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- Tasks: Lead and optimise paid social campaigns across platforms like Meta, TikTok, and YouTube.
- Company: Join a fast-growing, innovative company focused on digital marketing excellence.
- Benefits: Enjoy competitive salary, comprehensive benefits, and excellent growth opportunities.
- Why this job: Shape the future of performance marketing in a collaborative and entrepreneurial environment.
- Qualifications: 3+ years in paid social marketing with leadership experience and strong analytical skills.
- Other info: Be part of a culture that values innovation and continuous learning.
The predicted salary is between 43200 - 72000 £ per year.
About Us: We are a rapidly-growing, innovative company passionate about elevating our brand presence and driving exceptional growth through strategic digital marketing. We\’re looking for a dynamic, data-driven, and results-oriented Head of Paid Social Performance Marketing to spearhead our social advertising initiatives.
Role Overview: As Paid Social Performance Marketing Lead, you will be involved in the strategy, execution, and optimization of paid social campaigns across key platforms, including Meta, TikTok, YouTube, Pinterest, and emerging channels. You\’ll manage a substantial ad spend, ensuring efficiency, scalability, and alignment with company growth targets and profitability.
Key Responsibilities:
- Own end-to-end strategy, planning, budgeting, and execution of paid social campaigns.
- Own MER & ROI.
- Lead a team of performance marketers and analysts, fostering a culture of innovation, continuous learning, and high performance.
- Collaborate cross-functionally with creative, influencer marketing, affiliate, and analytics teams to ensure cohesive, compelling campaigns that drive results.
- Stay ahead of social media advertising trends, emerging platforms, tools, and best practices.
- Develop robust testing strategies, analyze performance data, and rapidly iterate to optimize performance.
- Provide regular performance reporting, insights, and strategic recommendations to senior leadership.
Qualifications:
- 3+ years of hands-on experience in paid social marketing, with at least 3 years in leadership or senior managerial roles.
- Proven track record managing large-scale paid social budgets, delivering sustained growth, and achieving aggressive ROI targets.
- Deep expertise in platform-specific strategies, particularly with Meta Ads, TikTok Ads, and YouTube advertising.
- Strong analytical skills, proficient in analytics tools and attribution modeling.
- Exceptional communication, presentation, and stakeholder management skills.
- Creative thinker who thrives in a fast-paced, results-driven environment.
Why Join Us:
- Opportunity to shape and scale the paid social performance marketing strategy for a high-growth brand.
- Highly collaborative, entrepreneurial, and supportive culture.
- Competitive salary, comprehensive benefits, and excellent growth opportunities.
- We look forward to your application and to discussing how you can lead us to the next level of performance marketing excellence.
Paid Social Performance Marketing Lead employer: Besque
Contact Detail:
Besque Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Performance Marketing Lead
✨Tip Number 1
Familiarise yourself with the latest trends in paid social marketing, especially on platforms like Meta, TikTok, and YouTube. This knowledge will not only help you during interviews but also demonstrate your passion and commitment to staying ahead in the industry.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who specialise in paid social. Attend industry events or webinars to connect with potential colleagues and learn from their experiences, which can give you valuable insights into the role.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed large-scale paid social budgets in the past. Highlight your achievements in driving ROI and how you’ve optimised campaigns based on performance data.
✨Tip Number 4
Showcase your leadership skills by discussing how you've fostered a culture of innovation and high performance within your teams. Be ready to share strategies you've implemented to encourage continuous learning and collaboration among team members.
We think you need these skills to ace Paid Social Performance Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in paid social marketing, especially any leadership roles. Use specific metrics to demonstrate your success in managing large-scale budgets and achieving ROI targets.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the company's goals. Mention your familiarity with platforms like Meta, TikTok, and YouTube, and provide examples of successful campaigns you've led.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to drive decisions in past campaigns. Highlight your proficiency with analytics tools and any experience with attribution modelling.
Prepare for Interviews: If you get an interview, be ready to discuss your strategic approach to paid social campaigns. Prepare to share insights on current trends in social media advertising and how you would apply them to enhance the company's performance.
How to prepare for a job interview at Besque
✨Showcase Your Data-Driven Mindset
As a Paid Social Performance Marketing Lead, it's crucial to demonstrate your analytical skills. Be prepared to discuss specific metrics you've improved in past roles, such as MER and ROI, and how you used data to inform your strategies.
✨Highlight Leadership Experience
Since this role involves leading a team, share examples of how you've successfully managed and motivated teams in the past. Discuss your approach to fostering a culture of innovation and continuous learning among your team members.
✨Stay Ahead of Trends
The digital marketing landscape is ever-evolving. Make sure to mention any recent trends or emerging platforms you've been following. This shows your commitment to staying current and your ability to adapt strategies accordingly.
✨Prepare for Cross-Functional Collaboration
This role requires collaboration with various teams. Be ready to discuss how you've worked with creative, analytics, and influencer marketing teams in the past. Highlight your communication skills and how they contributed to successful campaigns.
