At a Glance
- Tasks: Lead customer retention strategies and optimise lifetime value for our premium body care brand.
- Company: Join Besque, a fast-growing DTC wellness brand with a strong community focus.
- Benefits: Competitive salary, performance bonuses, remote work, and a supportive team environment.
- Other info: Enjoy autonomy and collaboration in a dynamic, fast-paced setting.
- Why this job: Make a real impact on customer loyalty and revenue growth in a thriving company.
- Qualifications: Experience in retention or lifecycle roles at scaled DTC ecommerce brands.
The predicted salary is between 70000 - 90000 £ per year.
Besque is a premium body care and wellness brand with Eastern heritage at its heart. We make our products ourselves in the UK, and we sell them primarily into the US through Shopify, Amazon, and TikTok Shop. Our customers love us, and they keep coming back: we have grown from 9,000 active subscribers in September 2025 to 47,000 today, and our Trustpilot sits at 5 stars across thousands of reviews.
We are a small, tight-knit team that moves fast, cares deeply about product quality, and genuinely enjoys working together. We invest in the people who come here, and we trust them to do great work.
Why this role matters
We are looking for a Head of Customer Lifetime Value to own the economics of every customer we bring through the door. Subscribers and one-time purchasers, all of it. This is a critical commercial hire for us, and we have built the role to reflect that. You will have the budget, the data infrastructure, and a bonus structure that pays properly when you move the numbers. If retention is the problem you love solving, this is a rare chance to do it with a brand that already has strong product love, genuine repeat behaviour, and real room to compound.
What you will own
- Lifetime revenue across subscribers and OTP customers, measured, modelled, and improved month on month
- Subscriber retention end to end: churn (voluntary and involuntary), cadence, skip/pause/cancel saves, and dunning
- OTP retention: post-purchase flows, replenishment nudges, win-back campaigns, and OTP-to-subscriber conversion
- The full lifecycle programme across email, SMS, and emerging channels, fully segmented and behaviour-triggered
- Subscription take rate on PDPs, in close partnership with the growth and product teams
- Robust and diligent measurement of LTV:CAC by cohort and channel, with the rigour to defend every number
- The measurement framework: cohorts, retention curves, LTV projections, and clean revenue attribution you can stand behind
You will work hand in hand with our Lead Analytics Engineer on the BigQuery stack, and report into the exec team with genuine autonomy.
Who we are looking for
- A strong track record in a retention, lifecycle, or LTV role at a scaled DTC ecommerce brand
- A commercial brain: you think about retention as a revenue problem, not a CRM problem
- Hands-on with Klaviyo, Attentive, or Braze, and a subscription tool like Recharge or Skio
- Comfortable with cohort analysis, retention modelling, and LTV projections. BigQuery or similar is a real plus
- Rigorous about A/B testing and measurement; you want to be right, not just busy
- A builder at heart, happy to strategise and ship in a fast-scaling environment
- UK-based and happy to visit Bingley periodically to spend time with the wider team
Category fit matters to us
We care a lot about the type of ecommerce you have worked in, because retention dynamics are not transferable across every category. Consumable, habit-forming products behave very differently from one-time big-ticket purchases, and we want someone whose instincts are already tuned for the former.
Strong fit: supplements and vitamins, skincare (serums, moisturisers, SPF), haircare, coffee and tea, pet food and pet supplements, aromatherapy and bath, lash and brow serums, nail care, water filters, functional drinks (electrolytes, adaptogens), hot sauce and condiments, meal or snack subscriptions, laundry and dishwasher, or similar.
Not a fit: apparel, furniture and homewares, electronics and gadgets, jewellery and accessories, luggage and travel, the ecommerce arm of a bricks-and-mortar retailer, or similar. The unit economics and repurchase behaviour are too different from what we do.
What we offer
- £70,000 to £90,000 base depending on experience
- 100%+ performance bonus tied to lifetime revenue and retention outcomes
- Remote working, with periodic visits to our UK manufacturing and HQ site in Bingley
- The opportunity to work for one of the fastest-growing DTC brands in the UK
- Real ownership over strategy, budget, and the people you need to deliver
- A warm, ambitious team that will back you
Head of Customer Lifetime Value in Derby employer: Besque
At Besque, we pride ourselves on being a premium body care and wellness brand that values our employees as much as our customers. With a strong focus on personal growth and a collaborative work culture, we offer competitive salaries, performance bonuses, and the flexibility of remote work while fostering a tight-knit team environment. Join us in Bingley, where you will have the autonomy to drive customer retention strategies for a rapidly growing DTC brand, all while enjoying the support of a passionate and ambitious team.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Customer Lifetime Value in Derby
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend relevant events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their customer base and retention strategies. This will help you showcase your knowledge and passion for the role, making you stand out as a candidate.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Head of Customer Lifetime Value. Highlight your successes in retention and lifecycle management, and be specific about the impact you've made in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Besque.
We think you need these skills to ace Head of Customer Lifetime Value in Derby
Some tips for your application 🫡
Show Your Passion for Retention:When writing your application, let us see your enthusiasm for customer retention. Share specific examples of how you've tackled retention challenges in the past and the impact it had on the business. We love seeing candidates who genuinely care about keeping customers happy!
Be Data-Driven:We’re all about the numbers here at Besque, so make sure to highlight your experience with data analysis and measurement frameworks. Talk about your familiarity with tools like BigQuery or any cohort analysis you've done. Show us that you can back up your strategies with solid data!
Tailor Your Application:Don’t just send a generic application! Make sure to tailor your CV and cover letter to reflect the specifics of this role. Mention your experience with DTC ecommerce brands and how it aligns with our mission at Besque. We want to know why you’re the perfect fit for us!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re proactive and keen to join our team. We can’t wait to hear from you!
How to prepare for a job interview at Besque
✨Know Your Numbers
Before the interview, brush up on key metrics related to customer lifetime value, retention rates, and cohort analysis. Be ready to discuss how you've used data to drive decisions in previous roles, especially in a DTC ecommerce context.
✨Showcase Your Strategy Skills
Prepare to talk about specific strategies you've implemented for improving customer retention. Think about examples where you’ve successfully turned around churn rates or increased subscriber numbers, and be ready to explain your thought process.
✨Familiarise Yourself with Tools
Make sure you're comfortable discussing tools like Klaviyo, Attentive, or Braze, as well as any subscription management platforms you've used. If you have experience with BigQuery or similar, highlight that too—it shows you're hands-on and ready to dive into the data.
✨Cultural Fit Matters
Research Besque’s brand values and product offerings. Be prepared to explain why you’re passionate about their category and how your background aligns with their mission. Showing genuine enthusiasm for their products can set you apart from other candidates.
