At a Glance
- Tasks: Lead marketing strategies for catering, driving promotions and events.
- Company: Join Bestway Group, a diverse multinational family-owned business.
- Benefits: Enjoy competitive salary, pension, private medical, and 22 days annual leave.
- Other info: Diverse and inclusive workplace welcoming all backgrounds and perspectives.
- Why this job: Make an impact in a dynamic role with real customer engagement.
- Qualifications: Experience in B2B marketing, strong communication, and strategic skills required.
The predicted salary is between 40000 - 50000 £ per year.
This is a pivotal role in the marketing department. Working cross-functionally, you will ensure priorities are managed effectively, on time and in line with business expectations and requirements. You will take the lead on driving the effectiveness of promotions, projects, campaigns, trade events and the trade marketing plan by customer type.
Responsibilities:
- Create a strategic plan by customer
- Development of the Trade Marketing activations plan
- Monitor the performance of catering E-Commerce on platforms, including the website and App
- Support Trade Day events and Supplier Events
- Use insights to develop and shape our trade marketing plan
- POSM development and production
- Content development
This is an exciting and dynamic role and will require a mix of experience, strategic skills, clever thinking, hands-on and strong people management skills. A true understanding of our customers will be essential.
Requirements:
- Recent experience of a similar role working in a foodservice wholesale environment
- Demonstrable understanding of B2B marketing principles and tools
- Stakeholder Management: can work collaboratively with a variety of stakeholders across sales, trading, operations and the marketing team
- Sales Support - firm understanding and knowledge of collateral and content to help the sales team convert prospects
- Experience of developing the customer journey
- Marketing Manager or Senior Marketing Manager from a B2B Food and Beverage business
- Experience of creating a marketing plan that drives footfall, sales, builds awareness and drives leads
- Excellent written and presentation skills
- Experience of content development
- Excellent communication skills ideally with experience of PR
- Broad experience across online and offline marketing channels
- Experience of working with sales, trading, and operations teams
- Experienced in partnership marketing/media partnerships
- Budget management experience
- Self-starter, who is driven by results
About Bestway Group:
Bestway Group is a diversified multinational family-owned business with annualised turnover in excess of £4.5 billion. Starting off as a chain of retail convenience stores, the Group has grown to become a diversified multinational business with interests across the wholesale, pharmacy, real estate, cement and banking sectors. The Group is also the largest overseas investor in Pakistan. Owned by the Pervez, Choudrey and Sheikh families, Bestway Group was founded in 1976 by Sir Anwar Pervez OBE H Pk, who remains Chairman. Serving over 12 million customers and employing over 28,000 individuals, the Group supports and serves communities through its operations across the UK, Pakistan and the Middle East.
Benefits:
- Competitive salary
- Pension
- 22 days annual leave plus the option to buy additional days
- Life Assurance
- Private Medical
- Onsite parking
We understand that no applicant ever ticks every box so please do consider applying should some or most of the above apply. Bestway Group is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities, and perspectives. We want strong, and diverse teams built from talented individuals with different backgrounds, identities and experiences. If this is of interest to you and you would like to learn more, please do get in touch, we are looking forward to hearing from you.
Catering Marketing Manager in Bradford employer: Bestway Group
Bestway Group is an exceptional employer, offering a dynamic work environment where creativity and strategic thinking thrive. With a commitment to employee growth, competitive benefits including private medical care and generous annual leave, and a strong focus on diversity and inclusion, we empower our team members to excel in their roles while making a meaningful impact in the foodservice wholesale sector. Join us in a collaborative culture that values innovation and supports your professional journey.
StudySmarter Expert Advice🤫
We think this is how you could land Catering Marketing Manager in Bradford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bestway Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bestway Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bestway Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bestway Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Catering Marketing Manager in Bradford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bestway Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bestway Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bestway Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bestway Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bestway Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bestway Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
