At a Glance
- Tasks: Lead the charge in optimising our site’s conversion rates using AI-driven strategies.
- Company: Join a fast-paced, innovative team focused on growth and customer experience.
- Benefits: Enjoy a hands-on role with ownership, tools, and budget for your projects.
- Other info: Collaborate closely with creative teams in a dynamic, data-driven environment.
- Why this job: Make a real impact by transforming traffic into customers with cutting-edge AI technology.
- Qualifications: Proven CRO experience, strong UX knowledge, and proficiency in AI tools.
The predicted salary is between 67500 - 82500 £ per year.
We're hiring a CRO/UX Manager who uses AI to move faster than a traditional optimiser ever could. You'll own how our site converts, turning traffic into customers across landing pages, product pages, and checkout and you'll do it with AI woven through every part of the process, from research and hypothesis generation to building test variants and analysing results.
What you'll do:
- Own the conversion rate optimisation roadmap across the full on-site funnel.
- Use AI to accelerate every stage of CRO. Mining data for insights, generating hypotheses, spinning up test variants, and analysing results at speed.
- Design, run, and analyse A/B and multivariate tests across landing pages, product pages, and checkout.
- Build landing pages and test variants rapidly using AI tools rather than waiting on long design and dev cycles.
- Improve UX and remove friction at every stage of the customer journey.
- Use data, session recordings, and AI-driven analysis to find where the funnel leaks and why.
- Work closely with the growth, creative, and design teams to ship and iterate fast.
- Own conversion metrics and report clearly on impact.
What we're looking for:
- Proven CRO track record at a high-growth DTC brand (beauty, wellness, or consumer goods a plus).
- You already use AI heavily in your workflow and can show how it makes you faster and sharper.
- Strong understanding of UX principles and how they drive conversion.
- Hands-on experience with A/B testing tools and analytics platforms.
- Confident using AI tools to generate insights, build pages, write copy, and analyse tests.
- Comfortable with Shopify and the mechanics of a high-performing ecommerce funnel.
- Strong analytical skills and a rigorous, test-driven approach.
- A bias for shipping and learning fast.
What we offer:
- A hands-on role with real ownership of conversion and site experience.
- The tools, budget, and freedom to run an AI-heavy CRO operation.
- Direct access to leadership and a fast-moving, data-driven team.
CRO Manager employer: Besque
At Besque, we pride ourselves on being an innovative and dynamic employer in the skincare industry, offering a collaborative work culture where creativity thrives. As a Web Developer, you'll enjoy competitive pay and the opportunity to work closely with our marketing and creative teams, utilising cutting-edge AI tools to enhance your workflow. Join us in our vibrant location and be part of a fast-growing brand that values employee growth and meaningful contributions.
StudySmarter Expert Advice🤫
We think this is how you could land CRO Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Besque and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Besque are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Besque on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Besque. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRO Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Besque. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Besque:Show us that you’ve done your homework! In your application, briefly mention what you admire about Besque’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Besque
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Besque will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Besque, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
