At a Glance
- Tasks: Create engaging ad concepts and copy using cutting-edge AI tools.
- Company: Besque, a premium body care and wellness brand in the UK.
- Benefits: Competitive salary, unlimited access to AI tools, and real growth opportunities.
- Other info: Collaborative environment focused on innovation and personal development.
- Why this job: Join a fast-paced team and make an impact in marketing with your creativity.
- Qualifications: Passion for marketing, strong writing skills, and experience with generative AI tools.
The predicted salary is between 25000 - 32000 £ per year.
Besque is a premium body care and wellness brand, based in the UK. We are looking for a junior Content Strategist to join our marketing team, someone with raw creative talent, a genuine curiosity about human psychology, and the hunger to grow quickly in a high-output, AI-native environment.
The Role
You will work at the intersection of marketing psychology, creative strategy, and AI-powered content production. Using generative AI tools as your primary production environment, you will develop paid social ad concepts, write compelling copy, and produce briefs that connect deeply with our core audience — women aged 45–70 who care about how they look and feel. This is not a traditional copywriting role. We move fast, we test constantly, and we use AI to do in hours what most teams take weeks to produce. You will be expected to learn quickly, develop strong creative instincts, and grow into a senior strategic voice on the team.
Responsibilities
- Develop paid social ad concepts across Meta, TikTok, and other channels
- Write advertising copy and briefs
- Use generative AI tools to produce, iterate, and scale creative output
- Build and refine creative briefs that translate strategy into winning ads
- Analyse performance data and feed learnings back into creative strategy
- Stay close to trends in the DTC, beauty, and wellness space
Requirements
- A genuine passion for marketing, storytelling, and what makes people buy
- Some understanding of consumer psychology and direct response principles, formally studied or self-taught
- Strong experience with generative AI tools (ChatGPT, Claude, image/video gen)
- Strong writing ability, clear, persuasive, and adaptable in tone
- Curiosity and drive to learn; you read about marketing in your own time
- Experience in beauty, wellness, or DTC is a plus but not essential
What We Offer
- A real growth path, we promote based on output and potential, not tenure
- Hands-on experience with frontier AI creative tooling from day one
- Unlimited access to latest AI tools
- A collaborative, fast-moving team that takes creative seriously
- Competitive junior salary with progression tied to performance
Advertising Content Strategist in Leeds employer: Besque
At Besque, we pride ourselves on being an exceptional employer that fosters creativity and innovation in a dynamic, AI-driven environment. Our collaborative work culture encourages personal growth and offers unlimited access to cutting-edge AI tools, ensuring that our team members can thrive and develop their skills rapidly. With a focus on performance-based progression, we provide a unique opportunity for junior Content Strategists to make a meaningful impact while working with a passionate team dedicated to the beauty and wellness industry.
StudySmarter Expert Advice🤫
We think this is how you could land Advertising Content Strategist in Leeds
✨Tip Number 1
Get your creative juices flowing! Start brainstorming ideas for ad concepts that resonate with our target audience. Think about what makes women aged 45-70 tick and how you can connect with them through storytelling.
✨Tip Number 2
Show us your skills with generative AI tools! Create a few sample ads or briefs using these tools to demonstrate your understanding of the technology and how it can enhance your creative output.
✨Tip Number 3
Stay on top of trends in the beauty and wellness space. Follow relevant blogs, social media accounts, and industry news to keep your finger on the pulse. This knowledge will help you craft ads that are timely and relevant.
✨Tip Number 4
Apply through our website! We want to see your passion for marketing and creativity shine through in your application. Don’t just tell us about your experience; show us how you can contribute to our fast-paced, AI-native environment.
We think you need these skills to ace Advertising Content Strategist in Leeds
Some tips for your application 🫡
Show Your Creative Side:When applying, let your creativity shine through! Use engaging language and showcase your unique style in your writing. Remember, we’re looking for someone with raw creative talent, so don’t hold back!
Connect with Our Audience:Keep in mind that our core audience is women aged 45–70. Tailor your application to reflect an understanding of their needs and desires. Show us how you can connect deeply with them through your content strategy.
Highlight Your AI Skills:Since we use generative AI tools for content production, make sure to mention any experience you have with these technologies. Whether it’s ChatGPT or other tools, we want to see how you can leverage AI to enhance your creative output.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Besque
✨Know Your Audience
Before the interview, take some time to understand Besque's target audience—women aged 45–70. Think about how your ideas can resonate with them and be ready to discuss how you would tailor content specifically for this demographic.
✨Showcase Your Creativity
Prepare a few examples of your past work that highlight your creative thinking and ability to produce engaging content. Be ready to explain your thought process and how you used generative AI tools to enhance your projects.
✨Understand Marketing Psychology
Brush up on consumer psychology principles and direct response marketing. Be prepared to discuss how these concepts influence your content strategy and how you can apply them to create compelling ad copy.
✨Stay Current with Trends
Familiarise yourself with the latest trends in the beauty and wellness industry. Bring insights to the interview about what’s working in DTC marketing right now and how you can leverage these trends in your role at Besque.
