At a Glance
- Tasks: Lead the Besque brand and build a vibrant community for women over 45.
- Company: Premium body care and wellness brand based in the UK.
- Benefits: Competitive salary, creative ownership, and direct access to leadership.
- Other info: Autonomous role with real budget to execute innovative ideas.
- Why this job: Shape a brand that empowers women and drives real change in the beauty industry.
- Qualifications: Experience in brand building, understanding of women over 45, and strong creative instincts.
The predicted salary is between 60000 - 80000 £ per year.
Besque is a premium body care and wellness brand, based in the UK. We are seeking a highly experienced and passionate individual for our Head of Brand & Community role.
The Role
As Head of Brand & Community, you will define what Besque means to the women who buy it, and to the broader culture of women over 45 who are done being ignored by the beauty industry. You will create the brand world, establish our community presence both online and in person, and develop the programming, partnerships, and moments that make Besque feel like more than a product. This is a senior, autonomous role with direct access to leadership and real budget to execute.
Responsibilities
- Define and steward the Besque brand, voice, visual identity, positioning, and narrative
- Build our community from the ground up across owned digital spaces and in-person activations
- Develop a community strategy that deepens customer loyalty and drives word of mouth
- Conceive and execute IRL brand experiences and events that bring the Besque world to life
- Work closely with the paid social and content teams to ensure brand consistency across all touchpoints
- Identify and develop partnerships, ambassador relationships, and cultural collaborations that extend our reach
- Establish the metrics that matter for brand and community health and report against them
- Act as the internal guardian of the brand, ensuring every customer interaction reflects who we are
Requirements
- Proven track record building or transforming a brand with a passionate customer community. Beauty, wellness, or lifestyle strongly preferred
- Deep understanding of women over 45 as a consumer, their values, motivations, and what earns their loyalty
- Experience conceiving and delivering IRL brand experiences and events
- Strong creative instincts paired with commercial awareness, you understand that brand exists to drive growth
- Excellent collaborator who can influence without authority across a fast-moving team
- Confident working autonomously in a scaling business where the structure is still being built
- Existing network of creators, collaborators, and cultural partners in the wellness or beauty space is a strong advantage
What We Offer
- A rare opportunity to build a brand and community from the ground up with genuine creative ownership
- Senior role with direct access to founders and leadership
- Real budget, real autonomy, and work that shapes the long-term trajectory of the business
- Competitive senior salary and benefits
Head of Brand & Community in Leeds employer: Besque
At Besque, we pride ourselves on being a forward-thinking employer that champions creativity and autonomy. As the Head of Brand & Community, you will have the unique opportunity to shape our brand narrative and foster a vibrant community for women over 45, all while enjoying a supportive work culture that values collaboration and innovation. With direct access to leadership and a competitive salary, Besque offers an environment where your contributions truly matter and can drive meaningful change in the beauty industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand & Community in Leeds
✨Tip Number 1
Network like a pro! Get out there and connect with people in the beauty and wellness industry. Attend events, join online communities, and don’t be shy about reaching out to potential collaborators. You never know who might help you land that dream role!
✨Tip Number 2
Show off your passion for the brand! When you get the chance to chat with someone from Besque, make sure to express why you love their mission and how you can contribute to building their community. Authentic enthusiasm goes a long way!
✨Tip Number 3
Prepare for interviews by diving deep into Besque’s brand identity. Understand their voice, values, and target audience. Bring ideas to the table on how you can enhance their community presence and create memorable brand experiences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Besque team and making a real impact.
We think you need these skills to ace Head of Brand & Community in Leeds
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to really understand the women over 45 that Besque is targeting. Use language and examples that resonate with them, showing that you get their values and motivations.
Show Your Passion:Let your enthusiasm for the brand and community shine through in your application. Share personal stories or experiences that connect you to the beauty and wellness industry, especially those that highlight your understanding of the target demographic.
Be Authentic:We want to see the real you! Don’t be afraid to let your personality come through in your writing. Authenticity is key when building a brand, so show us how you would embody that in your role as Head of Brand & Community.
Apply Through Our Website:Make sure to submit your application through our website. It’s the best way for us to keep track of your application and ensures it gets to the right people. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Besque
✨Know the Brand Inside Out
Before your interview, dive deep into Besque's brand values and mission. Understand what they stand for and how they connect with women over 45. This will help you articulate how your vision aligns with theirs and show that you're genuinely passionate about the role.
✨Showcase Your Community-Building Skills
Prepare examples of how you've successfully built or transformed a brand community in the past. Be ready to discuss specific strategies you've used to engage customers and create loyalty, especially among women over 45. This will demonstrate your expertise and understanding of the target audience.
✨Bring Creative Ideas to the Table
Think of innovative IRL brand experiences or events that could elevate Besque's presence. Present these ideas during your interview to showcase your creative instincts and commercial awareness. This will highlight your ability to think outside the box and contribute to the brand's growth.
✨Network and Collaborate
Leverage your existing network of creators and collaborators in the wellness or beauty space. Be prepared to discuss how you can tap into these relationships to enhance Besque's reach and partnerships. This shows that you’re not just a lone wolf but someone who thrives in a collaborative environment.
