influential: Skilled communicator who uses data and analytics to make decisions, pitch media value propositions, and influence senior stakeholders.
Benefits:
- Competitive salary
- Pension
- 22 days annual leave plus the option to buy additional days
- Life Assurance
- Private Medical
- Onsite parking
We understand that no applicant ever ticks every box so please do consider applying should some or most of the above apply. Bestway Group is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities, and perspectives. We want strong, and diverse teams built from talented individuals with different backgrounds identities and experiences.
Head of Retail Media employer: Bestway Group
Bestway Group is an exceptional employer located in the vibrant region of York and North Yorkshire, offering a dynamic work culture that fosters collaboration and innovation. Employees benefit from comprehensive perks including a pension scheme, life assurance, and generous annual leave, alongside opportunities for professional growth through mentorship and skill development. Joining Bestway means being part of a forward-thinking team dedicated to maximising sales and profit while building strong supplier relationships in the fast-paced FMCG sector.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Retail Media
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bestway Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bestway Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bestway Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bestway Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Retail Media
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bestway Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bestway Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bestway Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bestway Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bestway Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bestway Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
