At a Glance
- Tasks: Lead global paid customer acquisition across Meta, TikTok, Google, and affiliates.
- Company: Besque, a premium body care and wellness brand with a global presence.
- Benefits: Real budget autonomy, direct access to leadership, and a dynamic work environment.
- Other info: Join a forward-thinking team dedicated to excellence in body care and wellness.
- Why this job: Make a significant impact on a growing brand while driving innovative marketing strategies.
- Qualifications: Extensive experience in performance marketing and a passion for creative collaboration.
The predicted salary is between 60000 - 80000 £ per year.
Besque is a premium body care and wellness brand, manufactured in the UK and sold globally across various online channels. We are looking for an exceptional and highly experienced performance marketer to own it. This is a senior individual contributor role. You will be hands-on with the accounts, responsible for the strategy and the execution across our full paid media mix, Meta, TikTok, Google, and affiliates.
The Role: You will own Besque's global paid customer acquisition, from channel strategy and budget allocation through to daily account management, creative testing, and performance reporting. You will work closely with our creative and brand teams to build a feedback loop between what runs and what gets made, and with our data team to ensure attribution, measurement, and incrementality are handled properly. We run significant media spend. This role will have real budget, real autonomy, and direct access to leadership.
Responsibilities:
- Own global paid acquisition strategy and execution across Meta, TikTok, Google, and affiliate channels
- Manage and optimise paid accounts on a daily basis, campaigns, audiences, bidding, budgets, and creative rotation
- Drive a rigorous creative testing programme in close collaboration with the creative strategy and content teams
Head of Acquisition employer: Besque
At Besque, we pride ourselves on being a forward-thinking employer that values creativity and innovation in the wellness industry. Our collaborative work culture fosters personal and professional growth, offering employees the chance to take ownership of their projects while working with a talented team. With significant media spend and direct access to leadership, the Head of Acquisition role provides a unique opportunity to make a meaningful impact in a premium brand environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Acquisition
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in performance marketing. This will help you stand out and demonstrate your expertise in managing paid media channels.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you would approach their acquisition strategy and what innovative ideas you can bring to the table.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Besque.
We think you need these skills to ace Head of Acquisition
Some tips for your application 🫡
Show Your Passion for Performance Marketing:When writing your application, let your enthusiasm for performance marketing shine through. We want to see how your experience aligns with our needs and how you can bring fresh ideas to the table.
Be Specific About Your Achievements:Don’t just list your responsibilities; highlight your successes! Use numbers and examples to demonstrate how you've driven results in previous roles. This helps us understand the impact you've made.
Tailor Your Application to Us:Make sure to customise your application for Besque. Mention specific channels like Meta, TikTok, and Google, and show us that you know our brand and what we stand for. This will make your application stand out!
Keep It Clear and Concise:While we love detail, clarity is key! Make your application easy to read and to the point. A well-structured application shows us that you can communicate effectively, which is crucial for this role.
How to prepare for a job interview at Besque
✨Know Your Channels
Make sure you’re well-versed in the specifics of Meta, TikTok, Google, and affiliate marketing. Brush up on recent trends and case studies related to these platforms, as this will show your depth of knowledge and passion for performance marketing.
✨Showcase Your Strategy Skills
Prepare to discuss your approach to developing a global paid acquisition strategy. Think about how you would allocate budgets and manage campaigns across different channels. Be ready to share examples from your past experiences where you successfully executed similar strategies.
✨Creative Collaboration is Key
Since this role involves working closely with creative teams, come prepared with ideas on how to foster collaboration. Discuss how you’ve previously integrated creative testing into your campaigns and how that feedback loop can enhance performance.
✨Data-Driven Decision Making
Be ready to talk about how you handle attribution, measurement, and incrementality. Bring examples of how data has influenced your decisions in past roles, and demonstrate your ability to analyse performance metrics to optimise campaigns effectively.
